Digital Performance & Analytics Lead

BrickRed Systems; Lisboa; Presencial; EUR 110 000 - 170 000; Tempo integral

Resumo da oferta

BrickRed Systems seeks a Director, Data Informatics to establish a standardized measurement framework across a global digital ecosystem, delivering visibility into traffic, conversion, lead generation, digital performance, and ROI.

The role requires 14+ years in digital analytics or related fields, with strong experience in KPI frameworks, dashboards, attribution, and governance. You will partner with marketing, CoE teams, and business units to drive data-driven decisions.

Qualificações

• 14+ years of experience in digital analytics and related fields.
• Experience with KPI frameworks, dashboards, and measurement models.
• Experience with analytics platforms, attribution, and reporting tools.
• Experience with data governance and reporting standards.
• Strong analytical and stakeholder management skills.
• Experience supporting multiple brands or digital properties.

Responsabilidades

• Define global KPI frameworks, dashboards, and digital performance reporting.
• Establish standardized measurement across brands, business units, and digital properties.
• Generate actionable insights around conversion, growth, traffic, and digital performance.
• Establish governance for attribution, reporting quality, and data consistency.
• Partner with business, digital, marketing, and CoE teams to translate data into decisions.
• Identify performance gaps and optimization opportunities.
• Communicate analytical findings to technical and non-technical stakeholders.

Conhecimentos

Digital analytics

KPI frameworks

Dashboards

Measurement models

Attribution

Stakeholder management

Multi-brand experience

Ferramentas

GA / Adobe Analytics

CRM systems

Marketing automation tools

Descrição da oferta de emprego

We are seeking a Director, Data Informatics to establish a standardized measurement framework across a global digital ecosystem, providing visibility into traffic, conversion, lead generation, digital performance, and ROI.

The ideal candidate will have 14+ years of experience in digital analytics, data analytics, measurement, performance reporting, or a related field.

Key Responsibilities

• Define global KPI frameworks, dashboards, and digital performance reporting.
• Establish standardized measurement across brands, business units, and digital properties.
• Generate actionable insights around conversion, growth, traffic, and digital performance.
• Establish governance for attribution, reporting quality, and data consistency.
• Partner with Business, Digital, Marketing, and CoE teams to translate data into decisions.
• Identify performance gaps and optimization opportunities.
• Communicate analytical findings to technical and non-technical stakeholders.

Required Qualifications

• 14+ years of experience in digital analytics, data analytics, measurement, or performance reporting.
• Strong experience with KPI frameworks, dashboards, analytics reporting, and measurement models.
• Strong understanding of digital analytics platforms, attribution, and reporting tools.
• Experience with data governance and reporting standards.
• Strong analytical, communication, and stakeholder management skills.
• Experience supporting multiple brands, markets, or digital properties.

Preferred

• Web or eCommerce analytics experience.
• CRM, marketing automation, or data integration experience.
• Global or multi-brand digital experience.

ABOUT BRICKRED SYSTEMS

BrickRed Systems is a global technology consulting and workforce solutions company specializing in digital, engineering, marketing, analytics, finance, operations, and business transformation.

We help organizations solve complex business challenges by providing skilled professionals across technology, strategy, creative, and operational functions, with a strong focus on innovation, collaboration, scalability, and client success.