Marketing Director

BRAND24 S.A.; Wrocław; Hybrid; PLN 279.000 - 391.000; Vollzeit

Benefits dieser Stelle

Private healthcare

Sports benefits

English lessons

Professional development budget

Remote-friendly

Zusammenfassung

Brand24 S.A. in Wrocław is seeking a Marketing Director for a hybrid role (2 days in the office). You will lead analytics-driven marketing for Brand24 and other products, coordinating teams across performance and content marketing while driving growth and innovation.

You’ll manage a diverse, international marketing function, partner with Product and Sales, and push AI-enabled strategies with a bias toward measurable outcomes.

Qualifikationen

• Proven experience leading marketing teams in a SaaS or digital-first company.
• Strong performance marketing experience with paid acquisition and attribution.
• Measurable success in content-driven acquisition and SEO initiatives.
• Excellent leadership, communication, and data-driven decision making.

Aufgaben

• Lead and develop our marketing team, fostering growth and collaboration.
• Own and execute Brand24’s marketing strategy, coordinating across products.
• Drive performance and content marketing, continuously improving efficiency and impact.
• Oversee SEO, social media, brand, and product marketing в across the portfolio.
• Link marketing activities to pipeline, revenue, and business outcomes.
• Make data-driven decisions and experiment with creative campaigns.
• Collaborate with Product, Sales, Customer Success, and leadership to align priorities.
• Set goals, allocate budgets, and steer resources effectively.
• Explore opportunities created by AI and evolving marketing tech.

Kenntnisse

Marketing leadership

Performance marketing

Content marketing

People management

Analytical mindset

English proficiency

Jobbeschreibung

Join Brand24! Wrocław/ hybrid role (2 days from the office) Hi! We're Brand24, a global SaaS company helping over 4,000 customers across 159 countries understand what the internet is saying about their brands. We turn millions of online conversations into actionable insights, combining social listening, analytics, and AI to help businesses make smarter decisions. And we're not stopping there. We're building an entire ecosystem of products around data, AI, brand intelligence, and marketing analytics. We're a Polish company with a global mindset, and part of the Semrush and Adobe ecosystem. This gives us access to world‑class marketing expertise, technology, and know‑how that's rarely available in the Polish market.

Now we're looking for an experienced Marketing Director to lead our marketing efforts, primarily for Brand24, but also for several exciting products we're developing. We’re a team that loves data, moves fast, experiments often, and believes great marketing should be both effective and memorable. Sometimes that means a sophisticated acquisition strategy. Sometimes it means a slightly ridiculous campaign that gets everyone talking. Ideally, you'll appreciate both.

Who do we need?

We're looking for a versatile marketing leader who combines analytical thinking, creative instincts, and strong people management skills. Someone who understands the entire marketing landscape well enough to challenge, support, and inspire specialists across different disciplines. Performance marketing and content marketing are particularly important to us. They’re our two most important customer acquisition channels, so we're looking for someone with substantial experience in these areas — ideally including hands‑on experience and a proven track record of leading performance and content marketing teams. You don't need to be the world's best performance marketer, SEO specialist, or social media expert. But you should understand these areas deeply enough to ask the right questions, recognise great work, spot problems, and help your team make better decisions. Data is a big deal for us. We expect you to be genuinely curious about numbers, comfortable digging into marketing performance, and able to translate insights into action. At the same time, we don't believe great marketing comes from spreadsheets alone. We love original ideas, bold experiments, unconventional campaigns, and a healthy sense of humour. We’re looking for someone who can bring these two worlds together.

Things you'll do:

• Lead and develop our marketing team, helping talented specialists grow, collaborate, and deliver their best work.
• Own and execute the marketing strategy for Brand24 while coordinating marketing activities across other products in our portfolio.
• Drive our two core acquisition engines — performance marketing and content marketing — making sure both channels continuously improve in efficiency, scale, and business impact.
• Oversee other key marketing disciplines, including SEO, social media, brand, and product marketing.
• Drive measurable business growth, connecting marketing activities to pipeline, customer acquisition, revenue, and other meaningful business outcomes.
• Make data‑driven decisions, continuously analyzing performance, identifying opportunities, and improving marketing efficiency.
• Bring creative energy to our marketing: challenge conventional approaches, encourage experimentation, and help us stand out in a crowded SaaS market.
• Collaborate closely with Product, Sales, Customer Success, and company leadership to align marketing with business priorities.
• Set clear goals, establish priorities, and make smart decisions about allocating budgets, resources, and attention.
• Explore new opportunities created by AI, automation, AI visibility, and the changing marketing landscape.

Experience you'll need:

• Proven experience leading marketing teams, ideally in a SaaS, technology, or digital‑first company.
• Strong performance marketing experience, whether through hands‑on campaign management, leading performance teams, or managing performance marketing departments. You understand paid acquisition, conversion optimisation, funnels, attribution, and acquisition economics.
• Solid experience managing content marketing, including content strategy, SEO‑driven acquisition, and leading content teams responsible for measurable business outcomes.
• Broad, practical knowledge of digital marketing. You should be comfortable discussing acquisition funnels, paid campaigns, SEO, content strategy, social media, and brand building.
• A strong analytical mindset. You understand marketing metrics, attribution, conversion funnels, customer acquisition economics, and how to turn data into better decisions. The ability to balance strategic thinking with execution. You can build a long‑term vision, but you also know how to make things happen.
• A creative mindset and the confidence to challenge established approaches, experiment, and occasionally do something unexpected.
• Strong leadership and communication skills, including the ability to give constructive feedback, develop people, and create an environment of ownership.
• A business‑oriented approach: you care about results, not just impressions, clicks, or beautiful presentations.
• Excellent English, both written and spoken. We operate globally, and most of our marketing communication happens in English.
• Curiosity, adaptability, and enthusiasm for AI and the ways it's reshaping marketing.

Nice to have:

• Experience in scaling international B2B SaaS products.
• Experience in marketing to enterprise customers. A particular plus would be creating tailored campaigns for selected companies and their key decision‑makers, working closely with sales teams.
• Experience in improving AI visibility, applying Generative Engine Optimisation (GEO), or optimising brand presence in AI‑powered search and recommendation platforms. This is a particularly welcome advantage given the direction our products and the entire marketing industry are heading.
• Experience in managing marketing across multiple products or brands.
• A strong understanding of product‑led growth, subscription business models, and SaaS unit economics.
• Experience in using AI‑powered marketing tools and automation.
• A track record of building distinctive brands and targeted campaigns that earn the trust of enterprise buyers and generate qualified sales opportunities.

What’s in it for you:

• The opportunity to shape the global marketing strategy of a product built in Poland and used around the world. You'll have a real influence on how Brand24 and our emerging products are positioned, communicated, and grown internationally.
• Access to exceptional marketing know‑how within the Semrush and Adobe ecosystem. You'll be able to learn from and collaborate with some of the world's most experienced experts in SEO, performance marketing, analytics, and digital growth — an opportunity that's genuinely rare in the Polish market.
• Real ownership and influence over the marketing direction of an established SaaS business and a growing portfolio of innovative products.
• The opportunity to lead an experienced team and shape how our marketing organization evolves.
• A chance to work at the intersection of AI, marketing, social listening, and data analytics.
• A culture where ideas matter, experimentation is encouraged, and decisions are driven by evidence rather than hierarchy.
• A friendly, informal working environment with smart people who take their work seriously, but not themselves.
• Flexible working hours and remote‑friendly work arrangements.
• Private healthcare, sports benefits, English lessons, and a professional development budget.
• Occasional kebab with the team. Not officially part of the compensation package, but arguably one of our most important retention strategies.

Compensation:

25,000‑35,000 PLN net + VAT on B2B or gross under an employment contract, including a base salary and a performance‑based bonus.

We’re not looking for someone who simply keeps the marketing machine running. We want someone who makes it better, smarter, more creative, and more effective.