SEO Specialist

Element; Kraków, Warszawa, Rzeszów; Hybrid; PLN 90,000 - 130,000; Full time

Benefits offered by this job

Welcome pack

Worksmile vouchers

MultiSport card

Training opportunities

Job summary

Element is seeking an SEO Specialist in Kraków to drive content optimization, link building and data-driven strategy. You will analyze performance using GA/GSC, report insights, and collaborate with marketing and dev teams to implement scalable SEO solutions.

Join a creative team that values innovation, offers equipment for home office, and supports training and DEI initiatives while staying ahead of SEO trends.

Qualifications

• At least 2 years in a SEO-related position.
• Experience with audits, keywords, content optimization, link building and competition analysis.
• Familiar with SEO analysis tools like GA, GSC, Ahrefs or Screaming Frog.
• Knowledge of strategies for creating and promoting content.
• Ability to analyze data from analytics tools and generate reports.
• Strong written and verbal communication skills.
• Ability to work with marketing, developers and other stakeholders.
• Creative, proactive and eager to grow in SEO.
• English at least B2 level.

Responsibilities

• Supporting the creation of new content according to SEO guidelines.
• Creating and executing content marketing strategies.
• Using analytical tools to monitor website traffic, analyze results, and prepare reports.
• Developing the linking strategy to obtain quality backlinks.
• Implementing solutions enabling work automation.
• Cooperating with the marketing department.
• Following trends and competition to adjust strategy.
• Managing SEO projects independently.

Skills

Advanced SEO

Audits

Keyword research

Content optimization

Link building

Competition analysis

SEO tools usage

Google Analytics

Google Search Console

Ahrefs

Screaming Frog

Content strategies

Data analysis & reporting

Communication skills

Team collaboration

Project management

Creativity

English level B2

Tools

Google Analytics

Google Search Console

Ahrefs

Screaming Frog

Job description

• Supporting the creation of new content according to SEO guidelines
• Creating and executing content marketing strategies
• Using analytical tools in order to monitor the traffic on our websites, analyzing the results and preparing regular reports
• Developing the linking strategy (link building in order to get quality backlinks from other websites)
• Implementing solutions allowing for work automatization
• Cooperation with the marketing department
• Following trends and changes in the SEO field, analyzing the competition, and adjusting our strategy in accordance with the research results

You’re a perfect match for the role if:

• You have at least 2 years of experience on a SEO-related position
• You know advanced SEO techniques for websites, including audits, keywords, content optimization, link building, and competition analysis
• You know how to use SEO analysis tools, such as Google Analytics, Google Search Console, Ahrefs or Screaming Frog SEO Spider
• You know strategies and techniques of creating and promoting content
• You have the ability to analyze the data gathered from analytical tools and generate reports in order to track efficiency indicators and evaluate the effectiveness of SEO activities
• You have great communication skills, both written and verbal
• You have the ability to work effectively with the marketing team, programmers, and other stakeholders
• You are full of creativity and innovative ideas, and you love challenges that make you grow as a specialist
• You are able to manage SEO projects on your own
• You are passionate about SEO and you love following new trends, as well as want to develop your skills in this field
• Your English is at least on the B2 level

Why is joining us worth it?

• We care about work life fit and the well-being of our team
• You receive all the necessary work resources, such as a laptop and/or a phone
• We can provide and deliver ergonomic and electronic equipment for your home office, such as footrests, stability balls, chair with back support, monitor, mousepad, laptop docking station, mouse, keyboard, headphones
• We provide an opportunity for realizing new ideas and appreciate them a lot
• We encourage the development of skills and competences with internal and external trainings
• We value DEI – Diversity, Equity & Inclusion
• We support grassroots initiatives and take part in charity events
• We offer valuable benefits, such as:
• the welcome pack,
• vouchers for the Worksmile platform (each month the employees receive a pool of 150 points they can spend on many products and services available in the system),
• the MultiSport card,
• an opportunity to take part in internal and external trainings and industry events,