German Digital Marketing Optimization Specialist

Dragon Rooster; Viseu; Híbrido; EUR 30 000 - 52 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Remote work flexibility

Growth opportunities

Training & coaching

Bonuses

Resumo da oferta

Dragon Rooster is seeking a Digital Marketing Optimization Specialist fluent in German to manage and optimize paid campaigns across major platforms. The role requires strong Excel/Google Sheets skills, KPI knowledge, and the ability to work in a remote-friendly, hybrid environment.

The candidate will plan, execute, and analyze campaigns, generate dashboards, and collaborate with creatives to achieve ROI targets. English proficiency is a plus and growth opportunities are highlighted.

Qualificações

• Fluent in German (spoken and written).
• Minimum 1 year hands-on experience managing paid ad campaigns (Google Ads, Meta, LinkedIn, etc.).
• Advanced skills in Excel and Google Sheets (pivot tables, formulas, data validation).
• Strong understanding of digital marketing KPIs (CTR, CPA, ROAS, conversion rate).
• Detail-oriented with excellent analytical and problem-solving skills.
• Self-motivated and able to work independently in a remote team.

Responsabilidades

• Plan, execute, and optimize paid advertising campaigns across Google, Meta, LinkedIn, and other platforms.
• Monitor and analyze campaign performance data, providing insights and actionable recommendations.
• Conduct A/B testing and performance analysis to drive conversions and reduce CPA.
• Create performance reports and dashboards using Excel and Google Sheets, with advanced functions.
• Collaborate with creative and content teams to align ads with performance goals.
• Stay updated with industry trends and algorithm updates to ensure best practices.
• Perform keyword research, audience targeting, and budget management for optimal ROI.

Conhecimentos

German fluency

Campaign management

Excel & Sheets

KPI knowledge

Remote work independence

Ferramentas

Excel

Google Sheets

Looker Studio

Power BI

Descrição da oferta de emprego

German Digital Marketing Optimization Specialist German Digital Marketing Optimization Specialist 1 day ago Job Title: Digital Marketing Optimization Specialist (German-Speaking) Location: Hybrid Employment Type: Full-Time Experience Required: Minimum 1 Year in Paid Advertising About the Role: We are looking for a highly motivated Digital Marketing Optimization Specialist who is fluent in German to join our growing team.

In this role, you will be responsible for managing, optimizing, and reporting on digital advertising campaigns across platforms such as Google Ads, Meta (Facebook/Instagram), Linked In, and others. Your analytical mindset and attention to detail will play a key role in improving performance and achieving campaign goals.

Key Responsibilities:

• Plan, execute, and optimize paid advertising campaigns across Google, Meta, Linked In, and other relevant platforms.
• Monitor and analyze campaign performance data, providing insights and actionable recommendations.
• Conduct A/B testing and performance analysis to drive conversions and reduce CPA.
• Create performance reports and dashboards using Excel and Google Sheets, with advanced functions (e.G., pivot tables, VLOOKUP, data visualization).
• Collaborate with the creative and content teams to align ad creatives with performance goals.
• Stay updated with industry trends and algorithm updates to ensure best practices are followed.
• Perform keyword research, audience targeting, and budget management for optimal ROI.

Requirements:

• Fluency in German (spoken and written);
• English proficiency is a strong plus.
• Minimum 1 year of hands‑on experience managing paid ad campaigns (Google Ads, Meta, Linked In, etc.).
• Advanced skills in Excel and Google Sheets (pivot tables, formulas, data validation, etc.).
• Strong understanding of digital marketing KPIs (CTR, CPA, ROAS, conversion rate).
• Detail‑oriented with excellent analytical and problem‑solving skills.
• Self‑motivated and able to work independently in a remote team environment.

Preferred Qualifications:

• Google Ads or Meta Blueprint certification is a plus.
• Experience with data visualization tools like Looker Studio or Power BI is a bonus.
• Background in e Commerce, Saa S, or lead generation campaigns preferred.

What We Offer:

• Competitive salary and performance bonuses
• Remote work flexibility
• Opportunities for growth and continuous learning
• Dynamic and collaborative work environment
• Professional Training and Coaching
• Referrals increase your chances of interviewing at Dragon Rooster by 2x

Seniority level Seniority level Entry level Employment type Employment type Full-time Job function Job function Marketing and Sales Industries