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Cognizant Technology Solutions Corporation in Lisbon is seeking a Digital Marketing Campaign Analyst to drive performance across video, search, display, and creator partnership initiatives. You will collaborate with Account Managers and Campaign Managers to optimize campaigns and report on results.
The role emphasizes data-driven optimization, adherence to brand safety, and delivering actionable recommendations to international clients. Strong Excel and Google Ads experience is required.
Join a dynamic team supporting global advertisers in the planning, execution, optimization, and reporting of high-impact digital advertising campaigns. As a Digital Marketing Campaign Analyst, you will work closely with Account Managers and Campaign Managers to drive campaign performance across video streaming platform advertising, demand generation, paid search, display and creator partnership initiatives.
You will be responsible for monitoring campaign performance, optimizing targeting and bidding strategies, analyzing data-driven insights, ensuring brand safety compliance, and delivering actionable recommendations that help clients achieve their business objectives and growth targets. The role also includes supporting creator partnerships, evaluating content for compliance, identifying growth opportunities, and producing performance reports that demonstrate campaign success.