Product Manager - Prescription Medicines (CVRM)

AstraZeneca plc; Warszawa; On-site; PLN 90,000 - 130,000; Full time

Job summary

AstraZeneca plc seeks a strategic, insights-driven Product Manager to lead brand growth in a competitive prescription medicines market. The role combines brand leadership, omnichannel engagement, data-driven decision-making and activation within applicable regulatory and ethical requirements.

You will develop the brand strategy and design customer journeys across field, digital, CRM and other channels, translating insights into actions that drive adoption, patient impact and market share while

Qualifications

• University degree in Life Sciences, Pharmacy, Marketing, or a related field.
• 3–5 years of relevant pharmaceutical commercial experience, including product or brand management.
• Proven experience developing and executing brand strategies in prescription medicines.
• Strong analytical capability and ability to convert insights into business actions.
• Experience in omnichannel marketing, customer journey design or integrated customer engagement.
• Experience managing budgets and leading cross-functional projects.
• Excellent communication, influencing and stakeholder management with a strong understanding of pharmaceutical compliance.

Responsibilities

• Develop and execute the brand strategy and annual Brand Plan. Identify growth opportunities and actions to increase adoption and market share.
• Design and optimise integrated customer journeys across field, digital, CRM, web and other channels.
• Translate market, customer, competitive and behavioural insights into priorities and measurable actions; define KPIs and use campaign analytics.
• Lead consumer and patient activation initiatives that build awareness and engagement, applying test-and-learn and measurement.
• Collaborate with Sales, Medical, Market Access, Digital, Analytics, Regulatory, Legal, Finance and external partners.
• Manage budget, forecasting and resource allocation while ensuring compliance with regulations and company policies.

Skills

Brand management

Omnichannel marketing

Analytics & data-driven decisions

Cross-functional leadership

Budget management

Stakeholder engagement

Regulatory awareness

Education

University degree in Life Sciences, Pharmacy, Marketing or related field

Tools

CRM systems

Segmentation

Campaign measurement

Personalisation tools

Job description

We are seeking a strategic, insights-driven Product Manager to lead brand growth in a competitive prescription medicines market. The role combines brand leadership, omnichannel customer engagement, fact-based decision-making and consumer or patient activation within applicable legal, regulatory and ethical requirements.

Key Responsibilities

Brand strategy and performance

• Develop and execute the brand strategy and annual Brand Plan. Identify growth opportunities, monitor performance and recommend actions to increase adoption, patient impact and market share.

Omnichannel customer engagement

• Design and optimise integrated customer journeys across field, digital, CRM, web and other relevant channels. Use engagement data to improve channel mix, content and customer experience.

Insights and analytics

• Translate market, customer, competitive and behavioural insights into clear priorities and measurable actions. Define KPIs and use campaign analytics to support fact-based decisions and continuous optimisation.

Consumer and patient activation

• Lead compliant, data-driven consumer and patient initiatives that build awareness, support activation and improve engagement. Apply test-and-learn principles and robust performance measurement.

Cross-functional leadership

• Lead delivery through close collaboration with Sales, Medical, Market Access, Digital, Analytics, Regulatory, Legal, Finance and external partners.

Financial management and compliance

• Manage budget, forecasting and resource allocation. Ensure all activities comply with applicable regulations, industry standards, company policies and ethical requirements.

Qualifications and Experience

Required

• University degree in Life Sciences, Pharmacy, Marketing, Business or a related field.

• At least 3-5 years of relevant pharmaceutical commercial experience, including product or brand management.

• Proven experience developing and executing brand strategies in prescription medicines.

• Strong analytical capability and demonstrated ability to convert insights and data into business actions.

• Experience in omnichannel marketing, customer journey design or integrated customer engagement.

• Experience managing budgets and leading cross-functional projects.

• Excellent communication, influencing and stakeholder management skills, with a strong understanding of pharmaceutical compliance.

Preferred

• Experience in diabetes, obesity, cardiovascular, metabolic or another highly competitive therapeutic area.

• Hands-on experience with CRM, segmentation, digital marketing, campaign measurement and personalisation.

• Experience in direct-to-consumer, consumer health or patient activation campaigns.

• Background in sales, market research, customer experience or commercial excellence.

What Success Looks Like

• Customer and patient insights consistently shape strategy, execution and investment choices.

• Omnichannel plans deliver relevant, coordinated and measurable engagement.

• Brand decisions are fact-based, agile and focused on sustainable growth.

• Cross-functional teams are aligned and execute with speed, quality and accountability.

AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.