Fixed-Term Omnichannel Activation Lead

Novartis Portugal; Sintra; Presencial; EUR 60 000 - 90 000; Tempo integral

Resumo da oferta

Novartis Portugal is seeking a Content Activation & Omnichannel Manager on a fixed-term maternity cover. You will transform approved content into seamless customer experiences across field and digital channels.

In this role you’ll partner with Commercial, Medical Affairs, Value & Access and Communications teams to ensure activation-ready content, orchestrate customer journeys, monitor performance, and drive continuous improvements in an agile, regulated environment.

Qualificações

• Bachelor's degree in Business, Marketing, Life Sciences or related field.
• 5+ years of experience in Commercial Excellence, Omnichannel Marketing, Marketing Operations or similar roles.
• Fluent English.

Responsabilidades

• Define and maintain standards, processes and ways of working for content activation.
• Ensure content is prepared for deployment across platforms such as CRM/Veeva Vault, Drupal and marketing automation solutions.
• Drive consistency, quality and compliance across content activation activities.
• Partner with cross-functional teams to maximize reuse of global content and accelerate execution.
• Translate customer journeys into effective channel plans and engagement strategies.
• Support the design and execution of omnichannel campaigns across field and digital channels.
• Guide teams on best practices for channel orchestration, content deployment and customer engagement.
• Monitor performance and identify opportunities to enhance customer experience.
• Establish governance and standards for content tagging and campaign execution.
• Collaborate with data, analytics and technology teams to enable meaningful performance reporting.
• Leverage insights to optimize customer journeys, channel effectiveness and content utilization.
• Develop and deliver training and capability-building initiatives for key stakeholders.
• Act as a trusted advisor to brand teams and functional leaders.
• Drive adoption of omnichannel ways of working and continuous improvement across the organization.

Conhecimentos

Commercial Excellence

Omnichannel Marketing

Marketing Operations

Formação académica

Bachelor's degree in Business/Marketing/Life Sciences

Ferramentas

Veeva Vault

Marketing Automation

Content Management Platforms

Descrição da oferta de emprego

Novartis Portugal is seeking a Content Activation & Omnichannel Manager on a fixed-term maternity cover. You will transform approved content into seamless customer experiences across field and digital channels.

In this role you’ll partner with Commercial, Medical Affairs, Value & Access and Communications teams to ensure activation-ready content, orchestrate customer journeys, monitor performance, and drive continuous improvements in an agile, regulated environment.