Drugstore Channel Growth Leader (Omnichannel)

Procter & Gamble; Warszawa; Hybrid; PLN 240,000 - 420,000; Full time

Benefits offered by this job

Private health care

Life insurance

PG stock options

Lunch subsidy

Flex Fund

Hybrid work model

Job summary

Procter & Gamble Poland is seeking a Customer & Channel Marketing Drugstore Leader to drive the Drugstore channel growth by integrating category strategies into a unified omnichannel plan. You will translate brand and category insights into opportunities with retailers, align demand creation with senior retail partners, and lead an end-to-end customer marketing agenda across offline and online touchpoints.

You will build strong relationships with retailers’ marketing and e-commerce teams,

Qualifications

• Strong understanding of Customer & Channel Marketing, category management, customer marketing, demand creation or related commercial areas.
• Ability to translate brand and category strategies into customer- and channel-specific growth plans.
• Strong understanding of the retail environment and omnichannel consumer journey, including offline and e-commerce.

Responsibilities

• Lead the Customer & Channel Marketing agenda for the Drugstore channel, bringing individual category strategies together into one integrated channel growth plan.
• Integrate and commercialize category strategies at Drugstore channel level, translating them into relevant opportunities with key retailers.
• Partner with category and brand teams to sharpen demand creation plans by bringing a strong customer, channel, retailer and omnichannel perspective.
• Build strong senior relationships with retailers' Marketing and E-commerce teams, identifying opportunities to drive joint growth.
• Develop deep customer, retailer and demand creation expertise and use these insights to strengthen category and channel plans.
• Lead the customer-level retail media agenda and negotiations, ensuring retail media opportunities support broader brand and category objectives.
• Connect offline, e-commerce, CRM and retail media opportunities to create a consistent omnichannel approach across the consumer journey.
• Monitor competitors, consumer behavior and retail trends, translating insights into concrete actions and new growth opportunities.

Skills

Customer & Channel Marketing

Category management

Negotiation

Omnichannel strategy

Retail media

Tools

CRM systems

Digital commerce

Job description

Procter & Gamble Poland is seeking a Customer & Channel Marketing Drugstore Leader to drive the Drugstore channel growth by integrating category strategies into a unified omnichannel plan. You will translate brand and category insights into opportunities with retailers, align demand creation with senior retail partners, and lead an end-to-end customer marketing agenda across offline and online touchpoints.

You will build strong relationships with retailers’ marketing and e-commerce teams,