Global VP, Customer & Retention Marketing

TeamViewer; Porto; Híbrido; EUR 120 000 - 180 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

HQ onboarding

Salary bonuses

Pension top-up

Public transport access

E-bike lease (Germany only)

Gym perks

Corporate benefits

Team events

Open culture

Hybrid/flexible hours

Work from abroad program

Diversity initiatives

Resumo da oferta

TeamViewer is seeking a VP, Customer & Retention Marketing to build and scale a programmatic customer engagement strategy for 500,000+ SMB customers. Own post-sale journey, lifecycle marketing, and reduce churn at scale.

You will lead a team responsible for onboarding, adoption, retention, and expansion, partnering with Product to shape the post-sale experience and drive revenue growth globally.

This role offers hybrid work with strong compensation and global impact across regions.

Qualificações

• 8+ years in B2B SaaS marketing with focus on customer, lifecycle and retention.
• Proven ability to scale retention and expansion programs for large long-tail customers.
• Own churn reduction and NRR/expansion KPIs as core metrics.
• Strong lifecycle, segmentation and marketing automation knowledge for B2B.
• Experience partnering with Product and/or Customer Success leadership; leadership experience.

Responsabilidades

• Design automated onboarding programs that drive activation without human touch.
• Develop early-warning and intervention programs to reduce churn.
• Identify monetization opportunities and run upsell/cross-sell campaigns.
• Collaborate with Product to influence roadmap and in-product messaging.
• Build and scale a Customer & Retention Marketing team.
• Segment and personalize communications across the lifecycle.
• Define retention/renewal metrics and program-level engagement.
• Own marketing automation and CS tools stack for scalable communication.
• Adapt programs for global regional and linguistic nuances.

Conhecimentos

8+ years in B2B SaaS marketing

Customer marketing & lifecycle

Retention & expansion programs

Churn reduction & NRR focus

Lifecycle management & segmentation

Marketing automation expertise

Cross-functional with Product/CS

People leadership

Analytical & cohort analysis

English comms; multilingual a plus

PLG & self-serve journeys

Experience in high-volume/subscription

Ferramentas

Gainsight

Vitally

Totango

HubSpot

Marketo

Braze

Iterable

Descrição da oferta de emprego

TeamViewer is seeking a VP, Customer & Retention Marketing to build and scale a programmatic customer engagement strategy for 500,000+ SMB customers. Own post-sale journey, lifecycle marketing, and reduce churn at scale.

You will lead a team responsible for onboarding, adoption, retention, and expansion, partnering with Product to shape the post-sale experience and drive revenue growth globally.

This role offers hybrid work with strong compensation and global impact across regions.