Product Analyst (e-Commerce & Advertising)

Experis ManpowerGroup Sp. z o.o.; Warszawa; Hybrid; PLN 140,000 - 200,000; Full time

Benefits offered by this job

Multisport card

Private healthcare

Group life insurance

Job summary

Experis ManpowerGroup Sp. z o.o. in Warsaw is seeking a Product Analyst to support an innovative platform that blends content, advertising, AI, and e-commerce.

You will work at the intersection of product analytics, e-commerce optimization, and data analysis to drive growth. Initially focused on e-commerce analytics and customer journeys, the role will expand to advertising products and campaign effectiveness, supporting next-generation commerce media solutions.

Qualifications

• Strong SQL and the ability to write complex analytical queries.
• Experience in ecommerce, product analytics, digital analytics, or conversion optimization.
• Strong understanding of customer journeys and conversion funnels.
• Ability to transform data into business recommendations.
• Knowledge of statistics and digital product measurement methodologies.
• Good command of English, both written and spoken.

Responsibilities

• Analyze user behavior across the full customer journey from content or ads exposure to purchase.
• Monitor and optimize ecommerce metrics like Product Click Rate, Add-to-Cart Rate, Conversion Rate, AOV, and ROAS.
• Identify bottlenecks in the conversion funnel and recommend improvements.
• Evaluate the impact of new product features on engagement and sales performance.
• Support business teams with data-driven recommendations to increase commercial performance.
• Analyze advertising solutions and digital campaigns; monitor impressions, CTR, CPM, CPC, CPA, and ROAS.
• Collaborate with product teams to optimize advertising products and revenue opportunities.
• Perform advanced data analysis using SQL; integrate data from multiple sources.
• Design and analyze A/B tests; evaluate UX/UI changes and ensure statistical significance.
• Partner with cross-functional teams and support decision-making through analytical insights.

Skills

Strong SQL

E-commerce analytics

Digital analytics

Conversion optimization

Customer journeys

Statistics

English proficiency

A/B testing

Experiment analysis

Python or R

Tools

GA4

BigQuery

Tableau

Power BI

Looker

Job description

Location: Hybrid work model with flexibility in Warsaw
Target start date: ASAP (October-November)
Standard business hours, approximately 9:00 AM to 5:00 PM
About the Role: We are looking for a Product Analyst to support the development of an innovative platform that combines content, advertising, AI, and e-commerce. This role sits at the intersection of product analytics, e-commerce optimization, digital advertising, and data analysis. You will help drive business growth by identifying opportunities to improve user engagement, conversion rates, and overall commercial performance.
Initially, the role will focus primarily on e-commerce analytics, customer journeys, and conversion optimization. Over time, the scope will expand to include a stronger focus on advertising products and campaign effectiveness, supporting the development of next-generation commerce media solutions.
As part of the evolution of the platform, AI technology is used to identify products appearing in video content and make them instantly shoppable. This creates new opportunities for e-commerce monetization and increases the number of products available for purchase.
The Product Analyst will play a critical role in understanding user behavior, identifying conversion barriers, and providing data-driven recommendations that improve both engagement and sales performance.
This is an internal analytical role with no direct responsibility for managing advertisers or external clients.

E-commerce & Product Analytics

• Analyze user behavior across the entire customer journey, from content or advertising exposure through to purchase
• Monitor and optimize e-commerce performance metrics, including Product Click Rate, Add-to-Cart Rate, Conversion Rate, Average Order Value (AOV), and ROAS
• Identify bottlenecks within the conversion funnel and recommend improvements
• Evaluate the impact of new product features on user engagement and sales performance
• Support business teams with data-driven recommendations aimed at increasing commercial performance

Advertising Analytics

• Analyze the effectiveness of advertising solutions and digital campaigns
• Monitor key advertising metrics including impressions, CTR, CPM, CPC, CPA, and ROAS
• Assess the relationship between advertising activity and e-commerce conversions
• Collaborate with product teams to optimize advertising products and revenue generation opportunities

Data Analysis & Insights

• Perform advanced data analysis using SQL
• Integrate and analyze data from multiple sources, including e-commerce, analytics, and advertising platforms
• Identify trends, anomalies, and growth opportunities
• Support the creation of measurement frameworks for commerce media and retail media products

Experimentation & Optimization

• Design and analyze A/B tests and product experiments
• Evaluate the impact of UX/UI changes on user engagement and conversion performance
• Validate the statistical significance of test results and translate findings into actionable recommendations

Collaboration

• Work closely with the Business Owner of the e-commerce platform
• Partner with Product Teams, Advertising Product Teams, AdTech Specialists, and Technology Teams
• Support cross-functional decision-making through analytical insights and recommendations

Requirements

Must Have

• Strong SQL skills and the ability to write complex analytical queries
• Experience in e-commerce, product analytics, digital analytics, or conversion optimization
• Strong understanding of customer journeys and conversion funnels
• Ability to transform data into business recommendations
• Knowledge of statistics and digital product measurement methodologies
• Good command of English, both written and spoken

Nice to Have

• Experience with AWS or cloud-based data environments
• Experience with GA4, BigQuery, Tableau, Power BI, or Looker
• Experience with A/B testing and experiment analysis
• Understanding of attribution models and customer journey analytics
• Familiarity with digital advertising and AdTech ecosystems
• Basic knowledge of Python or R

Recruitment Process

• Technical and business interview, including a SQL assessment
• Final interview

Our offer

• A key role in an innovative project combining AI, content, advertising, and e-commerce
• Real impact on product development and business growth
• Opportunity to shape how commerce media performance is measured and optimized
• Exposure to large-scale datasets and modern digital technologies
• Collaboration with cross-functional teams across product, technology, advertising, and business functions
• A dynamic environment focused on innovation and continuous improvement
• Multisport card
• Private healthcare
• Group life insurance