Senior Social & Content Marketer

GetResponse; Polska; Hybrid; PLN 112,000 - 156,000; Full time

Benefits offered by this job

Private medical care

Employee referral programme

Corporate life insurance

Employee pension programme (PPE)

Free breakfasts and lunches

Commuting support

Wellbeing and mental health support

MacBooks

English language classes

Job summary

GetResponse in Poland is seeking a Senior Social & Content Marketer to shape how we appear on social media, build an audience, tell stories that matter, and turn creative ideas into measurable results.

You’ll own our social channels, drive their growth and report to the Brand & Content Marketing Lead. You will test new ideas with the wider Brand team, collaborating with our Video & Campaigns Manager to bring concepts to life.

Qualifications

• 5+ years of marketing experience, including 3+ years managing social media for a SaaS, B2B tech or digital brand.
• Track record of growing social channels and delivering measurable results.
• Experience linking social activity to business outcomes, e.g. via analytics and reporting.
• Strong writing skills with a portfolio of blog articles, newsletters or campaign copy.
• Experience leading cross-functional projects from brief to execution and reporting.
• Practical experience with AI tools such as ChatGPT, Claude or HeyGen.

Responsibilities

• Own and grow GetResponse's social presence across global and Polish channels, including LinkedIn, Instagram, Facebook and YouTube.
• Plan, create and publish social content day to day, experimenting with formats, storytelling and messaging for a B2B audience.
• Build relationships with our audience through community management and customer advocacy initiatives.
• Turn social into a pipeline driver, contributing to demo requests, trial sign-ups and referral traffic.
• Run experiments and analyse performance, turning insights into measurable improvements in social media results.
• Create content beyond social media, including blog articles, newsletters, landing pages and campaign assets.
• Lead cross-functional marketing projects from brief to execution and reporting.

Skills

Social media management

Content creation

Storytelling

Data analysis

AI tools proficiency

Tools

HubSpot

UTM tracking

ChatGPT

Claude

HeyGen

Job description

We’re looking for a Senior Social & Content Marketer to shape how GetResponse shows up on social media. Someone who knows how to build an audience, tell stories people care about and turn creative ideas into measurable results.

This isn’t a role where you simply follow a content calendar or hand everything over to an agency. You’ll own our social channels, drive their growth and use data to understand what resonates with our audience.

You’ll report to the Brand & Content Marketing Lead and help set our social strategy. You’ll have the autonomy to test new ideas and formats, collaborating with our Video & Campaigns Manager and the wider Brand team to bring creative concepts to life.

Social media will be your main focus, taking up around 70% of your time. The remaining 30% will be split between creating content beyond social (15%) and leading cross-functional marketing projects (15%).

About us:

GetResponse is a Lifecycle Automation Platform built on 25+ years of email expertise. We help businesses drive revenue through reliable email delivery, behaviour-based automation and AI-powered email, SMS and push notifications. Today, we support 350,000+ businesses worldwide, from solo founders to global brands.

Main tasks:

• own and grow our social presence across global and Polish channels, including LinkedIn, Instagram, Facebook and YouTube, driving reach, engagement and follower growth
• plan, create and publish social content day to day, experimenting with formats, storytelling and messaging to engage a professional B2B audience
• build relationships with our audience through community management and customer advocacy initiatives
• turn social into a pipeline driver, contributing to demo requests, trial sign-ups and referral traffic
• run experiments and analyse performance, turning insights into measurable improvements in social media results and business impact
• create content beyond social media, including blog articles, newsletters, landing pages and campaign assets, collaborating with our content team
• lead cross-functional marketing projects from brief to execution and reporting

You may be a great fit if you have:

• 5+ years of marketing experience, including 3+ years managing social media for a SaaS, B2B tech or digital brand
• a track record of growing social channels and delivering measurable results
• experience connecting social media activity to business outcomes, for example through UTM tracking and HubSpot reporting
• strong writing skills, backed by a portfolio of longer-form content such as blog articles, newsletters or campaign copy
• experience leading cross-functional projects from brief to execution and reporting
• practical experience with AI tools such as ChatGPT, Claude or HeyGen
• full professional proficiency in both Polish and English
• confidence appearing on camera and creating content in both languages
• the ability to balance creativity with a professional B2B brand tone of voice

Salary range:

• 10,000 - 14,000 PLN gross/month on a contract of employment

What we offer*:

• Private medical care for you and your family.
• Employee referral programme, with rewards of up to 10,000 PLN.
• Corporate life insurance.
• Employee pension programme (PPE).
• Free breakfasts and lunches whenever you work from the office.
• Commuting support, including free employee parking and a subsidy for monthly public transport tickets.
• Wellbeing and mental health support, including a mental health helpline and a sports card.
• Modern equipment, with MacBooks used by most teams.
• English language classes, webinars, knowledge-sharing sessions and other learning opportunities.

*Some benefits may be available only to employees hired under a contract of employment.