Retail Marketing Lead: Shopper & Category Growth

Colgate; Warszawa; Hybrid; PLN 150,000 - 194,000; Full time

Benefits offered by this job

Group insurance

Medicover healthcare package

Sport card

Employee Capital Plan (PPK)

Company Stock Savings Plan

Meal subsidies

Store with company products

Social Fund

Employee Assistance Program

Employee referral program

Job summary

Colgate-Palmolive in Warsaw, Poland, is seeking a Retail Marketing Manager to drive insight-led shopper marketing and category growth. You will lead shopper activation for a designated category, turning retail insights into high-impact programs that build volume, market share, and category health, partnering with Marketing, Customer Development, and retailers to execute in-store and online.

The role requires experience in shopper marketing, category management, trade marketing, or customer

Qualifications

• Experience in shopper marketing, category management, trade marketing, or customer development.
• Strong grasp of the 5Ps, retail environments, and shopper touchpoint planning.
• Analytical rigor with experience in promo evaluation and ROI optimization.
• Excellent cross‑functional collaboration and stakeholder management (Hub, CD, Finance, CS&L, Field).
• Strong storytelling and presentation skills.

Responsibilities

• Lead 5Ps strategy and execution by retail environment and customer for your category.
• Translate brand strategies into annual activity grids, shopper programs, and Go‑to‑Market plans for new products.
• Build shopper insights to guide RE innovation and customer collaboration; represent the retailer perspective in commercial planning.
• Activate category growth drivers across customer plans and the RCD process.
• Develop and optimize shopper marketing touchpoints, merchandising tools, and in‑store programs to drive conversion.
• Run pre/post analyses of promotions and recommend adjustments to improve ROI and trade spend effectiveness.
• Conduct regular store checks and customer meetings; share findings with Hub Consumer Experience and local teams.
• Support in‑store execution excellence, including 5Ps communication to field and merchandising teams.
• Partner on customer P&L inputs, margin improvement, and SKU simplification initiatives.
• Contribute to budgeting, MYR, volume plans, and A&P/Gross‑to‑Net allocation for your category.
• Support Retail Category Development with shopper‑led solutions and breakthrough initiatives.

Skills

Shopper marketing

Category management

Trade marketing

Customer development

5Ps framework

ROI optimization

Storytelling

Job description

Colgate-Palmolive in Warsaw, Poland, is seeking a Retail Marketing Manager to drive insight-led shopper marketing and category growth. You will lead shopper activation for a designated category, turning retail insights into high-impact programs that build volume, market share, and category health, partnering with Marketing, Customer Development, and retailers to execute in-store and online.

The role requires experience in shopper marketing, category management, trade marketing, or customer