Web Analytics & Insights Specialist

Insightland; Wrocław; On-site; PLN 95,000 - 134,000; Full time

Benefits offered by this job

Pet-friendly office

Central Wroclaw location

Competitive salary

B2B & employment options

Job summary

Insightland in Wroclaw, Poland, is looking for a Web Analyst who can transform website data into actionable client recommendations. You’ll own our clients’ web analytics—from data collection and configuration to interpretation and presenting insights.

The role requires at least 2 years in web analytics, proficiency with GA4 and Google Tag Manager, and comfort building Looker Studio reports. You’ll collaborate with SEO, Content, and R&D teams and engage directly with clients to drive business

Qualifications

• 2+ years of experience in web analytics or digital analytics.
• Proficient with GA4 and Google Tag Manager to independently configure analytics setups.
• Comfortable with Looker Studio and Excel/Google Sheets.
• Ability to analyze user behaviour and understand the customer journey.
• Translate analysis into clear conclusions and actionable recommendations.

Responsibilities

• work directly with clients: present findings, explain what the data means, and recommend next steps
• analyse website traffic, user behaviour, and the full customer journey
• identify patterns, issues, and opportunities for optimisation
• configure and develop analytics setups in Google Analytics 4 and Google Tag Manager
• build and automate reports and dashboards in Looker Studio
• turn analysis into clear insights and practical business recommendations
• evaluate the effectiveness of marketing activities and their impact on client goals
• collaborate with our SEO & AI Search, Content, and R&D teams
• use AI tools and automation to speed up analysis and workflows

Skills

Web analytics

GA4

Google Tag Manager

Looker Studio

Excel/Google Sheets

SQL basics

Tools

SQL basics

BigQuery

Job description

Insightland in Wroclaw, Poland, is looking for a Web Analyst who can transform website data into actionable client recommendations. You’ll own our clients’ web analytics—from data collection and configuration to interpretation and presenting insights.

The role requires at least 2 years in web analytics, proficiency with GA4 and Google Tag Manager, and comfort building Looker Studio reports. You’ll collaborate with SEO, Content, and R&D teams and engage directly with clients to drive business