Brand Manager Specialty Care

GSK; Lisboa; Híbrido; EUR 42 000 - 71 000; Tempo integral

Resumo da oferta

A GSK procura profissional para liderar a estratégia de marca local e execução em Portugal, com atuação híbrida e viagens conforme necessário. O candidato ideal tem experiência farmacêutica, competência em gestão de orçamento e forte foco no impacto em pacientes.

Responsabilidades incluem transformar estratégias globais em planos locais, gerir campanhas multicanal, colaborar com diversas áreas e monitorizar resultados para reporte à liderança.

Qualificações

• Formação superior em Marketing, Negócios, Ciências da Vida ou área relacionada.
• Pelo menos 3 anos de experiência em marketing farmacêutico ou áreas afins.
• Fluência em Português e proficiência profissional em Inglês.

Responsabilidades

• Executar o plano de marca local com resultados de negócio e pacientes.
• Colaborar com Medical, Market Access, Vendas e equipes para posicionamento baseado em evidências.
• Desenvolver materiais promocionais e educacionais de alta qualidade para profissionais de saúde.
• Briefing e gestão de agências para criativa, digital e eventos.
• Treinar a equipa comercial para mensagens consistentes.
• Analisar insights de mercado e traduzir em recomendações acionáveis.

Conhecimentos

Data to Insights

Digital Fluency

Marketing Campaign Planning

Marketing Measurement

Marketing Strategy Implementation

Omnichannel Marketing

Scientific Literacy

Formação académica

Bacharelado em Marketing, Negócios, Ciências da Vida ou área relacionada

Descrição da oferta de emprego

Position Summary

You will lead the local brand strategy and execution for a key therapeutic area in Portugal. You will work closely with cross-functional colleagues across Medical, Market Access, Sales and external agencies. We value people who think strategically, act with integrity and put patients first. This role offers strong growth, visible impact on public health, and the chance to unite science, technology and talent to get ahead of disease together.

This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the following:

• Translate global and regional strategy into clear local marketing and launch plans that drive brand performance and patient impact.
• Plan and deliver integrated campaigns across channels, including digital, events and sales enablement.
• Manage brand budget, contribute to annual planning and support P&L reviews.
• Build strong relationships with internal stakeholders and external healthcare partners.
• Use data and insights to monitor performance, optimise plans and report outcomes to leadership.
• Ensure all activities follow legal, regulatory and company standards for compliant customer engagement.

Main Responsibilities

• Own and deliver the local brand plan, meeting agreed business and patient outcomes.
• Work with Medical, Market Access, Sales and other teams to shape evidence-based positioning and commercial approaches.
• Develop high-quality promotional and educational materials for healthcare professionals and customers.
• Brief and manage external agencies and vendors for creative, digital and event activity.
• Train and support the commercial field team to ensure consistent messaging and effective customer interactions.
• Review market, competitor and customer insights and translate them into actionable recommendations.

Why You?

This role is hybrid, with regular presence required in our Portugal office and travel across the country as needed. We are looking for people who are collaborative, curious and driven to make a positive impact.

Basic Qualification

We are seeking professionals with the following required skills and qualifications to help us achieve our goals:

• Bachelor's degree in Marketing, Business, Life Sciences or a related field, or equivalent experience.
• Minimum 3 years' experience in pharmaceutical or healthcare marketing, brand management or related roles.
• Fluent in Portuguese and professional working proficiency in English.
• Proven experience in cross-functional collaboration and stakeholder management.
• Strong analytical skills; able to use data to inform decisions and measure impact.
• Experience managing budgets, agency partners or end-to-end project delivery.

Preferred Qualification

If you have the following characteristics, it would be a plus:

• Experience specificallyhospital, specialty care or public health environments.
• Familiarity with digital marketing, omnichannel campaigns and content management systems.
• Experience working with medical affairs, market access or regulatory teams.
• Track record of successful product launches or major campaign roll-outs.
• Experience with promotional compliance systems and understanding of local healthcare regulations.
• Previous experience in a multinational company or matrix environment.

Mindset and behaviours

We look for people who put patients first, take responsibility for outcomes and act with integrity. Be collaborative, open to learning and ready to coach others. Bring energy, curiosity and a focus on measurable impact.

Skills

Data to Insights, Digital Fluency, Marketing Campaign Planning, Marketing Measurement, Marketing Strategy Implementation, Omnichannel Marketing, Scientific Literacy

Why GSK?

Uniting science, technology and talent to get ahead of disease together.

GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade, as a successful, growing company where people can thrive. We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on four therapeutic areas: respiratory, immunology and inflammation; oncology; HIV; and infectious diseases - to impact health at scale.

People and patients around the world count on the medicines and vaccines we make, so we're committed to creating an environment where our people can thrive and focus on what matters most. Our culture of being ambitious for patients, accountable for impact and doing the right thing is the foundation for how, together, we deliver for patients, shareholders and our people.

Should you require any specific adjustments to our process to assist you in demonstrating your strengths and capabilities contact us on [e-mail].

Please note should your enquiry not relate to adjustments, we will not be able to support you through these channels.

GSK is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law.

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GSK does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact GSK's commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to GSK. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and GSK. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of GSK. GSK shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site.

Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, GSK may be required to capture and report expenses GSK incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure GSK's compliance to all federal and state US Transparency requirements. For more information, please visit the Centers for Medicare and Medicaid Services (CMS) website at https://openpaymentsdata.cms.gov/

Portuguese Salary Range / Faixa Salarial em Portugal: EUR 42,300 to EUR 70,500The annual gross base salary range for new hires in this position is listed above for each applicable location. These ranges take into account a number of factors including the candidate’s skills, experience, education level and the market rate for the role. In addition, this position may offer an annual bonus and eligibility to participate in our share based long term incentive program which is dependent on the level of the role. More detailed information on the total benefits package will be supplied during the recruitment process. This role is available for applicants from multiple locations, and therefore salary ranges for certain locations are also shown. Salary ranges for other locations are shown because some markets have pay transparency laws that require salary information on job postings, and those locations are potential job sites for this role. If salary ranges are not displayed in the job posting for a specific location or country, the relevant compensation will be discussed during the recruitment process. Please note salaries vary by country based on the candidate’s skills, experience, education level and the market rate for the role. Offers are typically made within the advertised range based on the candidate’s skills, experience and qualifications, with the upper end generally reserved for highly experienced candidates or other exceptional circumstances aligned with these criteria.A faixa salarial base anual bruta para novos colaboradores nesta função encontra-se indicada acima para cada localização aplicável. Estas faixas salariais têm em conta diversos fatores, incluindo as competências do candidato, a experiência profissional, o nível de formação académica e a remuneração praticada no mercado para funções semelhantes. Adicionalmente, esta posição poderá incluir a atribuição de um bónus anual e a elegibilidade para participação no nosso programa de incentivos de longo prazo baseado em ações, dependendo do nível da função. Mais informações sobre o pacote global de compensação e benefícios serão disponibilizadas ao longo do processo de recrutamento. Esta função está aberta a candidatos de várias localizações; por esse motivo, são apresentadas faixas salariais para diferentes geografias. Algumas destas faixas são divulgadas em cumprimento de leis de transparência salarial aplicáveis em determinados mercados, os quais podem constituir potenciais locais de trabalho para esta função. Nos casos em que a faixa salarial não é indicada na oferta de emprego para uma determinada localização ou país, a compensação aplicável será discutida durante o processo de recrutamento. Importa salientar que os níveis salariais variam de país para país, tendo em conta as competências do candidato, a experiência profissional, o nível de formação e a prática de mercado para a função. As propostas salariais são, regra geral, efetuadas dentro da faixa anunciada, sendo o limite superior normalmente reservado a perfis com elevada experiência ou a situações excecionais devidamente justificadas de acordo com estes critérios.