Digital Analytics Specialist
Nestlé S.A.
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Resumo da oferta
Nestlé Business Solutions (NBS) in Portugal is seeking a Digital Analytics Specialist to collaborate with marketing and IT teams, gather tracking requirements, implement and maintain Google Tag Manager and Google Analytics, and optimize data collection for insights. You will work with cross-functional teams to improve campaigns and reporting while ensuring data privacy compliance.
The role requires a university degree, 2+ years in digital analytics, and proficiency in GTM/GA plus data
Qualificações
- University Degree ideally specialized in Marketing, Computer Science or related field.
- +2 years of experience in Digital Technologies and Data & Analytics (Website and Mobile Apps analytics).
- Proficiency in Google Tag Manager and Google Analytics.
- Knowledge of GDPR and data privacy regulations for digital analytics.
- Understanding of data visualization tools (Power BI, Looker Studio); product analytics dashboarding is a plus.
- Data warehouse and cloud solutions basic understanding (GCP, BigQuery, Azure).
- Familiarity with A/B testing, conversion rate optimization, and UX analysis based on data collected via GTM.
- Project Management skills and knowledge of Agile methodologies (Scrum, Kanban).
- Strong mathematical/analytical skills and ability to coordinate multiple stakeholders.
Responsabilidades
- Google Tag Manager and Google Analytics administration.
- Implementing and maintaining tags across digital platforms.
- Collaborating with marketing, IT, and analytics teams to gather tracking requirements.
- Analyzing data collected to provide insights for optimization and marketing strategies.
- Troubleshooting tracking issues and ensuring data accuracy.
- Providing training on GTM best practices and documenting tracking processes.
Conhecimentos
Formação académica
Ferramentas
Descrição da oferta de emprego
2 days per week at the office (aligned with our current Policy)
Nestlé Business Solutions (NBS)is at the heart of theNestlé Group. We provide Supply Chain, Financial, HR, Digital & Social Media, CRM and Consumer Engagement services to enable Nestlé to engage with millions of consumers worldwide. We are a multicultural and diverse team of professionals. We are passionate about digital innovation and driving continuous improvement processes with colleagues across the world.
We are looking for talents who are eager to learn, team player, digitally-savvy, with an entrepreneurial mindset, and who can flourish in a fast-paced, dynamic environment.
If this describes you and you are looking to join a business where you can really add value, it is time to consider joining NBS!
At Nestlé Business Solutions (NBS), diversity and inclusion are core values. If you have any special needs, count on us to adapt your position.
For our Nestlé Business Services, we are currently looking for aDigital Analytics Specialist. A regular working day in this position would involve collaborating with marketing and IT teams to gather tracking requirements for new campaigns and initiatives, implementing and testing tracking codes in Google Tag Manager to ensure accurate data collection and reporting, and monitoring and maintaining existing tracking codes, troubleshooting issues, and optimizing data collection processes for improved insights and reporting.
Google Tag Manager and Google Analytics administration
Implementing and maintaining tags: Ensuring accurate implementation and maintenance of tags across digital platforms using Google Tag Manager.
Collaboration with cross-functional teams: Working with marketing, IT, and analytics teams to gather tracking requirements for new campaigns and initiatives.
Data analysis and interpretation: Analyzing data collected through Google Tag Manager to provide insights and make informed decisions for optimization and marketing strategies.
Troubleshooting and issue resolution: Identifying and resolving tracking issues, ensuring data accuracy, and optimizing data collection processes for improved insights and reporting.
Training and documentation: Providing training to teams on Google Tag Manager best practices, documenting tracking processes, and ensuring compliance with data privacy regulations.
University Degree ideally specialized in Marketing, Computer Science or any other related fields
+2 years of experience in Digital Technologies and Data & Analytics fields (focused in Website and Mobile Apps analytics)
Proficiency in Google Tag Manager and Google Analytics
Knowledge of GDPR and data privacy regulations as they pertain to digital analytics
Understanding of using data visualisation tools (Power BI, Looker Studio), product analytics dashboarding is a plus
Data warehouse and cloud solutions basic understanding (GCP, BigQuery, Azure)
Familiarity with A/B testing, conversion rate optimization, and user experience analysis to drive improvements based on the data collected through Google Tag Manager.
Project Management skills and knowledge of agile methodologies (Scrum, Kanban)
High mathematical/analytical skills
High communication skills and coordination of multiple stakeholders in complex and fast changing environments
Here at NBS we care about our Talents and we continuously work to have our teams engaged and our people achieving their best professional performance, without forgetting personal development and work-life balance. Joining us will bring you:
Development of expertise in Nestlé’s Shared Solutions Business
Immersion in a culturally diverse team
Local and international exposure
Flexible working environment
Engagement and wellbeing activities
Competitive salary and annual bonus according to your performance
Meal allowance card
Flex Benefits - at NBS you can choose what benefits are more suitable for you
Make part of the Nestlé Club and get discount in several partners
Free coffee (and good coffee) at the office
Shop with special discounts for employees
Company equipment according to professional needs
Medical support available at the office
E-learning courses and training program to get you where you aim to be
Career progression and possibilities for international career
Braga/Lisbon (Portugal)
2 days per week at the office (aligned with our current Policy)
Nestlé Business Solutions (NBS)is at the heart of theNestlé Group. We provide Supply Chain, Financial, HR, Digital & Social Media, CRM and Consumer Engagement services to enable Nestlé to engage with millions of consumers worldwide. We are a multicultural and diverse team of professionals. We are passionate about digital innovation and driving continuous improvement processes with colleagues across the world.
We are looking for talents who are eager to learn, team player, digitally-savvy, with an entrepreneurial mindset, and who can flourish in a fast-paced, dynamic environment.
If this describes you and you are looking to join a business where you can really add value, it is time to consider joining NBS!
At Nestlé Business Solutions (NBS), diversity and inclusion are core values. If you have any special needs, count on us to adapt your position.
For our Nestlé Business Services, we are currently looking for aDigital Analytics Specialist. A regular working day in this position would involve collaborating with marketing and IT teams to gather tracking requirements for new campaigns and initiatives, implementing and testing tracking codes in Google Tag Manager to ensure accurate data collection and reporting, and monitoring and maintaining existing tracking codes, troubleshooting issues, and optimizing data collection processes for improved insights and reporting.
Google Tag Manager and Google Analytics administration
Implementing and maintaining tags: Ensuring accurate implementation and maintenance of tags across digital platforms using Google Tag Manager.
Collaboration with cross-functional teams: Working with marketing, IT, and analytics teams to gather tracking requirements for new campaigns and initiatives.
Data analysis and interpretation: Analyzing data collected through Google Tag Manager to provide insights and make informed decisions for optimization and marketing strategies.
Troubleshooting and issue resolution: Identifying and resolving tracking issues, ensuring data accuracy, and optimizing data collection processes for improved insights and reporting.
Training and documentation: Providing training to teams on Google Tag Manager best practices, documenting tracking processes, and ensuring compliance with data privacy regulations.
University Degree ideally specialized in Marketing, Computer Science or any other related fields
+2 years of experience in Digital Technologies and Data & Analytics fields (focused in Website and Mobile Apps analytics)
Proficiency in Google Tag Manager and Google Analytics
Knowledge of GDPR and data privacy regulations as they pertain to digital analytics
Understanding of using data visualisation tools (Power BI, Looker Studio), product analytics dashboarding is a plus
Data warehouse and cloud solutions basic understanding (GCP, BigQuery, Azure)
Familiarity with A/B testing, conversion rate optimization, and user experience analysis to drive improvements based on the data collected through Google Tag Manager.
Project Management skills and knowledge of agile methodologies (Scrum, Kanban)
High mathematical/analytical skills
High communication skills and coordination of multiple stakeholders in complex and fast changing environments
Here at NBS we care about our Talents and we continuously work to have our teams engaged and our people achieving their best professional performance, without forgetting personal development and work-life balance. Joining us will bring you:
Development of expertise in Nestlé’s Shared Solutions Business
Immersion in a culturally diverse team
Local and international exposure
Flexible working environment
Engagement and wellbeing activities
Competitive salary and annual bonus according to your performance
Meal allowance card
Flex Benefits - at NBS you can choose what benefits are more suitable for you
Make part of the Nestlé Club and get discount in several partners
Free coffee (and good coffee) at the office
Shop with special discounts for employees
Company equipment according to professional needs
Medical support available at the office
E-learning courses and training program to get you where you aim to be
Career progression and possibilities for international career
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