Marketing Lead

Crane Venture Partners; Portugal; Híbrido; EUR 45 000 - 65 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Food Allowance 10.20€ per working day

Health Insurance for you and depend ウ子

Fringe Benefits Policy (Portugal)

Flexible Work Hours

22 vacation days + extra time off

Remote/Hybrid/Onsite options

Resumo da oferta

Stratio is seeking a Marketing Lead to build and own a hands-on marketing function. You’ll craft case studies, blogs, landing pages, and sales enablement materials while owning the website, SEO, and content strategy. You’ll plan campaigns to drive pipeline, partner with sales and product, and automate workflows using modern tools.

You’ll work remotely or in a hybrid setup in Coimbra, Portugal, reporting to leadership with a path to establish a scalable marketing function from week one.

Qualificações

• 3 to 7 years in B2B marketing, ideally with exposure to technical or industrial products.
• Strong writing skills to explain complex technical value clearly and without jargon.
• Daily, fluent use of LLMs (Claude, ChatGPT, etc.) as real working tools.
• Ability to manage a website end to end: CMS, basic HTML/CSS, SEO fundamentals, and awareness of LLM optimization.
• Comfort with data: tracking, dashboards, and data-driven decisions.
• Self-direction and proactive problem solving.

Responsabilidades

• Create case studies, blog posts, landing pages, LinkedIn content and sales enablement materials.
• Own website updates, CMS changes, and HTML/CSS tweaks for SEO and discoverability.
• Plan and execute campaigns to support pipeline with emails, LinkedIn content and paid ads when possible.
• Build sales materials: pitch decks, case studies, templates and objection-handling assets.
• Set up and maintain marketing analytics: website traffic, content performance, email metrics.
• Create workflows to automate repetitive work using Make, Zapier, n8n and light scripting.

Conhecimentos

Content creation

Website ownership

Campaign management

Sales enablement

Analytics & reporting

Automation & tooling

Ferramentas

Make

Zapier

n8n

HTML/CSS

CMS

Descrição da oferta de emprego

Marketing Lead

(m/f/d)

About Stratio

Stratio keeps public transport running. We monitor fleet health in real time and tell the world's largest operators exactly what's going to fail before it does.

We're a small, technical team of about 50 people. There's no marketing department. You'd be building it.

The role

This is a hands-on, one-person marketing function. No team to manage, no agency to brief. You do the work. You own the output. You use every tool available - especially LLMs and automation - to do the work of an entire department.

You’ll report directly to leadership and work closely with sales and product.

If you've ever been the only marketing person at a company and thrived, this is for you.

What your weeks actually look like

Content creation

You write case studies, blog posts, landing pages, LinkedIn posts, one-pagers, and sales enablement materials. You take raw inputs - a customer success metric, a product update, a conversation with a customer - and turn them into compelling stories. You use LLMs daily to draft, iterate, and repurpose content across formats and channels. You move fast without sacrificing quality.

Website ownership

You manage and update the website. New pages, copy changes, landing pages for campaigns. You’re comfortable in a CMS and can edit HTML/CSS when needed. You don’t file a ticket to change a headline, you just do it. You optimize for both traditional SEO and LLM discoverability, making sure that when someone asks an AI “what’s the best predictive maintenance platform for buses,” Stratio shows up in the answer.

Campaigns and demand generation

You plan and execute campaigns to support pipeline. Email sequences, LinkedIn content, paid ads if the budget’s there, co-marketing with partners. You set up tracking, measure what works, and kill what doesn’t. You think in terms of pipeline contribution, not impressions.

Sales enablement

You build the materials that help the sales team close. Pitch decks, case studies, proposal templates. You sit close to sales conversations and notice when the same objection keeps coming up, then you build something to handle it.

Analytics and reporting

You set up and maintain marketing analytics. Website traffic, content performance, email metrics. You know what’s working and you can explain it simply. You don’t need a BI team to pull numbers.

Automation and tooling

You build workflows that save time. Email sequences, content distribution, lead scoring, social scheduling. You use LLMs, no-code tools (Make, Zapier, n8n), and light scripting to automate repetitive work. You’re always looking for the next thing that should be a workflow instead of manual effort.

Must have:

• 3 to 7 years in B2B marketing, ideally with some exposure to technical or industrial products
• Strong writing skills - you can explain complex technical value clearly and without jargon
• Daily, fluent use of LLMs (Claude, ChatGPT, etc.) as real working tools, not "I use ChatGPT to brainstorm"
• Ability to manage a website end to end: CMS, basic HTML/CSS, SEO fundamentals, and awareness of LLM optimization (structuring content so it gets picked up by AI answer engines, not just Google)
• Comfort with data: you set up tracking, read dashboards, and make decisions based on numbers
• Self-direction: you don’t wait to be told what to do next

Strong plus:

• Experience with automation tools (Make, Zapier, n8n) or basic scripting (Python, JavaScript)
• Background in mobility, transport, fleet, IoT, or industrial tech
• Experience marketing to enterprise buyers with long sales cycles
• Familiarity with ABM (account-based marketing) approaches
• Design skills (Figma, Canva) for quick asset creation

What this is not

This is not a brand strategy role. It’s not a “manage agencies and review decks” role. It’s not a role where you spend three months building a brand book before producing anything. You’ll be creating and shipping from week one.

This is also not a developer role that happens to do marketing. Your primary skill is marketing: understanding audiences, crafting messages, building pipeline. The technical skills are how you move fast, not what defines you.

Why this is interesting

You'd own marketing entirely. No team inherited, no playbook to follow, at a company with real customers, real revenue, and a product that genuinely works. The case studies write themselves: 66% towing reduction, 25% spare fleet reduction, 20% fewer on-road breakdowns. The challenge isn’t inventing a story. It’s telling it well, to the right people, at the right time.

You’d have the autonomy to build the marketing function your way, with a leadership team that understands the value of modern, technical, AI-native marketing.

What we offer

• Food Allowance of 10.20€ per working day
• Health Insurance to you and your children
• Fringe Benefits Policy (for Portugal located workers)
• Flexible Work Hours - adjust your schedule to your needs
• 22 vacation days, plus up to 3 extra time off days according to your tenure
• Work Setup - remote, hybrid, onsite - if your job can be done remotely, and you prefer to, you’re free to choose
• Hardware and software for a remote setup
• Quarterly Events to discuss Strategy
• Autonomy and Ownership Culture
• Continuous feedback culture
• Innovation Mindset
• Career Acceleration

Location

• Remote (Portugal) #LI-Remote

This role can be performed remotely, onsite, or on a hybrid setup in Coimbra, Portugal.

Regardless of the arrangement, availability to attend in-person meetings at our Coimbra office is expected when required. An average of once every two weeks should be expected. During onboarding expect it to be more regular to meet in person with the team and ramp up quickly into our operations.

We want inspiring individuals in our teams, where age, race, gender, sexual orientation, politics and religion do not matter, and seek to create a tolerant and open space for everyone. We thrive to provide an inclusive and trustworthy environment.

Contact

Sara Almeida, Head of People – People