End-to-End TikTok Ads Growth Specialist

HeadHR; Poland; Remote; PLN 140,000 - 180,000; Full time

Job summary

HeadHR in Poland is seeking a results-driven TikTok Ads Manager to own end-to-end campaigns, shaping architecture, audiences, bidding, and budget allocation to maximize new customer acquisition and ROAS.

You will design structured tests across creatives, audiences, and placements, monitor performance daily, and collaborate with the Performance Creative Strategy team to translate business objectives into actionable TikTok strategies while staying ahead of platform changes.

Qualifications

• Hands-on experience running TikTok Ads in a performance context - direct response, conversion campaigns, customer acquisition.
• Comfortable working with data: pulling it, reading it, and making decisions from it.
• Familiarity with performance marketing fundamentals (CAC, LTV, ROAS, attribution logic).
• Experience briefing, testing and evaluating creatives for performance.

Responsibilities

• Own TikTok Ads end-to-end: campaign architecture, audience strategy, bidding, budget allocation, and optimization for new customer acquisition and ROAS.
• Design, run, and analyze structured tests across creatives, audiences, placements, and bidding strategies.
• Monitor campaign performance daily; identify what works, kill what doesn't, and scale what earns.
• Collaborate with the Performance Creative Strategy team to brief winning creative concepts grounded in data.

Skills

TikTok Ads

Performance marketing

Data analysis

A/B testing

Attribution

Job description

HeadHR in Poland is seeking a results-driven TikTok Ads Manager to own end-to-end campaigns, shaping architecture, audiences, bidding, and budget allocation to maximize new customer acquisition and ROAS.

You will design structured tests across creatives, audiences, and placements, monitor performance daily, and collaborate with the Performance Creative Strategy team to translate business objectives into actionable TikTok strategies while staying ahead of platform changes.