AI B2B Growth Lead

DMK Tribe; Lisboa; On-site; EUR 70,000 - 90,000; Full time

Job summary

Oktogon Labs in Lisbon is seeking an AI B2B Growth Lead to own growth strategy and day-to-day growth operations, building a reliable flow of qualified opportunities.

You’ll experiment across outbound campaigns, content, website, and multi-channel tests, turning ideas into scalable systems while collaborating with AI builders.

You love data-driven decision making and enjoy both strategic thinking and hands-on execution.

Qualifications

• Experience leading lead- or demand-generation campaigns.
• Ability to design and run outbound and demand-generation campaigns.
• Strong data-driven decision making and testing mindset.

Responsibilities

• Own growth strategy and day-to-day growth operations.
• Design, run, and optimize outbound and demand-generation campaigns.
• Turn our projects and knowledge into content and case studies.

Skills

Growth strategy

Demand generation

Campaign optimization

Data analysis

AI tools

Job description

We’re looking for an AI B2B Growth Lead to help Oktogon Labs grow.

We need someone to help us close a clear gap we found: we’re good at consulting, closing, and delivering AI projects. But we need someone who lives and breathes lead and demand generation. Someone who can build a repeatable way to bring the right companies into conversation with us.

This is a hands‑on role at the intersection of growth strategy, operations, and AI. You’ll decide what to test, run the experiments, learn from the results, and turn what works into a system.

About Oktogon Labs

Oktogon Labs is a boutique AI consulting and technology company based in Lisbon.

We help companies figure out what AI means for their business, then build it with them.

That might mean redesigning a workflow around AI agents. Automating a process that shouldn’t be manual anymore. Building an internal AI tool. Running an AI transformation program. Or helping a team go from “we should probably be doing something with AI” to actually using it every day.

We’ve successfully delivered multiple projects in the past year. And now we want to get much better at reaching the companies we can help.

About the Role

You’ll own our growth strategy and day‑to‑day growth operations. Your goal is simple: to create a reliable flow of qualified opportunities.

You’ll have room to work across outbound campaigns, newsletters, our website, case studies, social media, ads, partnerships, and multichannel experiments. We don’t expect you to run every channel at once. But we expect you to find out which ones work for us, improve them, and keep looking for the next opportunity.

That includes:

• Understanding who our best‑fit clients are and what makes them pay attention.
• Designing and running outbound and demand‑generation campaigns.
• Turning our projects, ideas, and expertise into useful content and case studies.
• Improving how our website and other channels turn interest into conversations.
• Testing messages, audiences, channels, and unconventional growth ideas.
• Tracking what generates qualified conversations, learning from the results, and iterating quickly.
• Building the processes that make growth consistent rather than a series of one‑off campaigns.

Some days you’ll shape the strategy; others you’ll write campaign copy; others you’ll review results and spend the day in front of data sets and dashboards; others you’ll update our website, and so on. This role is for someone who likes both the thinking and the doing.

About You

1) First, you need to genuinely love growth & deciding with data.

You notice how companies attract attention, build trust, and create demand. You’re curious about why one message works, and another doesn’t. You like testing ideas more than defending assumptions.

You’ve run lead‑or demand‑generation work yourself. You know how to take an idea from “we should try this” to a live campaign, measure the result, and improve the next version. You’re comfortable making decisions without waiting for a perfect playbook.

And You can write clearly, think commercially, and work closely with consultants and builders.

2) Second, you should be highly curious about AI… and ideally a little obsessed with it.

You don’t need to be an AI engineer. But you should regularly use AI‑powered tools, and get excited about the new ways we could reach people, learn faster, and operate differently.

Becausewhile a lot of growth teams might be constrained by the tools they can buy, we build AI systems for a living. So if the growth tool you want doesn’t exist, there’s a good chance we can build it.

• Want an agent researching trigger events across hundreds of target accounts?
• A system that identifies companies showing a particular signal and automatically researches the relevant decision‑makers?
• A workflow that turns our project knowledge into highly targeted content?
• A strange data pipeline that helps us find companies at exactly the right moment?
• A personalized multichannel campaign that would be impractical to run manually?

You bring the idea. And you’ll have access to modern AI and growth tools, plus a team of AI builders who can help turn the best ideas into working systems.

We really want someone who sees that as a playground. And understands the immense power behind that to put ideas into practice. Fast.

Final thoughts

This isn’t a role where you’ll be handed a fixed channel plan and asked to execute it forever. You’ll help define how Oktogon grows.

You’ll have direct access to the people who sell and deliver the work, real projects worth talking about, and a team that can build tools around your best ideas.

We’ll bring the consulting and technical firepower. You’ll lead the growth engine.