CRM Specialist

Miniclip SA; Lisboa; In loco; EUR 32.000 - 42.000; Tempo pieno

Descrizione del lavoro

Miniclip is seeking a CRM Specialist to join our Lisbon studio on a hybrid model. You will drive retention and lifecycle campaigns, contribute to IAP pricing, and support Live Operations across popular titles like Carrom Pool, Agar.io, Soccer Stars, and Darts of Fury.

You will collaborate with Product, Game Design, and Development teams to produce materials for Live Operations, analyse data for monetisation, and optimise user journeys.

Competenze

• 2+ years in CRM, Live Operations or similar (mobile games preferred).
• Strong understanding of game economy and monetisation.
• Familiarity with tracking and audience measurement tools.
• Data science understanding and data-driven mindset.
• Awareness of agile/project management practices is a plus.
• Degree in Marketing or related field preferred.

Mansioni

• Own and drive promotional content plan across titles with monetisation in mind.
• Understand consumer needs and pricing sensitivities to optimize economy.
• Collaborate with Product and Design to ensure Live Ops requirements.
• Configure and insert live promotional content using internal tools.
• Experiment with new strategies and analyze results for engagement.
• Use data to improve targeting and segmentation.
• Liaise with Production, Art, Development and BI to align goals.
• Compile regular reporting on plans and results.
• Optimize user journeys and long-term value (LTV).

Conoscenze

CRM & Live Ops

Data-driven

Communication

Team collaboration

Formazione

Marketing or related degree

Strumenti

Analytics tools

Descrizione del lavoro

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Miniclip is looking for a CRM Specialist to join one of our Product teams in our Lisbon studio, working on a hybrid model. You'll work on live mobile games played by millions of players, contributing to Live Operations and the ongoing evolution of products with a direct impact on the player experience.

What will you be doing at Miniclip?

As a CRM Specialist, you will be responsible for executing retention and lifecycle campaigns while contributing to IAP pricing strategy for some of our most popular games, such as Carrom Pool, Agar.io, Soccer Stars, and Darts of Fury.

Collaborating closely with Product, Game Design, and the Development team, your role involves coordinating with various stakeholders to create the necessary materials for the execution of Live Operations. You will have direct impact in games’ economy cycles, which means you will need to have a passion for data and have a deep interest for game economy. Your responsibilities include:

• Owning and driving the promotional content plan across assigned titles, with careful consideration of game economy and monetization models.
• Gaining a deep understanding of consumer needs and pricing sensitivities across segments to enhance the game’s economy and optimize user journeys.
• Partnering with Product and Game Design teams to ensure quality requirements for Live Operations are clearly understood and met throughout execution.
• Assist with configuring and inserting live promotional content, using internal tools and systems.
• Experimenting, testing, and analyzing new strategies and mechanics to improve engagement and monetization.
• Leveraging data-driven insights to enhance performance through effective targeting and segmentation.
• Liaising with key teams, including Production, Art, Development, Game Design, and BI, to align on goals and ensure smooth coordination.
• Compiling regular reporting on plans/findings/results to share and discuss with the wider team.
• Optimising user journeys and customer LTV.

What are we looking for?

The following soft skills are essential for the role:

• Logical and analytical thinker.
• Good problem-solving skills.
• Good communication skills, both written and verbal.
• Goal-oriented and highly organized.
• Ability to work under pressure and tight deadlines.
• Team player and capable of looking at the bigger picture.
• Be fully vested in the success of the project.

The following hard skills are essential for the role:

• Minimum of 2 years of experience in CRM, Live Operations, or similar (experience in Mobile games preferred but not required).
• Good understanding of games, game mechanics, and game monetisation.
• Familiarity with tracking tools and audience measurement tools.
• Good understanding of data science and data technology.
• Introductory knowledge of project management practices, agile methodologies, or game development environments is advantageous.
• Degree in Marketing, Economy, Business, or a related field (preferred).

About Miniclip

Miniclip is a global leader in games and one of the world's biggest developers and publishers of mobile games, with a mission of unleashing the gamer in everyone. It distributes highly engaging games to a global audience of over 450 million monthly and 70 million daily active users across mobile, PC, console, social, and online platforms. Operating in 15 countries, Miniclip develops and launches games in multiple categories across its 22 studios.

Founded in 2001 with an internationally recognised brand name, Miniclip has successfully grown a global audience across 195 countries and six continents. It has a unique understanding of the games space, developing and distributing a strong portfolio of over 60 high-quality mobile games globally.

To date, Miniclip’s studios and companies have generated more than 10.5 billion downloads, including the following games: 8 Ball Pool, Subway Surfers, Golf Battle, Football Strike, Carrom Pool, OSM - Online Soccer Manager™, Football Rivals, Pure Sniper, Puzzle Page™, Head Ball 2, Motorsport Manager, Darts of Fury, Ultimate Golf, Mini Football, Triple Match 3D™, Agar.io, PowerWash Simulator, Sudoku.com™, and We Are Warriors™.