Shopper Marketing Lead: In-Store Growth & Activation

Opella Healthcare Group; Warszawa; Hybrid; PLN 180,000 - 240,000; Full time

Job summary

Opella Healthcare Group is seeking an experienced Shopper Marketing Manager to lead the development and execution of shopper marketing strategies across our OTC and VMS brands. You will drive shopper-centric growth, create impactful in-pharmacy activation programs, and translate shopper insights into winning retail strategies.

Working with Marketing, Sales, Medical, Legal, and retail partners, you will accelerate category growth, increase brand visibility, and deliver best-in-class shopper

Qualifications

• Bachelor's degree in Business, Marketing, Economics, or a related field.
• Minimum 5 years of experience in Shopper Marketing, Trade Marketing, Customer Marketing, or Category Management within the pharmaceutical retail environment.
• Fluent in Polish and English; strong presentation and stakeholder management skills.

Responsibilities

• Develop and execute long-term shopper marketing strategies aligned with brand objectives.
• Identify growth opportunities and optimize investments across shopper touchpoints.
• Lead in-pharmacy activation programs, including concept creation and POS materials.
• Coordinate annual planning cycles and Joint Business Planning with Brand and Sales teams.
• Manage shopper marketing budgets and report results to local and global stakeholders.

Skills

Shopper Marketing

Trade Marketing

Customer Marketing

Category Management

Pharma Retail

Education

Bachelor's degree in Business/Marketing/Economics

Job description

Opella Healthcare Group is seeking an experienced Shopper Marketing Manager to lead the development and execution of shopper marketing strategies across our OTC and VMS brands. You will drive shopper-centric growth, create impactful in-pharmacy activation programs, and translate shopper insights into winning retail strategies.

Working with Marketing, Sales, Medical, Legal, and retail partners, you will accelerate category growth, increase brand visibility, and deliver best-in-class shopper