TikTok Shop Strategy Lead

Flyerone; Warszawa; On-site; PLN 120,000 - 180,000; Full time

Benefits offered by this job

€50 monthly healthcare allowance

€50 monthly for co-working support or?

25 business days of paid vacation + 1

30 business days of fully paid sick-le

Up to 3 months maternity leave and 1 p

Anniversary days off, with additional\

Performance bonus eligibility after 6 

Job summary

Accel Club is seeking a TikTok Shop Strategist to lead the creative and content strategy for TikTok Shop across multiple markets. You will identify what works on TikTok, turning trends and product insights into strong creator briefs, reviewing content before publication, and helping build a scalable content engine.

The ideal candidate understands how TikTok content drives product discovery, engagement, and sales, and knows how to brief creators, evaluate hooks and storytelling, and adapt content

Qualifications

• Experience in TikTok Shop, social commerce, creator marketing, short-form video, social media strategy, or performance creative.
• Strong understanding of TikTok content mechanics, trends, hooks, formats, and creator-led storytelling.
• Ability to turn trends and product insights into practical content briefs.
• Experience briefing creators, UGC creators, editors, designers, or production teams.
• Strong eye for content quality: visuals, pacing, structure, storytelling, product demonstration, and call-to-action.
• Ability to review content and give clear, constructive, and actionable feedback.

Responsibilities

• Own the TikTok Shop content strategy across target markets.
• Monitor platform trends, viral formats, and TikTok Shop best practices.
• Create clear briefs and content concepts for creators and production teams.
• Review and approve content, ensuring strong hooks, storytelling, product presentation, and platform fit.
• Collaborate with e-commerce, marketing and creative teams to support commercial objectives.
• Adapt content approaches for different markets, audiences, and product categories.
• Analyze content performance and translate insights into new testing ideas and creative improvements.
• Develop scalable content frameworks, guidelines, and best practices for TikTok Shop.

Skills

TikTok Shop

Social commerce

Short-form video

Social media strategy

Brief creators

Content feedback

Job description

Accel Club is seeking a TikTok Shop Strategist to lead the creative and content strategy for TikTok Shop across multiple markets. You will identify what works on TikTok, turning trends and product insights into strong creator briefs, reviewing content before publication, and helping build a scalable content engine.

The ideal candidate understands how TikTok content drives product discovery, engagement, and sales, and knows how to brief creators, evaluate hooks and storytelling, and adapt content