Marketing Activation Leader - Portugal

LIXIL; Albergaria-a-Velha; Hybrid; EUR 42,000 - 64,000; Full time

Job summary

LIXIL is seeking a Marketing Activation Manager to strengthen our Iberia Marketing team and drive activation for Professional, Quickfix and SPA brands in Portugal. You will bridge marketing strategy and in-market execution, ensuring visibility in showrooms, project channels, and wholesale partners.

You will coordinate with marketing, digital, product, and sales teams to deliver promotions, campaigns, and product launches, while managing budgets and stock for local activation efforts.

Qualifications

• Degree in Marketing or related field.
• 5–7 years of experience in trade marketing or channel activation.
• Strong communication and analytical skills.
• Willingness to travel in Portugal; driving licence required.

Responsibilities

• Channel Activation Strategy: develop and execute activation plans for Professional, Quickfix and SPA.
• Trade Marketing Execution: improve in-store positioning with POS materials and price lists.
• Digital Campaign Guidance: support online campaigns, SEO/SEA, newsletters and content.
• Sales Collaboration: work with Channel Leaders to hit annual sales/margin targets.
• Budget Ownership: manage local A&P and CAPEX budgets for sub-brands.
• Material Production & Stock: produce activation materials and manage stock.
• Showroom & Project Channel Focus: strengthen brand presence with tools for engagement.

Skills

Trade marketing

Channel activation

Communication

Analytics

Driving licence

Education

Degree in Marketing or related field

Tools

SAP

Salesforce

Google Workspace

Job description

LIXIL is seeking a Marketing Activation Manager to strengthen our Iberia Marketing team and drive activation for Professional, Quickfix and SPA brands in Portugal. You will bridge marketing strategy and in-market execution, ensuring visibility in showrooms, project channels, and wholesale partners.

You will coordinate with marketing, digital, product, and sales teams to deliver promotions, campaigns, and product launches, while managing budgets and stock for local activation efforts.