Hiring now Campaign Manager →

Wise Pirates; Portugal; Híbrido; EUR 40 000 - 56 000; Tempo integral

Resumo da oferta

Wise Pirates is seeking a Campaign Manager to lead planning, implementation, and optimization of paid campaigns across Google Ads and Meta Ads. You will own data collection, tracking, and KPI reporting, ensuring ROI through analytics-driven decisions.

You will work within an omnichannel digital team, balancing automation with strategic human input, and collaborate closely with clients to achieve best results.

Qualificações

• 2–4 years of paid campaign management experience.
• Strong on Google Ads or Meta & Social Ads, or both.
• Deep knowledge of GA/GA4 and Google Search Console.
• Experience with attribution, tracking setup and analytics.
• Fluency in English and Portuguese.

Responsabilidades

• Plan online advertising strategies and build campaigns across platforms.
• Implement campaigns from scratch or manage large existing accounts.
• Design campaign architecture, balancing automation and manual effort.
• Deliberately orchestrate automated campaigns and signals.
• Manage tracking and measurement to ensure data quality for bidding.
• Collect data across platforms to enable ongoing optimisation.
• Compile regular performance reports and KPI analyses.
• Work with budgets and deadlines across multiple projects.
• Provide creative input and collaborate with clients and team.

Conhecimentos

Campaign management

Google Ads

Meta Ads

Analytics (GA/GA4)

Data-driven

English & Portuguese

AI literacy

Ferramentas

Google Analytics

Google Search Console

Merchant Center

Looker Studio

Descrição da oferta de emprego

As a Campaign Manager, you will manage the procedure, implementation, tracking and measurement of marketing campaigns, and deliver regular reports of campaign results, including web analysis and evaluation of KPIs. You will maintain regular measurement of the ROI of campaigns and other KPIs, work with a budget while meeting deadlines across multiple projects, and intervene before things go off track.

We are open on the channel. Strong on Google Ads, strong on Meta & Social Ads, or strong on both: any of the three works, and what matters is that one of them is real rather than a line on a CV. You will plan and build campaigns for lead generation as well as for e-commerce, which means the judgement you need is about where a budget belongs and what it is being asked to do.

The mechanics have changed and the page should say so. Automated bidding and automated campaign types, Performance Max and Advantage+ among them, have absorbed most of the manual decisions, so the work has moved upstream: campaign architecture, the quality of the conversion signal you send, and knowing when automation is genuinely the right answer rather than the default. You will be part of an omnichannel digital team, all pushing towards the customer’s best results.

Key Responsibilities

• Campaign Planning: Plan online advertising strategies and develop and build campaigns, across the campaign types each platform makes available.
• Implementation: Get ready to start implementation from scratch on all these platforms, or to take over fully grown and vast accounts.
• Campaign Architecture: Decide how an account should be structured: what deserves its own campaign, where automation helps and where it quietly cannibalises other activity.
• Automation Orchestration: Run the automated layer deliberately: which automated campaign types are live, what signal and assets feed them, what is excluded or constrained, and how they sit alongside each other so they complement rather than compete for the same demand.
• Tracking & Measurement: Manage the tracking and measurement of campaigns, and keep the conversion setup sound, because automated bidding works from the signal it is given.
• Data Collection: Collect relevant data across platforms in order to permanently measure and optimise every campaign. We make data-based decisions every day.
• Reporting: Compile regular reports of campaign performance and results, including web analysis and evaluation of KPIs, written to explain what drove the result rather than to list what happened.
• Budget & Deadlines: Work with a budget while meeting deadlines for multiple projects, and intervene before things go off track.
• Creative Input: Brief and judge the assets that automated campaign types consume, since creative is now one of the few inputs still fully under our control.
• Client Partnership: Learn and use all the resources available to the client’s needs, working with the customer as a team and providing valuable inputs across the digital scope of your knowledge.
• Omnichannel Collaboration: Be part of an omnichannel digital team, all pushing forward toward the customer’s best results.
• Continuous Learning: Get ready and eager to learn what is coming in a digital fast-paced environment.

Technical & Platform Skills

• Experience: 2 to 4 years managing paid campaigns, in an agency or client-facing context. The seat is open across that range, and we adjust scope to the person rather than the other way around.
• Platform depth: Strong, hands-on command of Google Ads or Meta & Social Ads, for lead generation and for e-commerce, including the automated campaign types rather than manual structures alone. We are not asking for both; we are asking for one you genuinely know.
• Analytics stack: Deep knowledge of Google Analytics and Google Search Console, and of Merchant Center if e-commerce on Google is where you come from.
• Measurement: Working understanding of how conversion tracking is set up in GA4 and Google Ads, and of why it matters to an algorithm that bids on it.
• Strategic knowledge: Deep strategic knowledge translated and applied to different advertising platforms.
• Multi-tasking: Ability to multi-task effectively in a fast-paced environment, across several accounts at once.
• AI literacy: Literacy in Tech and AI subjects, and practical understanding of how LLMs and agents work: context, tools, memory, and why the same prompt can return different answers. Sophisticated use of AI platforms, both with efficiency and security.
• Languages: Fluency in English and Portuguese.

Behavioral Skills

• Data-Driven Mindset: You make decisions from data every day, and you go and get the data rather than waiting for it.
• Judgement: You can tell when a platform recommendation serves the client and when it serves the platform.
• Ownership: Accountability for the accounts you run, for the budget in them and for what you promise a client.
• Curiosity: Appetite for what is coming next in a channel that rewrites itself regularly, and for testing it rather than reading about it.
• Collaborative Spirit: Proactive in working across multi-disciplinary teams, sharing knowledge rather than holding it.
• Kindness: At Wise Pirates we promote and admire kindness, independently of rhythm, intensity and efficiency.
• Analytical Mindset: Capable of putting data first and obsessed with insight building, always with client satisfaction and business results in mind.
• AI Readiness: Interest and fluency in using AI as a partner to deliver efficient value, respecting security and privacy regulations.
• Results-Oriented Zeal: An unwavering commitment to the client’s bottom line, pushing boundaries to chase the best overall performance and business goals.

Nice to Have

• Additional years of experience beyond the range above, for a broader remit and more ownership over strategy.
• Google Ads certification, though it is not mandatory.
• Both sides: Google Ads and Meta & Social Ads at depth, and a view on how budgets should split between them.
• Other channels: LinkedIn, TikTok, Pinterest, Reddit or Amazon Ads.
• Retail media, and how a platform that owns the transaction changes the plan.
• Media buying beyond auction: direct deals, publisher buys, out of home, audio or TV, and the planning that comes with them.
• Deeper e-commerce and feed work, alongside our Shopping specialist.
• DV360 and programmatic, alongside our GMP team.
• Experience with lead quality rather than lead volume: CRM feedback loops, offline conversions and what happens after the form.
• Looker Studio or an equivalent, for reporting that a client can read without us in the room.