Global Strategic Marketing Manager

H.B. Fuller; Mindelo; On-site; EUR 70,000 - 110,000; Full time

Job summary

H.B. Fuller Portugal seeks a Global Strategic Marketing Manager for Engineering Adhesives to shape and execute the company’s global marketing strategy, driving organic growth and improved customer engagement.

You will lead initiatives across digital marketing, content creation, brand management, and product launch communications. The role requires strong business acumen, digital marketing expertise, and the ability to translate complex technologies into compelling value propositions that support

Qualifications

• Bachelor’s degree in Marketing, Communications, Journalism, Business, or a related field.
• Minimum of 8 years of progressive marketing experience, preferably within a B2B manufacturing, industrial, chemical, or specialty materials environment.
• Strong understanding of marcom disciplines.
• Proficiency in managing corporate social media accounts, email marketing, influencer marketing or lead generation programs.

Responsibilities

• Develop and execute global marketing strategies that support organic growth, innovation commercialization and Customer engagement.
• Lead stewardship and governance of H.B. Fuller’s global brand portfolio.
• Develop a world-class content marketing ecosystem that supports strategic growth markets.
• Drive digital communications transformation and AI-enabled marketing capabilities.
• Lead annual marketing planning, budgeting, forecasting, and performance measurement.

Skills

Strategic marketing

Digital marketing

Brand management

Content creation

Public relations

Product launch communications

Thought leadership

Leadership

Education

Bachelor’s degree in Marketing, Communications, Journalism, Business, or a related field

Tools

Flip

BI

SAP

Job description

As the largest pureplay adhesives company in the world, H.B. Fuller’s (NYSE: FUL) innovative, functional coatings, adhesives and sealants enhance the quality, safety and performance of products people use every day. Founded in 1887, with 2025 revenue of $3.5 billion, our mission to Connect What Matters is brought to life by more than 7,100 global team members who collaborate with customers across more than 30 market segments in 150 countries to develop highly specified solutions that enable customers to bring world-changing innovations to their end markets. Learn more at www.hbfuller.com.

H.B. Fuller Portugal is a strategically important site that combines manufacturing operations with a broad range of global and regional support functions, including Finance, HR, IT, Legal, Sourcing, Supply Chain, Sales, R&D, Customer Service, and Operations. Supporting multiple regions around the world, the site offers employees unique opportunities for international exposure, cross-functional collaboration, internal mobility, and continuous career development within a globally connected environment. This commitment to employee growth and workplace culture has earned H.B. Fuller recognition as a Great Place to Work®.

Position Overview

The Global Strategic Marketing Manager, Engineering Adhesives is a strategic leadership role responsible for developing and executing H.B. Fuller’s global marketing strategy to drive organic growth, strengthen brand equity, accelerate innovation adoption, and enhance customer engagement. This role leads global marketing initiatives across digital marketing, thought leadership, content creation, brand management, product launch communications, and public relations. The successful candidate will combine strong business acumen, digital marketing expertise, and exceptional communication skills to translate complex technologies into compelling value propositions that support commercial growth and reinforce H.B. Fuller’s position as a market leader.

Primary Responsibilities

• Develop and execute global marketing strategies that support organic growth, innovation commercialization and Customer engagement.
• Lead stewardship and governance of H.B. Fuller’s global brand portfolio.
• Develop a world-class content marketing ecosystem that supports strategic growth markets.
• Drive H.B. Fuller’s digital communications transformation, leveraging emerging technologies and AI-enabled marketing capabilities.
• Lead annual marketing planning, budgeting, forecasting, and performance measurement activities.
• Partner with Global Market Segment Leaders, Product Management, Sales Excellence, and Executive Leadership to align marketing strategies with business objectives.
• Develop and execute integrated marketing campaigns across digital, social media, public relations, events, and customer engagement channels.
• Oversee global product launch communications and commercialization support activities to maximize market adoption.
• Monitor and analyze marketing performance metrics, providing insights and recommendations to optimize marketing effectiveness and ROI.
• Lead, mentor, and influence cross-functional teams while fostering collaboration across global regions and business units.

Minimum Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, Business, or a related field.
• Minimum of 8 years of progressive marketing experience, preferably within a B2B manufacturing, industrial, chemical, or specialty materials environment.
• Strong understanding of all the marcom disciplines.
• Proficiency in business tools like Flip, BI, and SAP.
• Expertise managing corporate social media accounts, email marketing, influencer marketing or lead generation programs to engage target audiences
• A proven track record of creating and executing growth marketing campaigns
• Strong analytical skills, especially as it relates to analyzing, and evaluating marketing campaign effectiveness
• Demonstrated ability to work cross-functionally to build consensus and engagement
• Effective project management skills with an ability to lead and engage in multiple, diverse projects simultaneously
• Strong visual, written, and oral communication skills

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H.B. Fuller is an Equal Employment Opportunity employer and proud to have created a collaborative culture where employees around the world are seen, heard, and respected. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability, or marital status or status as a protected veteran, or any other legally protected classification.