Email Marketing Manager

We Are Stellar; Portugal; Híbrido; EUR 45 000 - 65 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Flexible working hours

Remote opportunities

Open paid time off policy

Quarterly performance reviews

Resumo da oferta

Algofy is seeking an experienced Email Marketing Manager to own and optimize email programs across multiple client accounts, primarily using Klaviyo. You will build, audit, and optimize campaigns and automated flows, translating performance data into strategic recommendations that drive retention and revenue.

You will move between high‑level strategic thinking and hands‑on technical execution, collaborating with copywriters, designers, and account teams to ensure each client’s email program is

Qualificações

• Minimum 3 years of hands‑on experience in Klaviyo or similar email marketing platforms.
• Strong understanding of lifecycle marketing, customer journeys, retention, and email automation.
• Experience building, managing, and optimizing complex email flows and automations.
• Experience managing email marketing for e‑commerce and/or lead generation brands.
• Strong client communication skills and ability to discuss performance, strategy, and recommendations with clients.

Responsabilidades

• Develop and manage email marketing strategies aligned with client growth, retention, engagement, and revenue goals.
• Own planning, implementation, optimization, and ongoing management of email campaigns and automated flows within Klaviyo.
• Build and optimize lifecycle automations (welcome, abandoned cart, browse abandonment, post‑purchase, win‑back, cross‑sell).
• Audit client email accounts to identify opportunities across strategy, technical, deliverability, segmentation, automation, and performance.
• Analyze performance data and translate into clear strategic recommendations and next steps.
• Develop testing/optimization strategies for subject lines, content, timing, segmentation, and automation logic.
• Create advanced audience segmentation based on behavior, history, engagement, and lifecycle stage.
• Monitor deliverability, sender reputation, and list health; troubleshoot issues as needed.
• QA campaigns before launch to ensure accurate segmentation, tracking, and setup.
• Manage client communication related to email marketing and present performance insights to clients.
• Collaborate with copywriters and designers to align creative with objectives; support SMS strategy where applicable.

Conhecimentos

Klaviyo

Email marketing strategy

Lifecycle marketing

Analytics

English communication

Ferramentas

Klaviyo

Mailchimp

HubSpot

Braze

Iterable

Descrição da oferta de emprego

Algofy is looking for an experienced and detail-oriented Email Marketing Manager with a strong combination of email marketing strategy and hands‑on technical expertise. This person should be comfortable owning email strategy across multiple client accounts while also working directly within Klaviyo and other email marketing platforms to build, optimize, troubleshoot, and improve campaigns and automated flows.

The ideal candidate has at least 3 years of hands‑on experience working directly in Klaviyo or similar email marketing platforms, understands the technical side of email marketing, and can translate performance data into strategic recommendations that drive retention, engagement, and revenue.

Your Role at Algofy

You will take ownership of email marketing strategy, execution, optimization, and performance across multiple client accounts. You’ll be expected to understand each client’s business goals, identify opportunities within their email program, and develop strategies to improve performance.

This role requires someone who can move comfortably between high‑level strategic thinking and hands‑on technical execution. You’ll work directly within Klaviyo, audit accounts, build and optimize campaigns and flows, analyze performance, troubleshoot technical and deliverability issues, and communicate recommendations clearly to clients.

You’ll collaborate closely with copywriters, designers, account teams, and other specialists to ensure each client’s email program is strategically aligned, technically sound, and continuously improving.

Primary Responsibilities

• Develop and manage email marketing strategies aligned with client growth, retention, engagement, and revenue goals.
• Own the planning, implementation, optimization, and ongoing management of email campaigns, automated flows, and newsletters, primarily within Klaviyo.
• Build and optimize key lifecycle automations, including welcome, abandoned cart, browse abandonment, post‑purchase, win‑back, cross‑sell, and other customer lifecycle flows.
• Audit client email accounts to identify strategic, technical, deliverability, segmentation, automation, and performance opportunities.
• Analyze campaign, flow, and customer lifecycle performance and translate data into clear strategic recommendations and actionable next steps.
• Develop testing and optimization strategies around subject lines, content, offers, timing, segmentation, frequency, and automation logic.
• Build and manage advanced audience segmentation based on customer behavior, purchase history, engagement, lifecycle stage, and other relevant data.
• Monitor email deliverability, sender reputation, list health, and engagement metrics and proactively identify potential issues.
• Troubleshoot technical issues involving flows, triggers, integrations, segmentation, tracking, data syncing, and email setup.
• QA campaigns and automations before launch to ensure accurate segmentation, links, tracking, logic, rendering, and overall setup.
• Manage client communication related to email marketing, including strategy discussions, campaign updates, performance insights, recommendations, and next steps.
• Present email performance and strategic recommendations clearly and confidently to clients.
• Collaborate closely with copywriters and designers to provide strategic direction and ensure creative assets support campaign objectives.
• Support SMS strategy and execution where applicable.
• Manage multiple client accounts and priorities while maintaining strong attention to detail, deadlines, and quality.

Skills and Qualifications

• Minimum 3 years of hands‑on experience working directly in Klaviyo and/or other email marketing platforms.
• Strong hands‑on experience with Klaviyo is required.
• Proven experience developing and managing email marketing strategies, not only executing campaigns.
• Experience managing email marketing for e‑commerce and/or lead generation brands.
• Strong understanding of lifecycle marketing, customer journeys, retention strategy, and email automation.
• Experience building, managing, and optimizing complex email flows and automations.
• Strong understanding of segmentation, personalization, testing, and campaign optimization.
• Solid understanding of email deliverability, sender reputation, list health, consent, and email marketing best practices.
• Ability to confidently troubleshoot technical issues involving integrations, automations, tracking, triggers, and customer data.
• Strong analytical skills and ability to interpret email performance metrics and turn insights into recommendations.
• Experience conducting comprehensive email account audits and identifying opportunities for improvement and growth.
• Strong client communication skills and confidence discussing performance, strategy, and recommendations directly with clients.
• Excellent attention to detail, organization, and ability to manage multiple accounts simultaneously.
• Strong written and spoken English.
• Ability to work collaboratively across creative, account management, and performance teams while independently owning email‑related responsibilities.

Nice to Have

• Experience with additional email platforms such as Mailchimp, ActiveCampaign, HubSpot, Braze, Iterable, or similar tools.
• Experience with e‑commerce platforms such as Shopify, BigCommerce, or WooCommerce.
• Experience working with Klaviyo integrations and e‑commerce data.
• HTML/CSS knowledge for email editing and troubleshooting.
• Familiarity with Google Analytics and other analytics/reporting tools.
• Experience with SMS marketing and lifecycle strategy.
• Agency experience managing multiple client accounts.

We’re looking for someone who:

• Is Driven — Want to be part of a team where everyone is as driven as you?
• Wants Growth — Looking for a place where you can explore your interests and strengths as you improve professionally and personally?
• Is Autonomous — Are you someone who needs their hand held or someone who craves ownership and impact?
• Is Resilient — Are you someone who will continue looking for a solution when things don’t go your way?

The Good Stuff

Flexible working hours and remote opportunities — we’re outcome-oriented

Open paid time off policy — take days whenever you need them

Quarterly performance reviews and annual salary reviews to support your career growth

Open feedback and ownership culture

Become part of a fun, motivated, multicultural team at a market‑proven, fast‑growing company

Feel free to reach out with any role-related questions via [e-mail].

We aim to create a company that promotes our employees’ drive for growth and impact, rewards resilience in the face of challenges, and provides flexibility as long as the job gets done. Candidates who enjoy autonomy over their work, have a growth mindset, and thrive in a dynamic working environment will be best suited to grow with us.

At Algofy, we believe in shared values. We are committed to creating an inclusive and harassment‑free workplace because we believe diversity is an engine of innovation. As an Equal Opportunity Employer, our employment decisions are based on job requirements, business needs, and candidates’ qualifications. We do not tolerate discrimination based on race, religion, gender, sexual orientation, age, disability, pregnancy, or any other legally protected status. All qualified candidates are welcome to apply and join our team.