Brand and Digital Manager

Beko Europe; Lisboa; Presencial; EUR 52 000 - 78 000; Tempo integral

Resumo da oferta

Beko Europe is seeking a Brand & Digital Lead in Lisbon to own the annual brand and digital communication strategy and budget. You will drive campaigns across channels, coordinate agencies, and lead a small team to ensure cohesive execution of product launches and events.

The role requires strong leadership, English and Portuguese communication, and the ability to rapidly design and implement plans in a fast-paced environment.

Qualificações

• Academic background in Marketing or Business Administration; MBA or post graduation in Marketing will be considered an advantage.
• Proven leadership and collaboration skills in fast-paced environments.
• Excellent communication skills in Portuguese and English.

Responsabilidades

• Define and implement annual brand and digital communication budgets and plans in alignment with guidelines.
• Drive brand presence across campaigns, media, PR, events, and activations.
• Lead local digital strategy including website, social media, paid media and content optimization.
• Manage and coordinate agency partners ensuring efficiency and ROI.
• Collaborate with Trade Marketing, Sales, RGM and Product teams for integrated campaigns.
• Supervise and develop the brand/digital team, promoting collaboration and growth.
• Monitor and report KPIs, recommending improvements to maximize impact and ROI.

Conhecimentos

Brand management

Digital strategy

Leadership

Communication

Portuguese language

English language

Formação académica

Marketing or Business Administration degree

MBA or post graduation in Marketing (advantage)

Descrição da oferta de emprego

Lead a small team of 1–2 people, covering both Brand and Digital areas

Ensure full ownership of brand communication, digital strategy, PR, events, and activations in the Portuguese market

Key Responsibilities:

• Define and implement annual brand and digital communication budget and plans in alignment with regional and global guidelines
• Drive brand presence across all touchpoints: campaigns, media, PR, events, digital and social channels
• Lead local digital strategy including website, social media, paid media and content optimization
• Manage and coordinate agency partners (creative, digital, media, PR) ensuring efficiency and ROI
• Collaborate with Trade Marketing, Sales, RGM and Product teams to ensure integrated execution of campaigns and product launches
• Supervise and develop the brand/digital team, promoting collaboration and talent growth
• Monitor and report KPIs, recommending improvements to maximize brand impact and investment returns

Profile:

• Dynamic, accountable and hands-on, with the ability to design and execute communication plans quickly and effectively
• Proven track record in leading diverse initiatives such as communication campaigns, events, PR, media and digital activations
• Academic background in Marketing or Business Administration; MBA or post graduation in Marketing will be considered an advantage
• Strong leadership and collaboration skills, with experience working in fast paced environments
• Excellent communication skills in Portuguese and English

Why Join Beko Europe

Beko Europe is a leading home appliance company, dedicated to improving the lives of its consumers through a diverse range of innovative and sustainable products and solutions. As part of Beko, recognized as the "Number 1 Home Appliances Company in Europe," Beko Europe offers a portfolio of 16 brands including Beko, Hotpoint, Indesit, Whirlpool, Leisure and Blomberg, to name a handful, all providing quality appliances to millions of households.

Beko Europe promotes sustainability in the home, using advanced technology, skilled human resources and strong manufacturing capabilities to contribute to a better future. Our design approach focuses on people-centric solutions that seamlessly integrate functionality, sustainability and appealing design. The company is committed to exceeding consumer

We are an equal opportunity employer. All applicants will be considered for employment without attention to race, sex, colour, national or social origin, ethnicity, religion, age, pregnancy, disability, sexual orientation, gender identity and expression, marital status or political opinion.

For more information about us look at www.bekoeurope.com or follow us on LinkedIn. Looking for new opportunity? Review our career page here.