Brand Director, Education Network & Parent Engagement

Anónimo; Lisboa; Presencial; EUR 70 000 - 110 000; Tempo integral

Resumo da oferta

Anónimo is seeking a Head of Brand to lead the development and execution of the organisation's brand strategy across a network of educational institutions. You will align brand activities with the vision and values, and work with school leadership, admissions and marketing teams to ensure a differentiated brand experience that supports reputation and sustainable enrolment growth.

The role requires strong storytelling, stakeholder management and a track record in multi-site brand leadership

Qualificações

• 5+ years of experience in Brand Management, Marketing or Communications leadership roles.
• Experience managing multi-site, multi-brand or regional operations.
• Proven track record in brand development, communications and marketing planning.
• Experience managing budgets and marketing performance.
• Experience within British schools, British international schools, independent schools, or education organisations operating within the UK education framework.
• Strong understanding of the admissions journey, parent decision-making process, and enrolment marketing within an educational environment.
• Strong strategic marketing and brand management skills.
• Exceptional communication, storytelling and content development capabilities.
• Strong stakeholder management and influencing skills.
• Experience developing communication plans and family engagement strategies.
• Excellent planning, organisational and project management skills.
• Commercially aware and results-oriented.
• Ability to work collaboratively across multiple educational settings and functions.

Responsabilidades

• Lead the development and implementation of the organisation's brand strategy across the education network.
• Ensure alignment with the organisation's vision, values, educational philosophy and brand standards.
• Support schools in defining and communicating their individual positioning and strengths within the broader brand framework.
• Act as brand guardian, ensuring consistency across all communications, campaigns and touchpoints.
• Drive initiatives that enhance brand awareness, reputation and differentiation.
• Develop and oversee communication strategies across the school network.
• Define annual communication plans covering both internal and external audiences.
• Support schools in developing effective communication journeys for prospective and current families.
• Establish best practices for parent communications, ensuring consistency, transparency and engagement.
• Work closely with school leadership teams to strengthen parent experience and community engagement.
• Coordinate communication plans around key milestones, events, achievements and strategic initiatives.
• Support schools in managing sensitive communications and reputation-related matters when required.
• Develop compelling brand narratives that bring the organisation's mission, values and educational offering to life.
• Create storytelling frameworks that can be adapted and implemented across multiple educational settings.
• Identify and amplify student, alumni, staff and community success stories.
• Ensure messaging consistently reflects the unique strengths of individual schools while reinforcing the wider brand.
• Work closely with marketing teams to create impactful content across digital, social media, print and events.
• Support schools in the development and execution of annual marketing plans.
• Ensure marketing activity is aligned with enrolment objectives and brand priorities.
• Coordinate brand campaigns and support local school initiatives.
• Provide guidance and best practices on campaign planning, content strategy and brand activation.
• Monitor marketing effectiveness and recommend improvements based on performance data.
• Lead annual marketing planning and budgeting processes.
• Monitor and control marketing expenditure, ensuring efficient allocation of resources.
• Track campaign performance and marketing return on investment.
• Ensure budgets are managed effectively and aligned with strategic priorities.
• Provide regular reporting on budget utilisation and marketing performance.
• Partner with school leadership, admissions and marketing teams to align brand, communication and enrolment objectives.
• Promote collaboration across educational settings and encourage the sharing of successful initiatives.
• Identify, document and implement best practices in branding, communications and family engagement.
• Act as a subject matter expert for brand and communications across the organisation.
• Experience in leadership roles within educational branding and marketing.

Conhecimentos

Brand management

Marketing leadership

Communications leadership

Storytelling

Stakeholder management

Descrição da oferta de emprego

Anónimo is seeking a Head of Brand to lead the development and execution of the organisation's brand strategy across a network of educational institutions. You will align brand activities with the vision and values, and work with school leadership, admissions and marketing teams to ensure a differentiated brand experience that supports reputation and sustainable enrolment growth.

The role requires strong storytelling, stakeholder management and a track record in multi-site brand leadership