Senior User Acquisition Manager

Fitollo; Polska; On-site; PLN 151,000 - 265,000; Full time

Benefits offered by this job

Remote work

Flexible hours

Regular CET overlap

Job summary

Fitollo is seeking a hands-on Mobile User Acquisition Manager to own paid acquisition strategy, budget and execution for a remote team. You will determine which channels deserve investment, optimize CAC and ROAS, and scale spend when cohort economics support it.

You will report to the founder and collaborate with our Creative Strategist and Growth teams, using AppsFlyer data and backend subscriptions to guide decisions.

Qualifications

• Hands-on paid user acquisition experience across mobile apps.
• Experience scaling campaigns with measurable ROAS/CAC improvements.
• Proficiency with AppsFlyer and interpretation of attribution data.

Responsibilities

• Own the day-to-day execution and optimization of paid acquisition across multiple channels.
• Manage budget allocation for a five-figure monthly paid acquisition budget.
• Drive growth through rapid experimentation across channels, creatives and audiences.
• Plan and execute tests in new markets once baseline is reliable.
• Make scaling decisions using AppsFlyer, platform data and subscription analytics.
• Evaluate campaigns by subscriber quality, not just cost per install, and align with onboarding/retention.

Skills

Paid user acquisition

Meta Ads

TikTok Ads

Apple Search Ads

Google UAC

Cohort analysis

LTV CAC optimization

English communication

Creative testing

Tools

AppsFlyer

Job description

Location: Remote, with regular overlap with CET working hours (CET ±2h)

Contract: Full-time, B2B

Compensation: USD 40,000-70,000 per year, depending on experience and demonstrated track record

About Fitollo

Fitollo is a Polish mobile app for personalized meal planning and calorie tracking.

Fitollo is one of the leading meal-planning apps in Poland, with thousands of paying subscribers. We plan to expand into additional markets, but our first priority is to establish a reliable acquisition baseline and improve the efficiency of our current setup.

We are a small, hands-on team working across product, engineering, design and user acquisition.

We are looking for a hands‑on Mobile User Acquisition Manager to take full ownership of paid acquisition strategy, budget and execution. You will determine which channels deserve investment, improve acquisition efficiency and scale spend only when cohort economics support it. Not every channel needs to be active at the same time - we expect you to decide where our budget has the strongest potential.

We use AppsFlyer for attribution, so we're looking for someone who understands mobile acquisition beyond ad platform dashboards: CAC, ROAS, payback, LTV, conversion quality and the full user journey from the first click through install, onboarding and subscription, including downstream signals such as activation, renewals, refunds and early cancellations.

You will report directly to the founder and work closely with our Creative Strategist and our Product and Growth team.

What you'll do

• Own the day-to-day execution and optimization of paid acquisition across Meta Ads, TikTok Ads, Apple Search Ads, Google UAC and other channels, including campaign structure, targeting, bidding and pacing across iOS and Android.
• Own budget allocation for a growing five‑figure monthly paid acquisition budget, deciding what to scale, what to pause and where to shift spend.
• Drive growth through rapid experimentation across channels, creatives, audiences, offers and funnel angles.
• Once the current acquisition baseline is reliable, plan and execute controlled tests in new markets, identifying which channels, audiences and creative angles can scale.
• Make scaling decisions based on AppsFlyer, ad platform and internal subscription data, using consistent attribution windows and appropriately matured cohorts.
• Evaluate campaigns and creatives by the quality of subscribers they bring - including activation, renewals, refunds and early cancellations - rather than only cost per purchase. Work with the Product and Growth team to connect acquisition sources and ad promises with onboarding, activation and retention.
• Partner with our Creative Strategist to build a tight creative testing loop, from performance insights to new hooks and briefs, testing and scaling winning ads.
• Monitor performance daily and proactively identify risks, anomalies and opportunities before they become expensive.

Must have

• 3+ years of hands‑on paid user acquisition or performance marketing experience, including direct experience with B2C mobile subscription apps.
• Deep hands‑on experience with at least two of the following: Meta Ads, TikTok Ads, Apple Search Ads or Google UAC. At least one of them should be Meta or TikTok. You move budget between channels based on performance, not channel preference.
• A proven track record of scaling campaigns or channels while improving ROAS, CAC, LTV or payback, with numbers to support your contribution.
• Practical experience with AppsFlyer and a clear understanding of the differences and limitations of platform‑reported, MMP‑attributed and backend subscription data.
• Strong understanding of cohort maturity and attribution windows. You know how to compare like‑for‑like D7/D30 cohorts, investigate attribution discrepancies and distinguish early signals from mature LTV.
• Strong analytical and creative‑testing skills. You can connect campaign performance with audiences, hooks, angles, formats and downstream subscriber quality.
• A hands‑on, ownership‑driven approach. You personally set up and optimize campaigns, proactively identify problems and propose next steps without waiting for detailed instructions.
• Clear written and spoken English, with the ability to explain decisions, assumptions and trade‑offs concisely.

Nice to have

• Experience in health, fitness, wellness, lifestyle or consumer apps.
• Familiarity with attribution models, SKAN, incrementality, geo‑lift testing or media mix modeling.
• Experience with A/B testing, with web‑to‑app funnels or conversion rate optimization.
• Experience launching paid acquisition in new markets.

What you'll get

• Real ownership of paid acquisition strategy, budget and execution.
• An established consumer subscription app with meaningful budgets, historical performance data and room to test new channels and markets.
• Real influence on creative direction and funnel decisions, not only on campaigns.
• Remote work and flexible hours, with regular CET overlap.
• Dedicated collaboration with our Creative Strategist and close access to Product and Growth.
• Room to grow into a broader growth or user acquisition leadership role as the company scales.

How we work

We're a product‑driven, performance‑focused team. We move fast, test a lot and care about real business impact.

We don't want someone who only maintains campaigns. We want someone who looks at the full growth system, from the first click to the renewal.

We value ownership, speed, clear thinking and direct communication. Debate is welcome. Data matters. If something works, we scale it. If something doesn't, we learn fast and move on.