Product Manager (m/f/d)

Cytiva; Kraków; On-site; PLN 230,000 - 420,000; Full time

Job summary

Cytiva is seeking a Staff Product Manager (m/f/d) to define and lead the end‑to‑end conversion strategy for Cytiva.com, covering checkout and RFQ experiences. You will drive measurable impact by optimizing conversion and revenue, shaping customer journeys, and aligning cross‑functional teams around high‑value opportunities.

You will translate business goals into a cohesive product strategy, delivering scalable, data‑driven solutions for global markets, reporting to the Product Director, Customer

Qualifications

• BA degree or higher in a digital product management field.
• Advanced experience with experimentation methodologies (A/B testing, multivariate testing).
• Proficiency in web analytics tools (GA4, Adobe Analytics, Mixpanel) and defining KPIs.
• Experience with global, enterprise-scale websites across multi‑market and multi‑language setups.
• Experience operating in Agile environments using Jira/Confluence.

Responsibilities

• Own and evolve the conversion product strategy for checkout and RFQ experiences.
• Define and operationalize a measurement framework with quantified outcomes.
• Lead a cross‑functional product team across engineering, UX, analytics, SEO, content.
• Drive a continuous discovery and experimentation engine (A/B tests, usability studies, prototypes).
• Align product initiatives with platform evolution, scalability and integration with back‑end systems.

Skills

Experimentation methodologies

Web analytics

Global multi-market websites

Agile practices

Jira/Confluence

Education

BA degree in digital product management

Tools

Jira

Confluence

Job description

The Staff Product Manager (m/f/d) is responsible for defining and leading the end‑to‑end conversion strategy across checkout and RFQ experiences on Cytiva.com, owning the critical moment of customer commitment. This role drives measurable business impact by optimizing conversion performance, shaping customer journeys, and aligning cross‑functional teams around high‑value opportunities. The position translates business goals and customer needs into a cohesive product strategy, ensuring scalable, data‑driven solutions that improve conversion, revenue, and customer satisfaction across global markets. This position reports to the Product Director, Customer Experience; is part of the Digital, Data and AI team; and is an on‑site role in Krakow, Poland.

What You Will Do

• Own and evolve the conversion product strategy (checkout + RFQ), delivering sustained improvements in conversion rate, revenue, and lead quality.
• Define and operationalize a measurement framework (e.g., funnel metrics and an experimentation roadmap), ensuring all initiatives are tied to quantifiable outcomes.
• Lead a cross‑functional product team (engineering, UX, analytics, SEO, content), ensuring alignment on priorities, trade‑offs, and execution against OKRs.
• Drive a continuous discovery and experimentation engine (A/B tests, usability studies, prototype validation) to reduce uncertainty and accelerate learning. Identify and prioritize high‑impact opportunities across the customer journey, leveraging analytics, customer insights, and market benchmarks.
• Align product initiatives with platform and architecture evolution (e.g., scalability, performance, and integration with back‑end systems), ensuring long‑term sustainability.

Who You Are

• BA degree and significant experience in digital product management, including ownership of high‑impact customer‑facing web products.
• Advanced experience with experimentation methodologies (A/B testing, multivariate testing), including hypothesis design and statistical interpretation.
• Proficiency in web analytics tools (e.g., GA4, Adobe Analytics, Mixpanel) and defining product KPIs tied to business outcomes.
• Experience working with global, enterprise‑scale websites, including multi‑market, multi‑language, and accessibility considerations.
• Experience operating in Agile environments (Scrum/Kanban) and using tools such as Jira, Confluence, or similar.

Preferred Qualifications

• Experience in B2B e‑commerce, life sciences, or regulated industries.
• Proven track record of improving conversion metrics (e.g., checkout completion, lead generation, funnel optimization) through data‑driven product decisions.
• Experience leading product strategy for complex purchase flows (e.g., hybrid digital + assisted sales, RFQ processes).