Gmp / Dv360 Campaign Manager

Wise Pirates; Porto; Presencial; EUR 42 000 - 65 000; Tempo integral

Resumo da oferta

A Wise Pirates procura um Campaign Manager GMP/DV360 para liderar a execução, gestão e otimização de campanhas programáticas em Display, Video, Audio e CTV. Você será responsável por Setup no DV360, trafficking via CM360, implementação de Floodlight e reporting centralizado.

O papel exige domínio técnico de GMP (DV360/CM360), foco em métricas de desempenho e governança operacional, com comunicação eficaz para equipas de estratégia, dados e criativos.

Qualificações

• Experiência prática com DV360 (mínimo 2 anos) e CM360 para trafficking.
• Conhecimento aprofundado de RTB, DSPs/SSPs e formatos de anúncio.
• Compreensão de métricas digitais (CPM, CPC, CPA, ROAS) e otimização de campanhas.

Responsabilidades

• Configurar campanhas DV360 do início ao fim, incluindo IOs e itens de linha e lances.
• Gerir o trafficking de anúncios com CM360, subir criativos e gerar tags de placements.
• Implementar Floodlight e variáveis para medir conversões e atividade do site.
• Gerir inventory premium via PMPs e Deals para qualidade de marca.
• Monitorar desempenho em tempo real e otimizar para atingir KPIs.
• Executar estratégias de audience com first/third-party data no DV360.
• Diagnosticar problemas técnicos de entrega, tracking e criativo.
• Gerar relatórios unificados com CM360 para stakeholders.

Conhecimentos

DV360

CM360

RTB

PMPs

Analytics

Brand safety

Ferramentas

CM360

DV360

Floodlight

IAS

Descrição da oferta de emprego

Descrição do cargo

Wise Pirates is a leading Digital, Tech, and AI Business Partner, operating in over 80 countries from Portugal. With a team of 100+ professionals, we are a Martech-independent agency at the forefront of innovation in Southern Europe. Our ambition is to lead an AI-first marketing ecosystem, blending human creativity with the power of artificial intelligence.

We are dynamic, forward-thinking, and driven by data, automation, and meaningful customer experiences. We believe that our people are our most valuable asset, and we are committed to fostering a culture where they can grow, innovate, and thrive.

About the Role

We are seeking a results-driven and highly analytical GMP / DV360 Campaign Manager to join our media operations team. You will be the expert responsible for the end-to-end execution, management, and optimization of our high-stakes programmatic campaigns across Display, Video, Audio, and Connected TV (CTV) inventory.

This role requires deep, hands‑on expertise with the Google Marketing Platform (GMP), specifically Display & Video 360 (DV360) for programmatic buying and Campaign Manager 360 (CM360) for centralized ad trafficking and reporting. You will translate strategic media plans into precise, efficient technical execution, driving tangible performance results for our clients and ensuring best-in-class operational governance.

Key Responsibilities

DV360 Setup: Lead the full lifecycle of programmatic campaign setup within DV360, including creating Insertion Orders, Line Items, setting bidding strategies (e.G., Target CPA, vCPM), managing pacing, and budget allocation.

CM360 Ad Serving: Own the ad trafficking process using CM360, including uploading and QA'ing creatives, generating placement tags, and managing creative assignment across platforms.

Tracking Implementation: Implement and manage Floodlight tags and custom variables within CM360 to accurately track campaign conversions and site activity, ensuring data integrity for optimization and reporting.

Inventory Management: Secure and manage premium media inventory through Private Marketplaces (PMPs) and Programmatic Guaranteed Deals, ensuring compliance with brand safety and verification standards.

Real-time Optimization: Proactively monitor campaign performance (CPA, CTR, viewability, completion rates) and implement continuous, real-time optimizations in DV360 to ensure all KPIs are met or exceeded.

Audience Strategy: Execute complex audience targeting strategies using first-party data, third-party segments, and Google's audience solutions within DV360.

Troubleshooting: Rapidly diagnose and resolve technical issues related to ad delivery, tracking discrepancies, bidding problems, and creative rejection.

Unified Reporting: Utilize CM360's reporting interface to generate comprehensive, deduplicated performance reports across all channels and platforms for internal and external stakeholders.

Quality Assurance: Enforce strict naming conventions, campaign governance, and quality control checks across all DV360 and CM360 configurations.

Stakeholder Communication: Clearly communicate campaign status, performance insights, and technical complexities to non-technical media strategy and client service teams.

What we are looking for

Technical Skills

Minimum 2 years of dedicated, hands‑on experience managing and optimizing campaigns using Display & Video 360 (DV360).

Expert Proficiency in Campaign Manager 360 (CM360) for ad trafficking, tag generation, and Floodlight implementation.

Deep understanding of the programmatic ecosystem, including Real-Time Bidding (RTB), DSPs, SSPs, PMPs, and various ad formats (Standard, HTML5, Video/VAST/VPAID).

Solid grasp of digital media metrics (CPM, CPC, vCPM, CPA, ROAS, Viewability) and their application in campaign optimization.

Understanding of strategic metrics, such as Engaged Sessions, Microconversions, CAC, LTV, OmniROAS and similar;

Understanding theconnections and relations of Digital & Marketing Metrics with Business Metrics;

Familiarity with ad verification and brand safety solutions (e.G., IAS, DoubleVerify, Moat).

Behavioral Skills

Analytical Rigor: Exceptional ability to interpret campaign data, troubleshoot discrepancies, and derive actionable insights from performance trends.

Execution Focus: Meticulous attention to detail and a high commitment to operational excellence and accuracy in technical setup.

Time Management: Proven ability to manage multiple complex campaigns simultaneously under tight deadlines.

Team Collaboration: Strong verbal and written communication skills to effectively collaborate with media planners, data teams, and creative specialists.

Problem Solver: Proactive approach to identifying potential technical issues and developing quick, sustainable solutions.

Kindness:

At Wise Pirates, we promote and admire kindness, regardless of rhythm, intensity, or efficiency.

Analytical Mindset:

We are looking for someone capable of putting data first who is obsessed with analytical initiatives and insight building, always with client satisfaction and business results in mind.

AI Readiness:

Interest and fluency in using AI as a partner to deliver efficient value, respecting security and privacy regulations.

Innovation Lover:

Someone seeking continuous growth and desiring to be part of innovative solutions.

Results-Oriented Zeal:

An unwavering commitment to the client's bottom line. You are expected to push boundaries, not just to secure environments, but to optimize them, chasing best overall performance and business goals to deliver maximum value in every interaction.

Nice to Have

Experience with other GMP products (Search Ads 360, Google Analytics 360, Studio).

Certification in DV360 and/or CM360.

Experience with data visualization tools (e.G., Tableau, Looker Studio).

Experience with final clients in an agency our consultancy company role;