Demand Generation Manager (ABM)

Revolut; Porto; Presencial; EUR 85 000 - 125 000; Tempo integral

Resumo da oferta

Revolut is seeking a Demand Generation Manager to own the global ABM-driven enterprise pipeline. You will shape the function, drive multi-channel campaigns, and partner with Sales to accelerate revenue growth for Revolut Business.

You will lead ABM programs, LinkedIn campaigns, and regional activations, optimizing MQLs/SQLs and ROI across markets. A data-driven mindset and strong tech stack experience are essential for success.

Qualificações

• 7+ years of B2B demand generation experience, with 4+ years running ABM campaigns.
• Proven success driving enterprise pipeline growth in fintech, SaaS, or ecommerce, in PLG or sales-assisted environments.
• Solid understanding of lead lifecycle, scoring models, and funnel optimisation in startup environments.
• Expertise in marketing and sales tech stacks (Salesforce, HubSpot, Marketo, attribution platforms, intent data tools, Tableau/Looker).
• Proven track record executing multi-channel, global/dgeo campaigns with measurable ROI.
• Analytical mindset with experience building dashboards and campaign insights.

Responsabilidades

• Develop and own the global account-based marketing strategy with clear goals for pipeline and customer expansion.
• Lead ABM and partner-led programmes, LinkedIn campaigns, and targeted events.
• Design and optimise integrated, multi-channel campaigns to increase MQLs/SQLs and pipeline velocity.
• Implement data-driven strategies for digital, paid media, ABM, email, webinars, and events to improve conversions.
• Partner with Sales to align on ICP, lead scoring, and SLA processes.
• Enhance outbound messaging and flows; build a roadmap for new marketing automation platform.

Conhecimentos

ABM campaigns

B2B marketing

Data analysis

Marketing automation

Campaign optimization

Cross-functional collaboration

Ferramentas

Salesforce

HubSpot

Marketo

Demandbase

6Sense

Tableau

Looker

Descrição da oferta de emprego

About Revolut

People deserve more from their money. More visibility, more control, and more freedom. Since 2015, Revolut has been on a mission to deliver just that. Our powerhouse of products — including spending, saving, investing, exchanging, travelling, and more — help our 75+ million customers get more from their money every day.

About the Role

Growth at Revolut is where strategy, data, and creativity come together. The team drives expansion by launching in new markets, accelerating acquisition, and boosting engagement and retention. They turn insights into action, working across teams and channels to scale what works and experiment with what’s next.

We’re looking for a Demand Generation manager to oversee the enterprise pipeline generation strategy and execution for Revolut Business globally. You’ll define the vision, scope, and structure of the function, focusing on delivering a measurable, qualified pipeline and accelerating revenue growth for enterprise companies through ABM campaigns, field events, and regional activations.

What You’ll Be Doing

• Developing and owning the global account‑based marketing strategy, setting clear goals for pipeline creation, acquisition, and customer expansion
• Leading ABM and partner‑led programmes, LinkedIn campaigns, and targeted, owned industry events
• Designing, launching, and optimising integrated, multi‑channel campaigns to increase MQLs, SQLs, and pipeline velocity, ensuring alignment with the Sales team
• Implementing a data‑driven strategy for digital, paid media, ABM, email, webinars, and events to improve conversion rates and campaign ROI, without a traditional marketing automation platform
• Partnering with Sales leadership to ensure alignment on ICP, lead scoring, and SLA processes
• Enhancing outbound strategy, including messaging, content, and follow‑up flows
• Collaborating with Marketing and Operations leaders to build a roadmap for a new marketing automation platform, and continuously optimising MQL/SQL scoring frameworks
• Guiding partnerships with Brand and Creative teams on content creation for ABM
• Owning KPIs for demand generation, ensuring targeting, lead scoring, and funnel mechanics are optimised for conversion and scale
• Tracking and reporting on campaign performance, pipeline impact, and ROI for executive stakeholders

What You’ll Need

• 7+ years of B2B demand generation experience, with 4+ years of hands‑on experience running ABM campaigns
• Proven success driving enterprise pipeline growth in fintech, SaaS, or ecommerce, ideally in both PLG and sales‑assisted environments
• A solid understanding of lead lifecycle, scoring models, and funnel optimisation in startup environments
• Expertise in marketing and sales tech stacks (Salesforce, HubSpot, Marketo, attribution platforms, intent data tools/Demandbase/6Sense, and Tableau/Looker)
• A proven track record of executing multi‑channel, global or multi‑geo demand‑gen campaigns with measurable ROI
• An analytical mindset with experience building and interpreting dashboards, reports, and campaign insights

Benefits and Diversity

Building a global financial super app isn’t enough. Our Revoluters are a priority, and that’s why in 2021 we launched our inaugural D&I Framework, designed to help us thrive and grow everyday. We encourage applications from people with diverse backgrounds and experiences to join this multicultural, hard‑working team.

Important Notice for Candidates

• Only apply through official Revolut channels. We don’t use any third‑party services or platforms for our recruitment.
• Always double‑check the emails you receive. Make sure all communications are being done through official Revolut emails, with an @revolut.com domain.

Privacy and Application Confirmation

By submitting this application, you agree that your personal data will be processed in accordance with Revolut's Candidate Privacy Notice.