Senior Analytics & Tracking Strategist

ALK-Abelló, A/S; Kraków; Hybrid; PLN 70,000 - 90,000; Full time

Job summary

ALK-Abelló, A/S is seeking a Senior Tracking & Analytics Specialist to enhance their digital customer engagement efforts based in Krakow, Poland. You will play a vital role in transforming their digital strategies by ensuring comprehensive tracking and reporting across various channels.

The ideal candidate has extensive experience with Google Analytics and aids in implementing tracking setups, providing actionable insights to boost marketing strategies. The role is part of a collaborative team in a hybrid work environment.

Qualifications

• Experience with Google Analytics GA4 and Google Tag Manager.
• Experience with 3rd party marketing analytics tools.
• Practical knowledge of HTML and web publishing technologies.

Responsibilities

• Strategize around analytics and insights setups.
• Implement Google Tag Manager setups and validate.
• Provide training to marketing on GA4 reports.

Skills

Google Analytics

Data analysis

Google Tag Manager

HTML knowledge

Team collaboration

Tools

BigQuery

Server Side Tracking

Tableau

Job description

ALK-Abelló, A/S is seeking a Senior Tracking & Analytics Specialist to enhance their digital customer engagement efforts based in Krakow, Poland. You will play a vital role in transforming their digital strategies by ensuring comprehensive tracking and reporting across various channels.

The ideal candidate has extensive experience with Google Analytics and aids in implementing tracking setups, providing actionable insights to boost marketing strategies. The role is part of a collaborative team in a hybrid work environment.