B2B Digital Marketing

Ironjaw; Coimbra; On-site; EUR 30,000 - 40,000; Full time

Benefits offered by this job

Dynamic international environment

Opportunities to work across different markets

Room for initiative and creativity

Chance to make a real impact in a growing industrial group

Job summary

A global manufacturer is seeking a B2B Digital Marketing Officer in Coimbra, Portugal. This role includes implementing digital marketing strategies, optimizing online presence, and collaborating with teams across international markets. Candidates should have 2-3 years of digital marketing experience, a degree in a relevant field, and strong English skills. The position offers a dynamic environment with opportunities for creativity and impact within the organization.

Qualifications

• 2-3 years of professional experience in digital marketing.
• Knowledge of German is a plus.
• Proactivity, creativity, and autonomy are essential.

Responsibilities

• Implement and drive the company’s digital marketing strategy.
• Manage and optimize Google Ads / SEA campaigns.
• Oversee website maintenance and performance.
• Grow social media presence on LinkedIn, Facebook, Instagram.
• Create and manage engaging content for newsletters and blogs.

Skills

Fluent in English (B2 level)

Strong writing and storytelling skills

Web tools understanding (CMS, email marketing)

Experience with SEO and SEA

Good command of Adobe Creative Suite

Education

Degree in Marketing, Communication, Business or similar

Tools

Google Analytics

Adobe Creative Suite (InDesign, Photoshop, Illustrator)

Job description

DESIGN AND MANUFACTURING OF HYDRAULIC CYLINDERS AND LIFTING ACCESSORIES

B2B Digital Marketing

Job specifications

Job Offer - Portugal

• Position: B2B Digital Marketing Officer
• COMPANY OVERVIEW
• HPS International is a global manufacturer of hydraulic cylinders with operations in 28 countries and six production sites. Over the years, our deep collaboration with leading players in automotive plastics and aluminum foundry industries has positioned us as a reliable and responsive partner known for high-quality products and international reach.
• To strengthen our marketing team, we are looking for a Digital Marketing Officer ready to embrace new challenges and contribute to the growth of the HPS brand across digital channels.
• ROLE PURPOSE
• Implement and drive the company’s digital marketing strategy in line with corporate goals. You’ll be a key player in promoting our products and services online, working closely with international subsidiaries and internal teams.
• MAIN RESPONSIBILITIES
• - Manage and optimize Google Ads / SEA campaigns at both local and group level.
• - Ensure the company’s presence is effective and up to date on key industry platforms (e.g. Cadenas, TraceParts).
• - Oversee the maintenance and performance of websites across the group, ensuring brand consistency and content alignment.
• - Act as a reference point for the group’s web strategy, collaborating with international teams to implement shared digital initiatives.
• -Manage and grow our presence on social media (LinkedIn, Facebook, Instagram).
• -Plan editorial content: select themes, define target audiences, and schedule posts.
• -Write engaging content for newsletters, email campaigns, and blog posts.
• -Create and manage website content.
• -Collaborate with international teams to align marketing strategies and communications.
• -Support the development of visual content: graphics, flyers, photos, videos, etc. (Adobe Creative Suite: InDesign, Photoshop, Illustrator).
• -Monitor online performance and suggest optimizations (Google Analytics, AdWords).
• -Stay up-to-date with digital marketing trends and tools.
• -Support the organization of internal and external events (loyalty programs, visits, team-building, etc.).
• -Serve as backup for marketing operations when needed (e.g. media creation).
• REQUIREMENTS
• -Degree in Marketing, Communication, Business or similar.
• -2–3 years of professional experience in digital marketing (mandatory).
• -Fluent in English (minimum B2 level); knowledge of German is a plus.
• -Strong writing and storytelling skills.
• -Solid understanding of web tools: CMS, email marketing, blog platforms.
• -Experience with SEO, SEA (AdWords), and web traffic analysis (Google Analytics).
• -Good command of the Adobe Creative Suite.
• -Proactivity, creativity, and autonomy are essential.
• -Excellent interpersonal skills and team spirit.
• -Strong digital literacy: familiar with video conferencing tools, live chat, and social platforms.
• WHAT WE OFFER
• -A dynamic international environment.
• -Opportunities to work across different markets and business units.
• -Room for initiative and creativity.
• -The chance to make a real impact in a growing industrial group.