Digital Activation & Performance Lead (Remote Europe)

LIXIL; Albergaria-a-Velha; Remote; EUR 60,000 - 90,000; Full time

Job summary

Grohe Portugal Componentes Sanitarios Lda. seeks an Activation Performance & Tracking Manager to shape how we measure and optimise digital activation across Europe. The role is remote with travel to our HQ in Germany for key meetings.

You will develop tracking frameworks, collaborate with agencies and cross-functional teams, and build dashboards using Google Analytics and Looker Studio to deliver actionable insights for marketing leaders.

Qualifications

• University degree in business administration, marketing, IT, or related field.
• Early professional experience in digital or performance marketing.
• Strong understanding of business KPIs and the ability to simplify complex data.
• Hands-on, solution-oriented mindset with strong communication skills.
• High proficiency in Google Workspace (Sheets, Slides).
• Experience with GA, Looker Studio, Tableau or similar tools.
• Fluency in English; German is an advantage but not required.
• Agile, structured working style with a willingness to learn and collaborate.

Responsibilities

• Analyse campaign and media performance across European markets.
• Track and monitor all activity on the GROHE website.
• Build autonomous tracking and reporting structures.
• Work with big-data dashboards and tools such as Google Analytics and Looker Studio.
• Prepare clear, actionable reports and insights for marketing leaders.
• Collaborate with UX/UI teams to support optimisation initiatives.
• Plan, execute, and track advertising and activation campaigns.
• Challenge external agencies to ensure high-quality tracking and continuous optimisation.
• Conduct activation potential analyses and identify new opportunities.
• Support local market teams with training and guidance on tracking and analytics.
• Prepare presentations and performance insights for internal stakeholders.
• Contribute to data-driven decision-making across the marketing organisation.

Skills

Digital marketing

Analytics

KPI interpretation

Communication

Google Workspace

Google Analytics

Looker Studio

Tableau

English fluency

Education

University degree in business/marketing/IT

Tools

Google Analytics

Looker Studio

Tableau

Google Workspace

Job description

Grohe Portugal Componentes Sanitarios Lda. seeks an Activation Performance & Tracking Manager to shape how we measure and optimise digital activation across Europe. The role is remote with travel to our HQ in Germany for key meetings.

You will develop tracking frameworks, collaborate with agencies and cross-functional teams, and build dashboards using Google Analytics and Looker Studio to deliver actionable insights for marketing leaders.