Director of B2B Marketing

Jobgether; Portugal; Remote; EUR 120,000 - 160,000; Full time

Benefits offered by this job

100% remote work

Healthcare coverage

Retirement savings

Paid time off

Summer Fridays

Paid maternity leave

Career development

Collaborative culture

Job summary

Jobgether in Portugal is seeking a Director of B2B Marketing to lead multi-channel campaigns for a portfolio of clients. This fully remote role requires strategic leadership, deep agency experience, and a track record of translating data into growth.

You will drive demand, manage budgets, and partner with senior executives to deliver measurable results across paid, organic, and content programs.

Qualifications

• 10+ years in B2B marketing with agency experience.
• Experience leading multi-channel programs across paid and organic channels.
• Proven ability to manage multi-million budgets.
• Strong analytical skills with data-driven decision making.
• Excellent communication with senior stakeholders.

Responsibilities

• Serve as senior strategic marketing partner for B2B clients.
• Develop integrated marketing strategies aligned with client goals.
• Translate business goals into channel strategies and KPIs.
• Build relationships with client executives and present insights.
• Lead paid and organic B2B marketing across channels.
• Oversee GEO, SEO, content, and organic social initiatives.
• Coordinate with cross-functional specialists to deliver campaigns.
• Establish KPIs linking activities to leads and revenue.
• Guide budgets and spend allocation based on performance.
• Contribute to new business development and client proposals.
• Collaborate with leadership to improve workflows and capabilities.

Skills

Multi-channel marketing

Strategic leadership

Client relationships

Budget management

Data analysis

Campaign optimization

Communication skills

Remote collaboration

Education

Bachelor's degree in Marketing

MBA preferred

Job description

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Director of B2B Marketing based in Portugal.

As Director of B2B Marketing, you will lead strategic marketing initiatives for a portfolio of business-to-business clients, helping them strengthen their brands, generate demand, and accelerate growth.
You will combine strategic leadership with hands-on expertise across paid and organic channels, developing integrated marketing programs aligned with each client's commercial objectives.
Working across paid search, paid social, SEO, GEO, content, outbound email, and other channels, you will help create connected campaigns that engage audiences throughout the buyer journey.
You will use performance data to guide investment decisions, optimize channel strategies and translate marketing results into measurable business outcomes.
As a senior client partner, you will build trusted relationships with executive stakeholders and confidently present recommendations, insights, and growth opportunities.
You will also guide multidisciplinary teams, support new business development, and contribute to the continued evolution of B2B marketing capabilities.
This is a fully remote opportunity for an experienced, commercially minded marketer who thrives in a fast-paced, collaborative, and entrepreneurial environment.

Accountabilities

• Serve as a senior strategic marketing partner for a portfolio of B2B clients, providing direction, expertise, and ongoing counsel.

• Develop integrated marketing strategies and plans aligned with client business objectives, target audiences, and growth priorities.

• Translate business goals into actionable channel strategies, campaigns, performance indicators, and measurement frameworks.

• Build strong relationships with client executives and confidently communicate strategic recommendations, campaign results, and opportunities.

• Identify opportunities to expand and strengthen client marketing programs based on performance insights and changing business needs.

• Manage relationships with external vendors and partners to support effective execution and scalable results.

• Lead paid and organic B2B marketing strategies across relevant channels, including paid search, paid social, display advertising, and retargeting.

• Oversee organic growth initiatives across Generative Engine Optimization (GEO), Search Engine Optimization (SEO), content marketing, and organic social media.

• Develop audience segmentation, targeting, messaging, and channel recommendations based on buyer behavior and client objectives.

• Coordinate with specialists across GEO, SEO, outbound email, content, creative, social media, and public relations to deliver integrated campaigns.

• Establish and monitor KPIs that connect marketing activities to lead generation, conversion, revenue, and broader business outcomes.

• Analyze campaign and channel performance to identify trends, opportunities, and areas requiring improvement.

• Use data to guide decisions related to budget allocation, audience targeting, messaging, content strategy, and channel mix.

• Translate complex performance data into clear, practical insights and recommendations for clients.

• Continuously test and optimize campaigns to improve engagement, demand generation, conversion rates, and return on investment.

• Provide strategic direction and oversight to cross-functional teams supporting B2B client accounts, ensuring consistent quality and accountability.

• Contribute to new business development through marketing strategy, proposals, pitches, and client presentations.

• Collaborate with senior leadership to establish best practices, improve workflows, and strengthen the organization's B2B marketing capabilities.

Requirements:

• At least 10 years of B2B marketing experience, including significant experience working in an agency environment.

• Demonstrated expertise in both paid and organic marketing, with the ability to develop and manage integrated, multi-channel strategies.

• Strong knowledge of paid advertising, including paid search, paid social, display campaigns, and retargeting.

• Solid understanding of B2B buyer journeys, demand generation, lead generation, conversion strategies, and marketing funnels.

• Proven experience managing B2B client relationships and advising senior-level stakeholders.

• Strong analytical capabilities, with the ability to interpret campaign performance and translate data into meaningful business recommendations.

• Experience managing marketing budgets and making informed decisions about channel selection, investment, and spend allocation.

• Excellent communication, presentation, and relationship-building skills, with the confidence to influence clients and senior decision-makers.

• Strategic and creative thinking combined with a practical, hands-on approach to marketing execution.

• Strong organizational and project management skills, with the ability to oversee multiple clients, priorities, and campaigns.

• Ability to collaborate effectively with multidisciplinary teams in a fast-paced, fully remote environment.

• A proactive, accountable mindset and a strong focus on delivering measurable results.

Benefits:

• 100% remote work: Work from anywhere in the world, with the flexibility to create a productive working environment.

• Healthcare coverage: Choice of three Anthem Blue Cross PPO medical plans, plus dental and vision insurance.

• Retirement savings: Access to a 401(k) plan with an employer match, increasing to 3% in 2027.

• Paid time off: Paid vacation, sick leave, 11 company holidays, and one floating holiday.

• Summer Fridays: Additional flexibility during the summer to support work-life balance.

• Paid maternity leave: Dedicated paid leave to support new mothers and growing families.

• Career development: Opportunities to take on meaningful challenges, develop new skills, and grow professionally within an expanding marketing and communications environment.

• Collaborative culture: Work with an entrepreneurial, supportive team that values high standards, shared success, and individual ownership.