Shopper Marketing Manager

1457 Opella Healthcare Poland sp. z o.o.; Warszawa; Hybrid; PLN 180,000 - 260,000; Full time

Job summary

Opella Healthcare Poland sp. z o.o. seeks an experienced Shopper Marketing Manager to lead the development and execution of shopper marketing strategies across our brands.

You will drive shopper-centric growth initiatives, create in‑pharmacy activation programs, and translate insights into winning retail plans. Collaborate with Marketing, Sales, Medical, Legal, and retail partners to accelerate category growth and enhance brand visibility.

Qualifications

• Bachelor’s degree in Business, Marketing, Economics or a related field.
• Minimum 5 years of experience in Shopper Marketing, Trade Marketing, Customer Marketing, Category Management, or a related commercial function, within pharmaceutical retail.
• Proven track record in Consumer Healthcare and/or FMCG organizations, with strong marketing and commercial expertise.
• Strategic thinker with the ability to develop long‑term shopper strategies that support broader brand and business objectives.
• Strong analytical skills and experience transforming qualitative and quantitative insights into effective activation plans.
• Excellent stakeholder management, communication, and influencing skills, with the ability to collaborate across cross‑functional teams and external partners.
• Fluent in both Polish and English, with strong presentation skills and the flexibility to thrive in a fast‑paced, dynamic business environment.

Responsibilities

• Develop and execute long‑term shopper marketing strategies aligned with brand objectives, identifying growth opportunities and optimizing investments across shopper touchpoints.
• Partner with Brand and Sales teams during annual planning cycles and Joint Business Planning processes to ensure retailer and shopper needs are embedded in brand plans.
• Manage the national shopper marketing calendar, coordinating campaigns and ensuring seamless communication with internal stakeholders, retail partners, and key accounts.
• Lead the development and execution of innovative in‑pharmacy activation programs, including concept creation, POS materials, off‑shelf visibility initiatives, and integrated 360° campaigns.
• Establish and implement shopper communication and execution standards at pharmacy level to maximize visibility, category penetration, and shopper engagement.
• Analyze shopper, customer, market, and competitive data to identify category growth drivers and translate insights into actionable activation plans.
• Manage shopper marketing budgets, track performance, and present results, learnings, and recommendations to local and global stakeholders.

Skills

Shopper Marketing

Trade Marketing

Budget Management

Cross-functional collaboration

Data analysis

Presentation skills

Fluent English

Polish language

Education

Bachelor's degree in Business/Marketing/Economics

Tools

Shopper marketing tools

Job description

Salary Range: All Compensation will be determined commensurate with demonstrated experience.

At Opella, we simplify self-care for real people. As a Shopper Marketing Manager you become part of that mission – turning ideas into products that actually reach hands and homes. This role is where precision, consistency, and accountability come together to support our self-care revolution.

About the Job

We are looking for an experienced and commercially minded Shopper Marketing Manager to lead the development and execution of shopper marketing strategies across our portfolio of brands. In this role, you will drive shopper-centric growth initiatives, create impactful in-pharmacy activation programs, and translate shopper insights into winning retail strategies. Working cross-functionally with Marketing, Sales, Medical, Legal, and retail partners, you will play a key role in accelerating category growth, increasing brand visibility, and delivering best-in‑class shopper experiences across the path to purchase.

Key Responsibilities

• Develop and execute long‑term shopper marketing strategies aligned with brand objectives, identifying growth opportunities and optimizing investments across shopper touchpoints.
• Partner with Brand and Sales teams during annual planning cycles and Joint Business Planning (JBP) processes to ensure retailer and shopper needs are embedded in brand plans.
• Manage the national shopper marketing calendar, coordinating campaigns and ensuring seamless communication with internal stakeholders, retail partners, and key accounts.
• Lead the development and execution of innovative in‑pharmacy activation programs, including concept creation, POS materials, off‑shelf visibility initiatives, and integrated 360° campaigns.
• Establish and implement shopper communication and execution standards at pharmacy level to maximize visibility, category penetration, and shopper engagement.
• Analyze shopper, customer, market, and competitive data to identify category growth drivers and translate insights into actionable activation plans.
• Manage shopper marketing budgets, track performance, and present results, learnings, and recommendations to local and global stakeholders.

About You

• Bachelor’s degree in Business, Marketing, Economics, or a related field.
• Minimum 5 years of experience in Shopper Marketing, Trade Marketing, Customer Marketing, Category Management, or a related commercial function, within the pharmaceutical retail environment, including knowledge of pharmacy chains, customer dynamics, and shopper marketing tools.
• Proven track record in Consumer Healthcare and/or FMCG organizations, with strong marketing and commercial expertise.
• Strategic thinker with the ability to develop long‑term shopper strategies that support broader brand and business objectives.
• Strong analytical skills and experience transforming qualitative and quantitative insights into effective activation plans.
• Excellent stakeholder management, communication, and influencing skills, with the ability to collaborate across cross‑functional teams and external partners.
• Fluent in both Polish and English, with strong presentation skills and the flexibility to thrive in a fast‑paced, dynamic business environment.

Simply put, we’re shaping a self‑care revolution. If you’re ready to the question, improve and create better for millions, step in and make an impact that’s felt far beyond the line. We are challengers. We are Opella.

Opella is the self‑care challenger with the purest and third‑largest portfolio in the Over‑The‑Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market globally. Our mission: to bring health in people’s hands by making self‑care as simple as it should be for over half a billion consumers worldwide. At the core of this mission is our 100+ loved brands, our 11,000‑strong global team, our 13 best‑in‑class manufacturing sites and four specialized science and innovation development centers. Headquartered in France, Opella is the proud maker of many of the world’s most loved brands, including Allegra, Buscopan, Doliprane, Dulcolax, Enterogermina, Essentiale and Mucosolvan. B Corp certified in multiple markets, we are active players in the journey towards healthier people and planet. Find out more about our mission to bring health in your hands at www.opella.com.

#LI-HYBRID Opella is the self‑care challenger with the purest and third‑largest portfolio in the Over‑The‑Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market globally. Our mission is to bring health in people’s hands by making self‑care as simple as it should be. For half a billion consumers worldwide – and counting. At the core of this mission is our 100 loved brands, our 11,000‑strong global team, our 13 best‑in‑class manufacturing sites and 4 specialized science and innovation development centers. Headquartered in France, Opella is the proud maker of many of the world’s most loved brands, including Allegra, Buscopan, Doliprane, Dulcolax, Enterogermina, Essentiale and Mucosolvan. B Corp certified in multiple markets, we are active players in the journey towards healthier people and planet. Find out more about our mission at www.opella.com.