Global Digital Analytics & Performance Director

BrickRed Systems; Lisboa; Presencial; EUR 110 000 - 170 000; Tempo integral

Resumo da oferta

BrickRed Systems seeks a Director, Data Informatics to establish a standardized measurement framework across a global digital ecosystem, delivering visibility into traffic, conversion, lead generation, digital performance, and ROI.

The role requires 14+ years in digital analytics or related fields, with strong experience in KPI frameworks, dashboards, attribution, and governance. You will partner with marketing, CoE teams, and business units to drive data-driven decisions.

Qualificações

• 14+ years of experience in digital analytics and related fields.
• Experience with KPI frameworks, dashboards, and measurement models.
• Experience with analytics platforms, attribution, and reporting tools.
• Experience with data governance and reporting standards.
• Strong analytical and stakeholder management skills.
• Experience supporting multiple brands or digital properties.

Responsabilidades

• Define global KPI frameworks, dashboards, and digital performance reporting.
• Establish standardized measurement across brands, business units, and digital properties.
• Generate actionable insights around conversion, growth, traffic, and digital performance.
• Establish governance for attribution, reporting quality, and data consistency.
• Partner with business, digital, marketing, and CoE teams to translate data into decisions.
• Identify performance gaps and optimization opportunities.
• Communicate analytical findings to technical and non-technical stakeholders.

Conhecimentos

Digital analytics

KPI frameworks

Dashboards

Measurement models

Attribution

Stakeholder management

Multi-brand experience

Ferramentas

GA / Adobe Analytics

CRM systems

Marketing automation tools

Descrição da oferta de emprego

BrickRed Systems seeks a Director, Data Informatics to establish a standardized measurement framework across a global digital ecosystem, delivering visibility into traffic, conversion, lead generation, digital performance, and ROI.

The role requires 14+ years in digital analytics or related fields, with strong experience in KPI frameworks, dashboards, attribution, and governance. You will partner with marketing, CoE teams, and business units to drive data-driven decisions.