Field And Customer Activation

Kenvue; Viseu; Hybrid; EUR 32,000 - 52,000; Full time

Benefits offered by this job

Kenvuer Impact Networks

Pension plan

Medical insurance

Hybrid mode : 2 days in office / 3 in

Wellness program

Job summary

Kenvue in Portugal is recruiting for a Field and Customer Activation professional. You will support Channel and Field Activation strategies for Mass Market and Pharmacy, ensuring Perfect Store standards and superior in-store shopper experience.

The role collaborates with Field and Sales teams, supports annual activation planning, monitors KPIs, and prepares presentations. Degree in Management/Economics/Marketing with 2–3 years FMCG experience preferred; hybrid work schedule.

Qualifications

• Bachelor's or master's in Management, Economics or Marketing.
• 2–3 years of proven experience in FMCG or pharmacy-related business.
• Excellent interpersonal and communication skills.
• Analytical mindset capable of interpreting complex data.
• Proficiency with MS Office and digital communication platforms.

Responsibilities

• Contribute to channel and field activation strategies with strong execution at points of sale.
• Ensure Perfect Store standards and superior shopper experience.
• Support annual activation planning and deployment across channels.
• Collaborate with Field, Sales, Brand Activation, and external agencies.
• Prepare content and presentations for field meetings and reviews.
• Monitor KPIs and develop dashboards to provide actionable insights.

Skills

Analytical mindset

Interpersonal and communication skills

MS Office and digital communications

Education

Bachelor's or master's in Management, Economics or Marketing

Tools

MS Office

Digital platforms

Job description

Kenvue Is Currently Recruiting For A Field and Customer Activation

What We Do At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we're the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON'S® and BAND-AID® that you already know and love. Science is our passion; care is our talent.

Who We Are Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated. We are passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage - and have brilliant opportunities waiting for you! Join us in shaping our future- and yours.

Role Reports To Customer Development Manager

Location Europe/Middle East/Africa, Portugal, Greater Lisbon, Lisbon

Work Location Hybrid

What You Will Do Contribute to business growth through the support on Channel & Field Activation strategies across Mass Market and Pharmacy channels, ensuring excellence in execution, Perfect Store compliance, and superior shopper experience at the point of sale, will be responsible for:

MAIN TARGETS

Contribute to achieving Channel & Field Activation objectives, Perfect Store KPIs, and execution excellence targets.

Drive the implementation of brand activation initiatives that increase visibility, availability, compliance, and shopper conversion.

Ensure the right support in consistent execution of commercial and marketing priorities across all channels and customers.

COLLABORATION AND TEAMWORK

Ensure strong alignment between Field Teams, Sales Teams, Customer Development Managers, Brand Activation Teams and external agencies to achieve common objectives.

Act as a role model in promoting collaboration, accountability, and execution excellence.

Foster a high-performance environment focused on innovation, continuous improvement, diversity and inclusion.

Facilitate effective communication between office and field teams, ensuring priorities are clearly translated into actionable plans.

Support capability building and best practice sharing across teams and channels.

ANNUAL ACTIVATION PLANNING

Support the development of the annual Channel & Field Activation plan based on Brand Plans, customer priorities, and channel opportunities. Control and Support Field priorities, Field execution plans, visibility initiatives, merchandising strategies and Perfect Store KPIs.

Ensure timely communication and deployment of activation programs to the field organization.

Monitor implementation and execution quality of all activation initiatives at point of sale.

Identify opportunities to improve execution performance, shopper engagement and in-store visibility.

Collaborate with Brand Activation, Sales, Category Management and Field Teams to optimize activation effectiveness.

Ensure all activation calendars, merchandising plans and promotional initiatives are executed according to agreed standards.

Provide analysis and recommendations to improve channel execution, Perfect Store results

PERFORMANCE & FIELD ACTIVATION

Ensure monthly updates of key activation and field execution reports and prepare presentations.

Monitor and analyze all Perfect Store and Field KPIs (examples: availability, share of shelf, visibility, distribution and promotional compliance).

Develop and update dashboards and performance indicators that provide actionable insights for the business.

Identity, analysis and report field execution data and identify opportunities

Monitor and compilate competitor activity and market trends to identify opportunities and risks.

Identify forecasting by merchandising materials needs and ensure effective management of merchandising materials.

Compile and analysis activity plans and cardex for all customers.

Prepare content for field meetings.

Prepare presentations about in-store activations.

Field Budgets control.

Required Qualifications What we are looking for

Bachelor's degree or master's qualification in Management, Economics or Marketing.

2-3 years of proven experience in FMCG, or Farmacy business.

Exceptional interpersonal and communication skills

Analytical mindset with the ability to analyze and interpret complex business data

Proficiency in MS OFFICE and digital communication platforms

Desired Qualifications

Demonstrated capability to operate efficiently in a dynamic, fast-paced, and matrixed organizational environment

Proactive problem-solving skills with a strong focus on identifying opportunities for process improvements and value addition

Robust analytical reasoning and critical thinking abilities to address new opportunities

What's In It For You

• Kenvuer Impact Networks
• Pension plan
• Medical insurance
• Hybrid mode : 2 days in office / 3 days from home
• Wellness program

Note: Total Rewards at Kenvue include salary, bonus (if applicable) and benefits. Your Talent Access Partner will be able to share more about our total rewards offerings and the specific salary range for the relevant location(s) during the recruitment & hiring process.

Kenvue is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment based on merit without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

If you are an individual with a disability, please check our Disability Assistance page for information on how to request an accommodation.