Mid-term GMP / DV360 Campaign Manager →

Wise Pirates; Portugal; Hybrid; EUR 45.000 - 75.000; Vollzeit

Zusammenfassung

Wise Pirates is seeking a results-driven GMP / DV360 Campaign Manager to lead end-to-end programmatic campaigns across display, video, audio, and CTV. You will specialize in DV360 setup, CM360 ad trafficking, and Floodlight-based tracking to optimize performance and ensure strong governance.

The ideal candidate has at least 2 years of hands-on DV360 experience, proficient CM360 skills, and a solid grasp of programmatic metrics and brand safety.

Qualifikationen

• 2+ years hands-on experience managing and optimizing DV360 campaigns.
• Expert proficiency in Campaign Manager 360 for ad trafficking and tagging.
• Solid understanding of CPM, CPC, vCPM, CPA, ROAS and viewability.
• Familiarity with brand safety and verification solutions.

Aufgaben

• Lead full lifecycle DV360 campaign setup, IOs and line items.
• Own CM360 ad trafficking, creatives upload, and tag generation.
• Implement Floodlight tags and custom variables for tracking.
• Manage private marketplaces and programmatic deals with governance.
• Monitor performance and optimize campaigns in real time to hit KPIs.
• Execute advanced audience strategies using first- and third-party data.
• Troubleshoot delivery, tracking, bidding, and creative issues.
• Generate deduplicated cross-channel performance reports.

Kenntnisse

DV360

CM360

Programmatic

Media metrics

Strategic metrics

Brand safety

Tools

DV360

Campaign Manager 360

IAS/DoubleVerify/Moat

Jobbeschreibung

We are seeking a results-driven and highly analytical GMP / DV360 Campaign Manager to join our media operations team. You will be the expert responsible for the end-to-end execution, management, and optimization of our high-stakes programmatic campaigns across display, video, audio, and Connected TV inventory.

This role requires deep, hands-on expertise with the Google Marketing Platform, specifically Display & Video 360 for programmatic buying and Campaign Manager 360 for centralized ad trafficking and reporting.

You will translate strategic media plans into precise, efficient technical execution, driving tangible performance results for our clients and ensuring best-in-class operational governance.

Key Responsibilities

• DV360 Setup: Lead the full lifecycle of programmatic campaign setup within DV360, including creating Insertion Orders and Line Items, setting bidding strategies such as Target CPA and vCPM, managing pacing, and allocating budget.
• CM360 Ad Serving: Own the ad trafficking process using CM360, including uploading and quality-checking creatives, generating placement tags, and managing creative assignment across platforms.
• Tracking Implementation: Implement and manage Floodlight tags and custom variables within CM360 to accurately track campaign conversions and site activity, ensuring data integrity for optimization and reporting.
• Inventory Management: Secure and manage premium media inventory through Private Marketplaces and Programmatic Guaranteed deals, ensuring compliance with brand safety and verification standards.
• Real-Time Optimization: Proactively monitor campaign performance (CPA, CTR, viewability, completion rates) and implement continuous, real-time optimizations in DV360 to ensure all KPIs are met or exceeded.
• Audience Strategy: Execute complex audience targeting strategies using first-party data, third-party segments, and Google’s audience solutions within DV360.
• Troubleshooting: Rapidly diagnose and resolve technical issues related to ad delivery, tracking discrepancies, bidding problems, and creative rejection.
• Unified Reporting: Use CM360’s reporting interface to generate comprehensive, deduplicated performance reports across all channels and platforms for internal and external stakeholders.
• Quality Assurance: Enforce strict naming conventions, campaign governance, and quality control checks across all DV360 and CM360 configurations.

Technical & Platform Skills

• Experience: Minimum 2 years of dedicated, hands-on experience managing and optimizing campaigns using Display & Video 360.
• CM360: Expert proficiency in Campaign Manager 360 for ad trafficking, tag generation, and Floodlight implementation.
• Programmatic ecosystem: Deep understanding of real-time bidding, DSPs, SSPs, private marketplaces, and various ad formats (standard, HTML5, video with VAST and VPAID).
• Media metrics: Solid grasp of digital media metrics (CPM, CPC, vCPM, CPA, ROAS, viewability) and their application in campaign optimization.
• Strategic metrics: Understanding of engaged sessions, microconversions, CAC, LTV, OmniROAS and similar, and of how digital and marketing metrics connect to business metrics.
• Brand safety: Familiarity with ad verification and brand safety solutions such as IAS, DoubleVerify and Moat.

Behavioral Skills

• Analytical Rigor: Exceptional ability to interpret campaign data, troubleshoot discrepancies, and derive actionable insights from performance trends.
• Execution Focus: Meticulous attention to detail and a high commitment to operational excellence and accuracy in technical setup.
• Time Management: Proven ability to manage multiple complex campaigns simultaneously under tight deadlines.
• Team Collaboration: Strong verbal and written communication skills to effectively collaborate with media planners, data teams, and creative specialists.
• Problem Solver: Proactive approach to identifying potential technical issues and developing quick, sustainable solutions.
• Kindness: At Wise Pirates we promote and admire kindness, regardless of rhythm, intensity, or efficiency.
• Analytical Mindset: Capable of putting data first and obsessed with analytical initiatives and insight building, always with client satisfaction and business results in mind.
• AI Readiness: Interest and fluency in using AI as a partner to deliver efficient value, respecting security and privacy regulations.
• Innovation Lover: Someone seeking continuous growth and desiring to be part of innovative solutions.
• Results-Oriented Zeal: An unwavering commitment to the client’s bottom line, pushing boundaries to chase the best overall performance and business goals.

Nice to Have

• Experience with other Google Marketing Platform products (Search Ads 360, Google Analytics 360, Studio).
• Certification in DV360 and/or CM360.
• Basic knowledge of HTML and JavaScript for creative quality assurance or tag implementation.
• Experience with data visualization tools such as Tableau or Looker Studio.
• Experience with final clients in an agency or consultancy role.