Senior Analytics & Tracking Strategist

ALK Nordic A/S; Kraków; Hybrid; PLN 50,000 - 70,000; Full time

Job summary

ALK Nordic A/S is seeking a Senior Tracking & Analytics Specialist in Kraków, Poland, to transform digital customer engagement. Your role will involve strategizing analytics setups, ensuring accurate tracking across digital channels, and collaborating with teams to visualize data for insights.

Key qualifications include extensive experience in Google Analytics (GA4), data layer requirements, and a proactive approach. This position supports a hybrid work environment within a diverse, global team.

Qualifications

• Prior experience working extensively with Google Analytics, including GA4.
• Experience with 3rd party marketing analytic tools.
• Comfortable working with data, analysis, and reporting.

Responsibilities

• Strategize around best-in-class analytics and insights setups.
• Collaborate with technical stakeholders to ensure high-quality tracking.
• Deliver clear and actionable recommendations to improve tracking setups.

Skills

Google Analytics (GA4)

Google Tag Manager

Data layer and custom event tracking

Data visualization tools

HTML

Tools

BigQuery

Tableau

Job description

ALK Nordic A/S is seeking a Senior Tracking & Analytics Specialist in Kraków, Poland, to transform digital customer engagement. Your role will involve strategizing analytics setups, ensuring accurate tracking across digital channels, and collaborating with teams to visualize data for insights.

Key qualifications include extensive experience in Google Analytics (GA4), data layer requirements, and a proactive approach. This position supports a hybrid work environment within a diverse, global team.