Head of Global Creatives

Emma Sleep; Lisboa; Híbrido; EUR 110 000 - 140 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Private Health Insurance

Flexible hybrid setup with remote days

22 remote days per quarter

Modern, pet-friendly office

25–29 days vacation per year

Resumo da oferta

Emma Sleep in Lisbon seeks a Head of Creative to bridge creativity and performance marketing, shaping brand identity and driving measurable business results. You will lead a high-performing team, collaborate with marketing, growth, and brand squads, and ensure assets are optimized for conversion while maintaining creative excellence.

The role focuses on strategy, leadership, and global brand initiatives, with a hybrid office in Parque das Nações, Lisbon, and a dynamic, diverse team environment.

Qualificações

• 7+ years as a Creative Director/Head of Creative in D2C or e-commerce.
• Portfolio with measurable brand and performance marketing results.
• Proven leadership of high-performing, inclusive teams.
• Strong stakeholder management and collaboration skills.
• Able to translate business objectives into creative solutions.

Responsabilidades

• Lead the creative vision with a performance-first mindset and drive campaigns that convert.
• Shape Emma's global brand identity and maintain high creative standards.
• Build and manage a 11-person creative team with cross-functional alignment.
• Develop creative strategies anchored in performance marketing and data insights.
• Oversee full-funnel campaigns from concept to execution across channels.

Conhecimentos

Leadership

Creative vision

Communication

Strategic thinking

English fluency

Formação académica

Degree in marketing/advertising/design/communication

Descrição da oferta de emprego

Ready to lead, disrupt and reinvent the sleep industry?

We are Emma – The Sleep Company. Founded in 2015, we have grown into the world’s largest direct-to-consumer (D2C) sleep brand, with a presence in over 20 markets and more than 35 Emma stores across Europe.

Our mission is simple: to develop sleep comfort products that empower our customers to awaken their best every day. Today, our products are trusted by millions and recommended by leading consumer associations worldwide.

It’sour people who bring this mission to life. At Emma,you’lljoin a driven, international team that values ownership, collaboration, and continuous knowledge sharing. With colleagues from over 70 nationalities, we combine diverse perspectives with a shared ambition to learn, grow, and create lasting impact, together.

We are Emma – The Sleep Company. Founded in 2015, we have grown into the world’s largest direct-to-consumer (D2C) sleep brand, with a presence in over 25 online markets globally and more than 25 retail stores across Europe.

Our mission is simple: to develop sleep comfort products that empower our customers to awaken their best every day. Today, our products are trusted by millions and recommended by leading consumer associations worldwide.

It’sour people who bring this mission to life. At Emma,you’lljoin a driven, dynamic team that values ownership, collaboration, and continuous knowledge sharing. With colleagues from over 70 nationalities, we combine diverse perspectives with a shared ambition to learn, grow, and create lasting impact, together.

Ready to awaken your best with us?

We are looking for a visionary Head of Creative to join our in-house creative team. In this role, you will bridge the worlds of creativity and performance marketing - ensuring every asset, campaign and concept is not only visually compelling but built to convert and drive measurable business results. You will be a true creative leader who develops and empowers a high-performing, engaged team, while playing a key role in shaping our brand identity, driving creative strategies and delivering impactful campaigns to Emma.

• Lead the creative vision with a performance-first mindset. Developing compelling, data-informed campaigns and assets that drive conversion, revenue growth, and brand equity for Emma across all channels.


• Help us shape Emma's brand identity globally in order to establish Emma as the leading sleep brand.


• Build, nurture and grow a highly engaged 11 people creative team - fostering a culture of psychological safety, creative ambition, and continuous learning, while ensuring strong cross-functional alignment with performance marketing, growth, and brand teams.


• Develop and implement creative strategies deeply rooted in performance marketing principles - translating audience insights, A/B test learnings, and channel data into creative briefs and execution frameworks.


• Oversee the conceptualization, development and execution of full-funnel marketing campaigns.


• Partner closely with all Marketing teams to align creative output with campaign objectives, audience targeting, and channel requirements - acting as a bridge between creative and business.


• Maintain high standards of creative excellence and quality assurance, reviewing and providing feedback on creative assets.


• Responsible for managing internal and external stakeholders and having strong alignment within global and local teams.


• Define and own creative performance metrics - establishing KPIs that connect creative output to business outcomes and leverage data to continuously iterate and improve.

• Passion for performance-driven creativity, balancing inspiring and effective work.


• Degree in marketing, advertising, design, or communication.


• Experience of minimum 7 years as a Creative Director/Head of Creative, ideally in D2C or e-commerce.


• Strong portfolio with measurable results from brand and performance marketing campaigns.


• Proven leadership in building high-performing, inclusive teams.


• Strategic thinker who translates business objectives into creative solutions.


• Excellent communication and presentation skills.


• Strong stakeholder management and collaboration skills.


• Goal-oriented, structured, and thrives in fast-paced environments.


• Fluent in English.

• The opportunity to create real impact, take ownership and accountability, and drive meaningful change.


• Continuous learning and development through hands-on experience, mentoring, formal training, and access to tools such as our Learning Hub andNilo.


• A collaborative community of smart, driven people where you learn, contribute, and connect, every day and through team events.


• A global environment, working daily with diverse perspectives across 4 offices and 70+ nationalities.


• Private Health Insurance and24vacationsdays per year, with 1 extra day per year worked (until a limit of29 daysper year).


• A flexible hybrid setup with up to 22 remote days per quarter.


• A modern, pet-friendly office in Parque das Nações, Lisbon.

Become an Emmie

We are on a mission to become No.1 in the world of sleep, and we’re looking for driven, ambitious people to help us shape what’s next. If you’re curious, hands-on, and ready to challenge the status quo, you’ll find the space here to make things happen and create real impact.

We are proud to be an equal opportunity employer and are committed to building an inclusive workplace. We celebrate diversity and consider all qualified applicants regardless of race, ethnic origin, religion or belief, gender, gender identity or expression, sexual orientation, national origin, disability, or age.

Our aim is to get back to you within a few days. Due to the high volume of applications, there may be slight delays, but we’ll get back to you as soon as possible.