Marketing & Brand Management Specialist (m/f/d)

Autodoc; Lisboa; Hybrid; EUR 65,000 - 95,000; Full time

Benefits offered by this job

Competitive salary

International company

25 vacation days + birthday off

Meal allowance

Healthcare plan

Mental wellbeing program

Corporate discount

E-learning platform

Language classes

Flexible hours & hybrid

Job summary

AUTODOC in Lisbon seeks a Marketing & Brand Management Specialist to lead brand strategy, maintain visual identity, and translate insights into impactful campaigns. You will collaborate with Design, Product Marketing, Category Management, and external partners to scale brand assets in a fast-growing ecommerce environment.

Requirements include 5+ years in Brand Management or related roles, a marketing degree, strong analytics, and proficiency with Figma, Jira, and Confluence.

Qualifications

• 5+ years in Brand Management, Trade Marketing, or Strategic Marketing in retail, ecommerce, or corporate settings.
• Bachelor's or Master's degree in Marketing, Business Administration, Economics, or related field.
• Strong analytical skills and ability to own projects end-to-end.

Responsibilities

• Develop and execute brand strategy, including vision, positioning, and messaging.
• Maintain brand platforms, guidelines, and visual identity across channels.
• Collaborate with Design, Product Marketing, Category Management and partners to scale campaigns.
• Support brand research, tracking KPIs (awareness, loyalty, retention).
• Plan events and activations; manage external agencies and stakeholders.
• Create compelling brand content and ensure consistency across assets.

Skills

Brand strategy

Campaign planning

Visual identity

Stakeholder management

Creative writing

Data-driven marketing

Education

Bachelor's or Master's in Marketing or related field

Tools

Figma

Jira

Confluence

Job description

Marketing & Brand Management Specialist (m/f/d)

• Full-time
• Time Type: Full time

Engineered in Berlin. Driving the Future of Europe.

At AUTODOC, we are proud to be a homegrown European success story. Founded in Berlin in 2008 and still headquartered in the heart of the continent today, we have evolved into Europe’s leading online platform for the automotive aftermarket. With a growth rate of 20% year-over-year, our strength lies in our unique identity: we are a digital-first, e-commerce powerhouse disrupting a traditionally offline industry with our expansive reach across 27 European countries. We blend high-tech innovation with staying agile and close connection to the markets we serve to make taking care of your vehicle easier and more affordable for everyone.

Today, our team of more than 5,500 professionals from over 50 different countries work together to redefine mobility and are living examples of European ingenuity. Bring your talent and expertise to a company that is building a sustainable, tech-driven future for all drivers.

Come join us and impact the future of AUTODOC!

About the role

Our Private Brands portfolio is experiencing rapid evolution, and maintaining uninterrupted strategic ownership across our core brand platforms is vital to our growth. To ensure continuous momentum during a temporary team cover, we are seeking a dedicated brand specialist to step in and drive our brand strategy forward.

As a Marketing & Brand Management Specialist, you will champion our goCORE brand platform, enforce visual identity and tone-of-voice guidelines, and translate analytical insights into impactful brand activations. You will collaborate closely with Design, Product Marketing, Category Management, and external partners to deliver high-performing campaigns and brand assets at scale. This position offers an exciting opportunity to take full ownership of priority initiatives in a fast-paced, high-growth e-commerce environment with true startup ambition.

What You Will Do

• Brand Strategy Development & Execution:Participate in the development, evolution, and execution of brand strategy, including brand vision, mission, value proposition, target audience definition, positioning, USP, tone of voice, and brand storytelling.
• Brand Platform & Architecture Management:Develop and maintain a holistic brand platform covering brand identity elements (logo, symbol, slogan, claims) and ensure consistent application across all brands, sub-lines, categories, and SKUs.
• Brand Guidelines & Governance:Create, implement, and enforce comprehensive brand guidelines across all touchpoints, including packaging, product cards, websites, marketplaces A+ content, social media, POS & trade materials, dealer branding, merchandising, animation, and visual collages.
• Marketing Annual Planning:Contribute to marketing annual plan creation, including brand priorities, initiatives, activation themes, and execution roadmaps, and support implementation in line with business objectives.
• Visual Identity & Content Development:Collaborate with Production and Design teams to develop and scale visual style across sub-lines, categories, and SKU levels, including photo shoots, video, animation, A+ content, POS, and trade materials.
• Brand Research & Performance Tracking:Support brand research initiatives and brand health tracking, including KPI definition, implementation, and analysis (e.g., awareness, NPS, loyalty, retention, switching), across markets, channels, and brands.
• Events, Merchandising & BTL Activation:Support annual events planning, theme and concept development, and merchandising standards creation and execution in close collaboration with BTL/Event and trade marketing teams and stakeholders.
• External Stakeholder & Agency Collaboration:Collaborate with external stakeholders (agencies, ambassadors, exhibitions, research partners) to support brand development, activation, and insight generation.
• Other Brand Management Activities:Perform other marketing and brand management–related tasks as assigned by the direct manager or team leader.

• Minimum 5 years of proven experience in Brand Management, Trade Marketing, or Strategic Marketing roles, ideally within established retail, e-commerce, or corporate environments.
• Bachelor's or Master's degree in Marketing, Business Administration, Economics, or a related field.
• Excellent analytical skills with the ability to work independently, interpret brand health metrics, and take self-guided, end-to-end ownership of projects.
• Strong creative writing and briefing capabilities, with the ability to evaluate and refine brand-consistent copy.
• Excellent communication, stakeholder management, and time management skills.
• Working familiarity with collaboration tools such as Figma, Jira, and Confluence.
• Professional proficiency in English is required. Proficiency in another European language (such as Polish, Russian,Portuguese, Spanish, German, or French) is a strong advantage.

• Competitive salaries based on your professional experience
• Fast growing international company with stable employment
• Annual vacation of 25 working days and 1 additional day off on your birthday
• Day off on Municipality day and Carnaval
• Meal Allowance (8 euros per working day)
• Fidelidade Healthcare Plan (Comprehensive health coverage with the option to include your partner and children at discounted rates).
• Mental Wellbeing Program through the OpenUp platform
• AUTODOC corporate discount for purchasing car parts at special rates for personal use
• Learning & Development (over 650 courses on soft and hard skills on our e-learning platform)
• Free English and German language classes (after probation period)
• Flexible working hours and hybrid work