Campaign Deployment Specialist

Nestle; Viseu; Híbrido; EUR 28 000 - 36 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Flexible working environment

Local and international exposure

Meal allowance card

Career progression

E-learning courses

Resumo da oferta

A Nestlé Business Solutions (NBS) procura um Campaign Deployment Specialist para entregar campanhas de marca através de email, push e SMS, com foco em experiência do cliente e canais de comunicação.

Deverá trabalhar com ferramentas de marketing digital, HTML/CSS e criar jornadas do cliente, mantendo elevados padrões de entregabilidade e análises de KPIs, em ambiente híbrido com oportunidade de crescimento internacional.

Qualificações

• Formação superior em Marketing, Marketing Digital, Comunicação ou similar.
• Conhecimento prático de ferramentas de Email Marketing.
• Domínio de HTML/CSS e Inglês.
• Capacidade de aprender novas tecnologias rapidamente.
• Análise de dados e KPIs de campanhas.

Responsabilidades

• Criar campanhas de email, push e SMS com base em estratégias definidas.
• Gerar HTML a partir de templates, com revisões quando necessário.
• Implementar segmentação de base no Ferramenta de Email Marketing.
• Desenhar jornadas do cliente conforme diretrizes das marcas.
• Criar testes A/B para melhorar engagement e entregabilidade.
• Monitorizar campanhas e reportar KPIs.
• Assegurar deliverability das campanhas seguindo melhores práticas.

Conhecimentos

Email marketing

HTML/CSS

Inglês (fluente)

Analítica

Aprendizagem rápida

Formação académica

Bacharel/Mestre em Marketing

Ferramentas

MailChimp

RDStation

Adobe Campaign

Salesforce Marketing Cloud

Eloqua

Descrição da oferta de emprego

Campaign Deployment Specialist Nestle•Linda-A-Velha, Portuguese Republic, PT

Descrição do cargo

Campaign Deployment Specialist

Position Snapshot

Location:

Braga/Lisbon (Portugal)

Company: Nestlé Business Solutions (NBS)

Full-time/Hybrid Work: 2 days per week at the office (aligned with our current Policy)

Languages: Fluent in English

About us

Nestlé Business Services (NBS) is at the heart of the Nestlé Group. We provide Financial, HR, Integrated Marketing Services and Consumer Engagement services to enable Nestlé to engage with millions of consumers worldwide. We are a multicultural and diverse team of professionals. We are passionate about digital innovation and driving continuous improvement of processes with colleagues across the world. We are looking for talents who are eager to learn, team player, digitally-savvy, with an entrepreneurial mindset, and who can flourish in a fast-paced, dynamic environment. If this describes you, and you are looking to join a business where you can really add value, it's time to consider joining NBS!

Position Summary

The NBS Integrated Marketing Services (IMS) is looking for a Campaign Deployment Specialist to provide a good customer experience for all Nestlé's clients by deploying the campaigns of the brands and work on different communication channels. A day in the life of...

Responsibilities

• Work with the Nestlé's brands to create email, push notification and SMS campaigns based on previously defined strategy;
• HTML creation based on templates including revising, and making changes/corrections when necessary;
• Implement database segmentation on email marketing tool;
• Design customer journeys according to the guidelines provided by the brands;
• Create A/B tests in order to improve engagement and therefore, deliverability;
• Monitorization of campaigns and creation of KPI reports;
• Ensure campaigns' deliverability using email marketing best practices and analyzing KPI's;
• Build effective relationship with internal and external international stakeholders.

What will make you successful

• Bachelor or master's degree in Marketing, Digital Marketing, Communication Design, Design & Multimedia, Information Management or similar;
• Experience with any tool of Email Marketing (eg. MailChimp, RDStation, E-Goi, Adobe Campaign, Salesforce Marketing Cloud, Eloqua, etc.);
• Knowledge of HTML or CSS;
• Proficiency in English (spoken and written);
• Ability to quickly learn new technologies and working methods;
• Good analytical skills;
• Knowledge on Marketing Automation/Creation of customer journeys (is a plus);
• Passion for the DigitalMarketing field

What we offer

Development of expertise in Nestlé's Shared Services Business Immersion in a culturally diverse team Local and International Exposure Flexible working environment Engagement and wellbeing activities Competitive salary and annual bonus according to your performance Meal Allowance Card Flex Benefits - At NBS you can chose what benefits are more suitable for you Make part of the Nestlé Club and get discount in several partners Company equipment according to professional needs E-learning courses and training program to get you where you aim to be Career progression and possibilities for International Career