Content Activation & OCE Manager [Temporary]

Novartis; Sintra; Presencial; EUR 70 000 - 95 000; Tempo integral

Resumo da oferta

Novartis is seeking a Content Activation & OCE Manager on a fixed-term maternity cover. Reporting within Execution Excellence, you will transform approved content into seamless customer experiences across field and digital channels, partnering with Commercial, Medical Affairs, Value & Access and Communications teams.

This role offers broad exposure across Commercial, Medical Affairs and Value & Access, and requires a collaborative, hands-on professional with strong digital and omnichannel

Qualificações

• Bachelor's degree in Business, Marketing, Life Sciences or a related field.
• 5+ years of experience in Commercial Excellence, Omnichannel Marketing, Marketing Operations or similar roles.
• Strong understanding of customer engagement and digital channels.
• Proven experience working with CRM/Veeva Vault, marketing automation and content management platforms.
• Excellent stakeholder management and cross-functional collaboration skills.
• Analytical mindset with the ability to translate data into actionable recommendations.
• Fluent English.

Responsabilidades

• Define and maintain standards, processes and ways of working for content activation.
• Ensure content is prepared for deployment across platforms such as CRM/Veeva Vault, Drupal and marketing automation solutions.
• Drive consistency, quality and compliance across content activation activities.
• Partner with cross-functional teams to maximize reuse of global content and accelerate execution.
• Translate customer journeys into effective channel plans and engagement strategies.
• Support the design and execution of omnichannel campaigns across field and digital channels.
• Guide teams on best practices for channel orchestration, content deployment and customer engagement.
• Monitor performance and identify opportunities to enhance customer experience.
• Establish governance and standards for content tagging and campaign execution.
• Collaborate with data, analytics and technology teams to enable meaningful performance reporting.
• Leverage insights to optimize customer journeys, channel effectiveness and content utilization.
• Develop and deliver training and capability-building initiatives for key stakeholders.
• Act as a trusted advisor to brand teams and functional leaders.
• Drive adoption of omnichannel ways of working and continuous improvement across the organization.

Conhecimentos

Omnichannel Marketing

Customer engagement

Stakeholder management

Analytical mindset

Cross-functional collaboration

Digital channels

Formação académica

Bachelor's degree in Business, Marketing, Life Sciences or related field

Ferramentas

CRM/Veeva Vault

Marketing automation

Content management platforms

Descrição da oferta de emprego

Salary Range:

Job Description Summary

This is a fixed-term opportunity covering a maternity leave.

At Novartis, we are reimagining how we engage customers through personalized, data-driven and omnichannel experiences.

As Content Activation & OCE Manager, you will play a critical role in transforming approved content into seamless customer experiences across field and digital channels. Working within the Execution Excellence organization, you will partner with Commercial, Medical Affairs, Value & Access and Communications teams to ensure content is activation-ready, customer journeys are effectively orchestrated, and omnichannel excellence becomes a competitive advantage.

This role offers a unique opportunity to gain broad exposure across Commercial, Medical Affairs and Value & Access, while shaping customer engagement and digital excellence in a highly dynamic environment.

We are looking for a collaborative, hands-on professional who combines strong digital and omnichannel capabilities with an analytical mindset and a passion for delivering excellent customer experiences through effective execution.

Job Description

Key Responsibilities

Content Activation Excellence

• Define and maintain standards, processes and ways of working for content activation.
• Ensure content is prepared for deployment across platforms such as CRM/Veeva Vault, Drupal and marketing automation solutions.
• Drive consistency, quality and compliance across content activation activities.
• Partner with cross-functional teams to maximize reuse of global content and accelerate execution.

Omnichannel Orchestration

• Translate customer journeys into effective channel plans and engagement strategies.
• Support the design and execution of omnichannel campaigns across field and digital channels.
• Guide teams on best practices for channel orchestration, content deployment and customer engagement.
• Monitor performance and identify opportunities to enhance customer experience.

Data-Driven Continuous Improvement

• Establish governance and standards for content tagging and campaign execution.
• Collaborate with data, analytics and technology teams to enable meaningful performance reporting.
• Leverage insights to optimize customer journeys, channel effectiveness and content utilization.

Capability Building & Collaboration

• Develop and deliver training and capability-building initiatives for key stakeholders.
• Act as a trusted advisor to brand teams and functional leaders.
• Drive adoption of omnichannel ways of working and continuous improvement across the organization.

What You'll Bring

Essential

• Bachelor's degree in Business, Marketing, Life Sciences or a related field.
• 5+ years of experience in Commercial Excellence, Omnichannel Marketing, Marketing Operations or similar roles.
• Strong understanding of customer engagement and digital channels.
• Proven experience working with CRM/Veeva Vault, marketing automation and content management platforms.
• Excellent stakeholder management and cross-functional collaboration skills.
• Analytical mindset with the ability to translate data into actionable recommendations.
• Fluent English.

Preferred

• Experience within the pharmaceutical, healthcare or other highly regulated industries.
• Proven track record in designing and executing omnichannel campaigns across field and digital channels.
• Hands-on approach, with the ability to balance strategic thinking and day-to-day execution.
• Experience driving adoption of new processes, technologies or ways of working in a cross-functional environment.
• Familiarity with performance dashboards and reporting tools for customer engagement metrics.

Why Novartis?

Our purpose is to reimagine medicine to improve and extend people's lives. We are driven by curiosity, inspired by patients, and empowered to create innovative solutions that help people live longer and healthier lives.

At Novartis, you'll join a collaborative environment where you can grow your career, work on meaningful challenges, and contribute to transforming healthcare through innovation and digital excellence.

Join us and help shape the future of customer engagement.

Skills Desired

• Agility (Inactive)
• Analytical Thinking
• Brand Awareness
• Building Constructions
• Business Analytics
• Cross-Functional Collaboration
• Digital Marketing
• Marketing Strategies
• Media Campaigns
• Sales
• Stakeholder Engagement
• Stakeholder Management
• Waterfall Model