Shopper Marketing Lead — In-Store Activation & Growth

1457 Opella Healthcare Poland sp. z o.o.; Warszawa; Hybrid; PLN 180,000 - 260,000; Full time

Job summary

Opella Healthcare Poland sp. z o.o. seeks an experienced Shopper Marketing Manager to lead the development and execution of shopper marketing strategies across our brands.

You will drive shopper-centric growth initiatives, create in‑pharmacy activation programs, and translate insights into winning retail plans. Collaborate with Marketing, Sales, Medical, Legal, and retail partners to accelerate category growth and enhance brand visibility.

Qualifications

• Bachelor’s degree in Business, Marketing, Economics or a related field.
• Minimum 5 years of experience in Shopper Marketing, Trade Marketing, Customer Marketing, Category Management, or a related commercial function, within pharmaceutical retail.
• Proven track record in Consumer Healthcare and/or FMCG organizations, with strong marketing and commercial expertise.
• Strategic thinker with the ability to develop long‑term shopper strategies that support broader brand and business objectives.
• Strong analytical skills and experience transforming qualitative and quantitative insights into effective activation plans.
• Excellent stakeholder management, communication, and influencing skills, with the ability to collaborate across cross‑functional teams and external partners.
• Fluent in both Polish and English, with strong presentation skills and the flexibility to thrive in a fast‑paced, dynamic business environment.

Responsibilities

• Develop and execute long‑term shopper marketing strategies aligned with brand objectives, identifying growth opportunities and optimizing investments across shopper touchpoints.
• Partner with Brand and Sales teams during annual planning cycles and Joint Business Planning processes to ensure retailer and shopper needs are embedded in brand plans.
• Manage the national shopper marketing calendar, coordinating campaigns and ensuring seamless communication with internal stakeholders, retail partners, and key accounts.
• Lead the development and execution of innovative in‑pharmacy activation programs, including concept creation, POS materials, off‑shelf visibility initiatives, and integrated 360° campaigns.
• Establish and implement shopper communication and execution standards at pharmacy level to maximize visibility, category penetration, and shopper engagement.
• Analyze shopper, customer, market, and competitive data to identify category growth drivers and translate insights into actionable activation plans.
• Manage shopper marketing budgets, track performance, and present results, learnings, and recommendations to local and global stakeholders.

Skills

Shopper Marketing

Trade Marketing

Budget Management

Cross-functional collaboration

Data analysis

Presentation skills

Fluent English

Polish language

Education

Bachelor's degree in Business/Marketing/Economics

Tools

Shopper marketing tools

Job description

Opella Healthcare Poland sp. z o.o. seeks an experienced Shopper Marketing Manager to lead the development and execution of shopper marketing strategies across our brands.

You will drive shopper-centric growth initiatives, create in‑pharmacy activation programs, and translate insights into winning retail plans. Collaborate with Marketing, Sales, Medical, Legal, and retail partners to accelerate category growth and enhance brand visibility.