Consumer Competitions Marketing Manager

Bauer Media Audio – Portugal; Lisboa; Híbrido; EUR 32 000 - 52 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Meal allowance

On-site medical consultations

Therapy sessions

Team 24 access

Resumo da oferta

Bauer Media Audio Portugal, based in Lisbon, offers a hybrid role leading consumer competitions and marketing initiatives. You will drive acquisition, engagement and retention across SMS, digital, web and social channels, while managing customer databases and CRM-driven activity.

Ideal candidates bring B2C CRM, lifecycle marketing and strong analytics, with fluency in Portuguese and English, and the ability to work independently in a collaborative, cross-functional environment.

Qualificações

• Experience in B2C CRM, customer acquisition, customer engagement or retention marketing.
• Strong analytical skills.
• Experience managing customer journeys and lifecycle marketing.
• SMS marketing experience.
• Ability to work independently.
• Fluent Portuguese and English.

Responsabilidades

• Managing the end-to-end delivery of consumer competitions.
• Creating and optimising customer acquisition, engagement and retention campaigns.
• Developing outbound marketing initiatives across SMS, digital, web and social channels.
• Managing customer databases and CRM-driven engagement activity.
• Monitoring campaign effectiveness and recommending improvements.
• Supporting development of new promotional concepts and audience engagement strategies.

Conhecimentos

B2C CRM

Customer acquisition

Customer engagement

Retention marketing

Analytical skills

Lifecycle marketing

SMS marketing

Independent worker

Portuguese fluency

English fluency

Descrição da oferta de emprego

At Bauer Media Audio Portugal, we connect with millions of listeners every day through some of the country's most loved radio brands, including Rádio Comercial, M80, Cidade FM, Batida FM and Smooth FM. Our Consumer Competitions business, “Show Me The Money” sits at the intersection of audience engagement, entertainment, marketing and commercial growth, creating exciting experiences that strengthen our relationship with listeners while driving business performance.

You will be joining a highly collaborative and entrepreneurial environment where no two days are the same. While the local Consumer Competitions team is intentionally lean, you'll work closely with colleagues across Programming, Production, Marketing, Digital, Finance, Commercial and Content teams. You'll also have access to an international network of Consumer Competitions specialists across Bauer markets.

The Difference You Will Make

This is a rare opportunity to help shape the future of a growing and commercially important part of Bauer Media Audio Portugal. We're looking for someone who can bring fresh thinking, customer acquisition expertise and a strong understanding of audience behaviour to help grow participation, engagement and long-term customer value.

Your Role

• Managing the end-to-end delivery of consumer competitions.
• Creating and optimising customer acquisition, engagement and retention campaigns.
• Developing outbound marketing initiatives across SMS, digital, web and social channels.
• Managing customer databases and CRM-driven engagement activity.
• Monitoring campaign effectiveness and recommending improvements.
• Supporting development of new promotional concepts and audience engagement strategies.

The Skills You Will Bring

• Experience in B2C CRM, customer acquisition, customer engagement or retention marketing.
• Strong analytical skills.
• Experience managing customer journeys and lifecycle marketing.
• SMS marketing experience.
• Ability to work independently.
• Fluent Portuguese and English.

Nice to have:

• Gaming, betting, gambling or telecoms experience.
• Loyalty, subscription or player engagement experience.
• Competition and promotions experience.

Working pattern / location

This role is based in Lisbon and follows a hybrid working model: 4 days in the office and 1 from home. This is a permanent position.

What’s in it for you

• Competitive base salary plus performance‑related bonus.
• Additional vacation days (birthday, tolerance days, half‑day for children up to age 12).
• On‑site medical consultations twice per month and psychotherapy sessions via Team 24.
• Access to BMAP Club events and activities.
• Meal allowance provided separately.

Closing