Marketing Innovation Lead

Algomarketing; Lisboa; On-site; EUR 65,000 - 85,000; Full time

Job summary

A leading marketing firm in Lisbon seeks an Innovation Lead to drive the innovation strategy and cultural transformation of the Portugal COE. This role involves owning the innovation roadmap, managing the adoption of AI and automation, and inspiring teams through workshops and mentorship. The ideal candidate will have a deep understanding of AI, proven leadership skills, and a proactive mindset. You will be hands-on, architecting new solutions and scaling the local innovation community while ensuring impactful storytelling for innovation success.

Qualifications

• Deep understanding of AI and automation landscape.
• Experience leading teams or large-scale projects.
• Ability to architect and build automations.

Responsibilities

• Own the innovation strategy for the Portugal COE.
• Champion and advocate for innovation tools and resources.
• Lead workshops to inspire teams towards innovation.

Skills

Leadership

AI understanding

Automation

Project management

Problem-solving

Job description

As the Innovation Lead for our Portugal COE, you will be the catalyst for change. You won’t just manage processes—you will build a culture of “what’s next.” You will own the innovation roadmap for the COE, driving the adoption of AI, automation, and cutting‑edge workflows.

You will inspire our Algos to push boundaries, while ensuring every experiment scales into a tangible, value‑driven outcome.

What You Will Do

• Define the Roadmap: Own the innovation strategy for the Portugal COE, aligning local initiatives with global business objectives.
• KPI Accountability: Define and track success metrics, including ROI on automation, billable hours saved, and AI adoption rates across the team.
• Resource Advocacy: Identify gaps in the COE’s toolkit and advocate for the budget, tools, and resources needed to stay at the cutting edge.

Leadership & Cultural Inspiration

• Champion Innovation: Act as the face of innovation in Portugal, running high‑energy workshops and “Vision Sessions” that inspire teams to rethink their daily workflows.
• Mentorship & Coaching: Support a high‑performing team, coaching them to identify automation opportunities and move from problem to prototype.
• Community Building: Scale the local innovation community, turning passive users into “Innovation Champions” within their respective departments.

Hands‑on Delivery & Prototyping

• Lead by Example: You’re not afraid to open the hood. You will personally architect and build first‑of‑a‑kind (FOAK) automations or AI prompts to prove viability.
• Solutions Architecting: Partner with COE teams to solve complex technical bottlenecks that junior and mid‑level operators cannot resolve.
• Cross‑Functional Bridge: Act as the technical translator between the Innovation team and the wider business, ensuring solutions are both powerful and user‑friendly.

Operations & Scalability

• Industrialise Innovation: Move beyond “random acts of digital.” Design frameworks that take ideas from workshop to fully deployed, documented, and billable case studies.
• High‑Impact Storytelling: Own the narrative of the COE’s innovation success. Oversee the creation of client‑ready case studies that position innovation as a competitive advantage.

What You Bring

• The Visionary Edge: Deep understanding of the AI and automation landscape (LLMs, agents, no‑code/low‑code ecosystems).
• Proven Leadership: Experience leading teams or large‑scale projects in a fast‑paced environment.
• Execution Mindset: You are a builder, with a portfolio of automations, tools, or products you’ve personally brought to life.
• Influence: The ability to turn a room of skeptics into a room of believers.

What You Will Not Be

• A “Slide‑Only” Leader: You won’t sit in meetings all day—you will build, test, and iterate alongside your team.
• A Passive Observer: You don’t wait for permission to innovate; you identify friction and solve it.
• A Pure Admin: While you ensure operations run smoothly, your value lies in driving strategic growth—not just updating trackers.