Growth Marketing Lead — AI SaaS for B2B

Kaya Ai; Évora; Presencial; EUR 45 000 - 75 000; Tempo integral

Resumo da oferta

Kaya AI is redefining construction operations with AI workflow automation. We’re hiring a Performance & Growth Marketing Lead to build and scale our demand generation engine across B2B channels and full-funnel initiatives.

You’ll own customer acquisition strategies from planning through execution, run paid campaigns on LinkedIn, Google, Meta, and other platforms, and partner with Sales, Product, and Customer Success to drive pipeline and revenue.

Qualificações

• 5+ years of experience in Performance Marketing, Growth Marketing, Demand Generation, or Digital Marketing.
• Proven track record building and scaling B2B demand gen programs.
• Strong experience managing paid campaigns with measurable outcomes.
• Excellent understanding of funnels and conversion optimization.
• Analytical mindset with ability to translate data into business decisions.
• Experience managing marketing budgets and optimizing spend.
• Ability to prioritize and execute in a fast-paced startup.
• Strong communication and stakeholder management skills.
• Comfort working cross-functionally with Sales, Product, and Leadership.
• Bias toward ownership and execution.

Responsabilidades

• Develop and execute Kaya AI's performance and growth marketing strategy across multiple acquisition channels.
• Plan, launch, manage, and optimize paid campaigns across LinkedIn, Google, Meta, and other relevant B2B channels.
• Build scalable lead generation programs that consistently generate qualified sales pipeline.
• Design and execute growth experiments across acquisition, activation, conversion, and retention.
• Own key marketing metrics including CAC, CPL, CPA, ROAS, CTR, CVR, MQLs, SQLs, pipeline contribution, and ROI.
• Develop landing pages and conversion funnels that maximize conversion rates.
• Partner with Sales to improve lead quality, pipeline conversion, and revenue generation.
• Collaborate with Product and Customer Success on lifecycle marketing initiatives.
• Build dashboards and performance reporting for Leadership.
• Identify opportunities to improve marketing efficiency with automation and AI.
• Manage marketing budgets to maximize ROI and stay within plan.

Conhecimentos

Performance Marketing

Growth Marketing

Demand Generation

Digital Marketing

Analytics

Budget Management

Cross-Functional Collaboration

Stakeholder Management

Startup Experience

Ownership and Execution

Ferramentas

Google Ads

LinkedIn Ads

Meta Ads Manager

GA4

HubSpot / CRM

Looker Studio

Marketing Automation

UTM Tracking

Excel / Sheets

AI Productivity Tools

Descrição da oferta de emprego

Kaya AI is redefining construction operations with AI workflow automation. We’re hiring a Performance & Growth Marketing Lead to build and scale our demand generation engine across B2B channels and full-funnel initiatives.

You’ll own customer acquisition strategies from planning through execution, run paid campaigns on LinkedIn, Google, Meta, and other platforms, and partner with Sales, Product, and Customer Success to drive pipeline and revenue.