Strategic Shopper Marketing Leader

Opella; Warszawa; Presencial; PLN 180.000 - 240.000; Jornada completa

Descripción de la vacante

Opella is seeking an experienced Shopper Marketing Manager to lead development and execution of shopper strategies across its OTC, VMS portfolio. You will drive in-pharmacy activation programs, leverage shopper insights, and collaborate with Marketing, Sales, Medical, Legal, and retail partners to accelerate category growth and deliver best-in-class shopper experiences.

The role requires a minimum of 5 years in Shopper Marketing or related fields, with strong knowledge of pharmacy chains and

Formación

• Minimum 5 years of experience in Shopper Marketing or related commercial function within pharmaceutical retail environments.
• Proven ability to develop long-term shopper strategies aligned with brand objectives.
• Strong analytical skills to translate insights into activation plans.

Responsabilidades

• Develop and execute long-term shopper marketing strategies aligned with brand objectives.
• Collaborate with Brand and Sales in annual planning and JBP processes.
• Manage national shopper marketing calendar and coordinate campaigns with partners.

Conocimientos

Shopper Marketing

Trade Marketing

Category Management

Pharma Retail Experience

Cross-functional Collaboration

Polish & English Fluency

Educación

Bachelor's degree in Business/Marketing/Economics

Descripción del empleo

Opella is seeking an experienced Shopper Marketing Manager to lead development and execution of shopper strategies across its OTC, VMS portfolio. You will drive in-pharmacy activation programs, leverage shopper insights, and collaborate with Marketing, Sales, Medical, Legal, and retail partners to accelerate category growth and deliver best-in-class shopper experiences.

The role requires a minimum of 5 years in Shopper Marketing or related fields, with strong knowledge of pharmacy chains and