Global Digital Marketing Strategist

Foundever; United States; Remote; EUR 45,000 - 70,000; Full time

Benefits offered by this job

Private healthcare

Dental insurance

Paid professional training

Growth opportunities

Wellness program

Job summary

Foundever is seeking a Global Digital Marketing Strategist to shape strategy and performance for digital recruitment campaigns across regions. It translates hiring priorities into measurable plans, enabling regional teams to attract qualified candidates and optimize the journey from first contact to hire.

Fluency in Portuguese and English, strong analytics, and multi-channel paid campaigns experience are essential. The role is fully remote within Portugal with occasional travel to meet teams.

Qualifications

• Bachelor’s degree in Marketing, Business or related field or equivalent practical experience.
• At least 4 years of digital marketing, performance marketing or recruitment marketing experience.
• Experience translating business goals into multi-channel campaign strategies.
• Experience with audience segmentation, campaign tracking and conversion measurement.
• Hands-on experience with self-service advertising platforms (Meta Ads, Google Ads); TikTok/Spotify/Reddit ads is a plus.

Responsibilities

• Translate global and regional hiring priorities into clear digital recruitment strategies and campaign plans.
• Partner with regional Digital Hub Managers and Talent Acquisition teams to align demand and market conditions.
• Develop full-funnel plans across paid social, search and other channels with localized messaging.
• Recommend channel mix, investment levels and forecast scenarios based on targets and performance.
• Guide campaign planning and optimization across Meta, Google Ads, TikTok and other platforms.
• Monitor spend and leads through applications and hires; improve lead quality and conversions.
• Own global performance reporting, dashboards and regular insights for action.
• Coordinate global digital media budget planning and risk/opportunity surfacing.
• Share expertise with regional teams via coaching and playbooks.

Skills

Portuguese

English fluency

Data analysis

Analytics tools

Excel & PowerPoint

Power BI

AI tools

Campaign execution

Cross-cultural collaboration

Time management

Education

Bachelor’s degree in Marketing/Business

Tools

Google Analytics 4

Meta Analytics

Zapier

Instapage

Tracking pixels/conversion tags

TikTok Ads

Google Ads

Power BI

Job description

We are looking for a talented and accomplished Global Digital Marketing Strategistto shape the strategy and performance approach for digital recruitment campaigns across all three regions. The role translates hiring priorities and market insights into practical, measurable plans that help regional teams attract qualified candidates and improve the journey from first contact to hire. The position works directly with the Global Social Media Lead and closely with Digital Hub Managers, Talent Acquisition, social media POCs, and other global and local partners, while enabling each market to adapt the approach to its specific audience.

As a Global Digital Marketing Strategist, your daily responsibilities will include:

• Translate global and regional hiring priorities into clear digital recruitment strategies, campaign plansand channel recommendations.
• Partner with the APAC, EMEA and Americas Digital Hub Managers and local Talent Acquisition teams to understand hiring demand, candidate profiles, market conditions and operational capacity.
• Help build full-funnel plans across paid social, search and other relevant digital channels, with audience segmentation, localized messaging and clear roles for each channel.
• Recommend channel mix, investment levels, campaign timing and forecast scenarios using hiring targets, historical performance and market conditions.
• Guide campaign planning and optimization across platforms such as Meta, Google Ads and TikTok, setting practical standards for structure, tracking, quality checks, testing and performance reviews.
• Monitor performance from spend and leads through applications and hires. Identify changes in lead quality, conversion rates and funnel drop-offs, and recommend actions that improve hiring outcomes.
• Own the global performance reporting approach, maintaining dashboards and producing regular reports that explain what happened, why it matters and what teams should do next.
• Coordinate global digital media budget planning and pacing, providing allocation recommendations and surfacing risks or opportunities early.
• Share expertise with regional specialists through coaching, playbooks and practical guidance,supporting consistent measurement while allowing local teams to execute in-market.
• Work with social media, creative, analytics, recruitment and local stakeholders to connect campaign activity with employer brand and recruitment goals.
• Keep current with platform changes, digital recruitment trends, measurement practices and AI tools, applying them responsibly to improve planning, analysis and productivity.

How success will be measured:

• Success is measured by the quality and impact of recruitment outcomes, supported by reliable reporting and effective regional execution. Measures may include:
• Campaign contribution to hiring targets, including qualified leads, applications and hires.
• Cost per lead and cost per hire against agreed targets, alongside lead quality and conversion through the funnel.
• Improvement in conversion rates and reduction of avoidable drop-offs across campaign journeys.
• Accurate forecasting, budget pacing and timely identification of performance risks or opportunities.
• Reliable tracking, dashboards and reporting that give regional teams and stakeholders clear, actionable insight.
• Useful testing cadence and documented learnings that can be applied across markets

To succeed in the role, you will need to have:

• Fluent inPortuguese & English, written and spoken.
• Confidence analyzing performance data and connecting channel metrics to business outcomes.
• Solid knowledge of website and marketing analytics tools, such as Google Analytics 4 and Meta analytics.
• Proficiency in Microsoft Office, particularly Excel and PowerPoint, and hands-on experience with tools such as Zapier, landing page builders such as Instapage, and tracking pixels orconversion tags.
• Familiarity with Power BI is an advantage.
• Knowledge of generative AI tools such as ChatGPT, Claude or equivalent, and the ability to apply them effectively in digital marketing workflows.
• Strategic and hands-on approach, combining the ability to set direction with an understanding of effective campaign execution.
• Strong analytical and critical-thinking skills, with the ability to identify the drivers behind performance and translate insights into action.
• Excellent organizational and prioritization skills, with the ability to manage timelines and stakeholders across time zones.
• Strong communication skills, including the ability to translate complex data into clear, actionablerecommendations for different audiences.
• Collaborative and culturally aware, with the ability to work effectively with regional teams and adapt strategies to local contexts.
• Proactive and continuous-improvement mindset, with a willingness to test new ideas, share learnings, and simplify ways of working.
• Interest in leveraging AI and automation to improve the quality, efficiency, and effectiveness of marketing activities.
• Availability to work Monday to Friday from 9h to 18h.

Education and Experience:

• Bachelor’s degree in Marketing, Business or a related field, or equivalent practical experience.
• At least 4 years of experience in digital marketing, performance marketing or recruitment marketing, including planning and optimizing paid campaigns.
• Experience translating business goals into multi-channel campaign strategies and measurable plans.
• Experience with audience segmentation, campaign tracking, conversion measurement and structured testing.
• Hands-on experience with self-service advertising platforms such as Meta Ads, Google Ads and experience with TikTok Ads. Spotify Ads, Reddit Ads or similar platforms is an advantage.
• Experience working across multiple markets, languages or regions; recruitment marketing or employer branding experience is an advantage.
• Fully remote within Portugal, with occasional travel to Lisbon or Porto for HR-related matters and team meetups.
• Help shape digital recruitment strategy across Foundever in B2C channels.
• Join a friendly and collaborative international team that spans nationalities, time zones, and ideas.
• See how your work can make a visible difference.
• International exposure from day one - your ideas will run across the regions.
• We embrace AI as a real working tool. You'll learn fast and stay ahead of the industry.
• Competitive wages.
• Paid professional training.
• Private healthcare & dental insurance (after six months of employment).
• Growth opportunities through various development programs.
• Fun and engaging company-wide initiatives, including our EverBetter wellness program.
• Job stability.
• Life-long skills and experience.